ImPRessions - Crenshaw Communications

JUNE 17, 2021

There have been times when I thought I was late to call, only to realize that I had spoken in PST times to colleagues instead of EST. Google calendar has a setting that lets you choose your home time zone so appointments will always be scheduled in that zone unless you choose otherwise. Embrace technology. Align with your coworkers.

How To 272

How To Employee Meeting Internal 272

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. With a robust social listening tool, you can create compelling reports in minutes that will speak volumes to senior internal stakeholders.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

MAY 30, 2019

As more brands seek to expand into new markets, or drive greater visibility in existing ones, they’re ramping up public relations to maximize international opportunities. . Who can access what and through which platforms (Google Docs, Evernote, Slack, etc.)? Global PR revenue is expected to climb to a record $19.3

Internal 268

Internal International Agency Examples 268

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination. My mantra is “begin simply.

Measurement 186

Measurement Communications Analysis Data 186

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. One job seeker created a targeted Google ad directed at a specific hiring manager. Oh how times have changed. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 272

Corporate Reputation Policies Employee 272

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority. Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound.

SEO 203

SEO Engineering Google Examples 203

PRSay

AUGUST 14, 2020

Quentin Langley, chair of PRSA’s Global Affairs Committee, teaches PR, marketing and journalism at the Fashion Institute of Technology and at Fordham University, both in New York City. We have long been trying to understand the international perceptions of America. People around the world have grown up with Coca-Cola and Disney.

Internal 100

Internal International Banking Financial 100

Sword and the Script

OCTOBER 13, 2018

The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. In the next five years, he said, Google+ will be Google. Google+ was probably more than just a social network, it was a bet on personalized search results. His message?

Google 71

Google Privacy YouTube Data 71

ImPRessions - Crenshaw Communications

JULY 15, 2020

What comes up when you google your brand – or even your own name? For instance example, our website emphasizes phrases like “top New York PR agency” and “best technology PR” instead of less searchable copy like “our clients love us.” But Google rewards fresh, relevant content.

Reputation 221

Reputation How To SEO Guidelines 221

Critical Mention

JULY 13, 2021

The release follows a number of other significant feature adds, including a Google Analytics integration , industry-first Media Contact Database features and Podcast Monitoring. Making the decision to build our features internally meant that our entire organization had to make a commitment to a lot of hard work and creative solutions.

Instagram 156

Instagram Industry Media Analytics 156

Shift Communications

MARCH 30, 2015

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Vice President, Marketing Technology. Christopher S.

Healthcare 60

Healthcare Analytics Google Local 60

Bianchi Biz Blog

MARCH 17, 2022

With more than 2 million podcasts being produced today, including hundreds with an automotive and mobility focus, finding the best resources to keep an auto supplier executive up to date is not quite as easy as a quick Google search. Disclosure: SAE International is a Bianchi PR client.). But don’t worry. Top 10 PR Blog Posts of 2021.

Automotive 77

Automotive Mobile Technology Transportation 77

Deirdre Breakenridge

MAY 25, 2018

The role of technology in our digital age is more apparent than ever. As a millennial who has grown up surrounded by technology, I have felt how its presence can damper our individuality. This phenomenon is exacerbated by our ever-present technology which satiates our craving for instant gratification.

Creativity 171

Creativity Technology Social Media Travel 171

ImPRessions - Crenshaw Communications

MAY 11, 2022

Representatives from Google, NBCUniversal, Meta, MGM, Comcast and more were on hand to tackle pressing issues facing the industry right now. Almost all the major tech companies (Google, Facebook and Amazon) have attended, and previous speakers have included Al Gore, Ariana Huffington, Sheryl Sandberg, Venus Williams, Emma Stone.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2016

As investors turned bearish, Google parent company Alphabet surpassed Apple in market capitalization – a psychological milestone. And data privacy is a double-edged issue for technology companies because they benefit from ever-more-granular user behavior information for targeting ads. Earlier this month The Wall St.

Privacy 174

Privacy Data Government Journalism 174

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Run a Google search to discover demographic data about the types of people that are most active on each social network. Google Analytics has an abundance of data including, but not limited to: Language spoken. This post is brought to you by Cision , a proud sponsor of PRSA.

Data 146

Data How To Storytelling Analytics 146

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. One foundation of a good public relations campaign is reputation management. Understand SEO basics.

Reputation 185

Reputation SEO Web Community 185

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. Internally, data can inform our PR strategy and make our branded content better and more engaging. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

PRSay

APRIL 8, 2020

Many employees may find themselves working remotely for an extended period for the first time, putting a strain on their routine and work-life balance as well as the internal communications process. “We However, a leader is working with team members amid other distractions from home or the remote location.

How To 193

How To Crisis Employee Resources 193

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Google Doc? Word document?

How To 177

How To Guidelines Content Marketing Video 177

Shift Communications

SEPTEMBER 14, 2015

In the future, we may have access to inexpensive fMRI technology to do so, but that day has not yet arrived. In Google Analytics, three metrics hint at understanding. After someone does an internal site search, do they leave the page? Vice President, Marketing Technology. Site search usage. How often is site search used?

Analytics 60

Analytics Google Measurement How To 60

Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The Google Analytics Demo Account solves these problems for us.

Analytics 0

Analytics Google Data-Driven PR Training 0

Onclusive

JUNE 29, 2018

Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions. In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet.

Crisis 186

Crisis How To Branding Brand 186

Contently - Strategy

FEBRUARY 16, 2023

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP. GPT-3 is now the underlying language model for dozens of technology tools.

SEO 126

SEO Strategy Google Engineering 126

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. Generational issues are a key theme. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. More internal comms. More internal comms.

Communications 119

Communications Crisis Internal International 119

Sword and the Script

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. On average, the leaders are five times more likely to install technology serving these areas.” It’s fine to get help when you need it but strive to build those skills internally and cross-train, so you’re not stuck when an employee leaves.

Software 117

Software B2B Company Marketing 117

Shift Communications

AUGUST 22, 2018

Being somewhat new to Boston and a first-year graduate student, I did what any good student would do…I went to Google! Again, Google was my best friend. I was used to the consumer side of PR, but here I am learning about B2B Tech PR and Marketing Technology…What?! So, how did I land mine? Do your research. Jamie Forestiere.

Internal 68

Internal International Transportation B2B 68

Flack's Revenge

DECEMBER 11, 2018

The speed of business continues to accelerate – to compete business have to find ways to bring better content to market faster without sacrificing quality; to do this they must break down bureaucracy, internal politics and hire people with the experience they can trust to act accordingly. Can the ship be righted?

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences.

Writing 189

Writing Communications Marketing B2B 189

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 156

Corporate Reputation Policies Employee 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Today, every company is a technology company. Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. . Cyber attacks on industries outside of “tech” will see more exposure.

Trends 156

Trends Healthcare Government Leadership 156

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 143

Survey Software B2B Pitching 143

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. For PR practitioners, keeping pace with technology (e.g. the rapid rise of influencer marketing) is one of the main challenges today.

Radio 84

Radio Sports Marketing Local 84