Prowly

APRIL 11, 2025

Customer reviews: Track public feedback across platforms like Google, Trustpilot, and others. Perhaps a customer complaint goes viral before your team even sees it? Here are a few tips on what to do: Monitor online media for impersonations using tools like Prowly to catch fake accounts and any misleading content before it goes viral.

Reputation 104

Reputation Measurement Report Brand 104

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result? –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Where to listen: Simply Google your competitors, and spend some time on their sites, blogs, and social channels to see what they’re up to. In your internal communications system.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. This includes how businesses navigate viral backlash, privacy laws, AI, and the metaverse to connect with audiences in meaningful ways.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. For desk workers, it’s easy to keep scheduled calls and meetings and worthwhile to connect on Slack or Google hangouts where colleagues normally collaborate for work. Out of sight can’t mean out of mind. Stick to the facts. Keep your routines.

Employee 156

Employee Leadership Viral Small Business 156

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. Is it changing the way that you do things?

Internal 62

Internal International Digital PR Course 62

Buzzstream

OCTOBER 23, 2024

Given all of Google’s wild things, like AI Overviews, Site Reputation Abuse, Helpful Content Updates, and ChatGPT’s emergence, his post resonated with me, so I asked him to come on the pod to discuss it. Instead of working in a silo, we need to work together to build brand awareness outside of just Google.

SEO 62

SEO Study Brand Branding 62

The Resolution Blog

DECEMBER 20, 2015

There are 118 links back to the John Lewis website too – really helping boost the site’s visibility in Google ahead of the key retail period of the year. Internally we have been discussing the STEPPS model recently (a model taken fromJonah Berger’s book, Contagious, which looks at why things go viral).

Retail 120

Retail Viral Newspapers YouTube 120

Melissa Agnes

JANUARY 11, 2015

The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode. Google: “National Weather Service” + the city you live in for more information. Subscribe via email. Learn more about Melissa Agnes. Follow Melissa on Twitter: @melissa_agnes.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Sword and the Script

MARCH 15, 2022

In my observation it is similar to the experience of searching Google – enter your query and hit the enter button – and you can see the results. This also works for viral content – like a retweet on Twitter. Natural language processing (NLP) and sentiment analysis are white-labeled from outside companies including Google.

Tools 165

Tools Media Software Analysis 165

NewsWhip

OCTOBER 9, 2024

NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world. Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. And to do it live, as it happens.

Viral 78

Viral Privacy Ethics Technology 78

PR 20/20

NOVEMBER 11, 2016

Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. It’s great that you used proper H1 headers, implemented powerful keywords, and sprinkled in a few internal links. Which content types receive the most attention?

Infographics 80

Infographics SEO Strategy Viral 80

Mark My Words

MARCH 15, 2022

A photo recently went viral showing an old man cradling a cat after, the post suggested, his home had been obliterated by a Russian missile. That said, the clumsiness of this one in an age where any ‘Fake News Fact Checker’ can do a reverse Google Image search makes it feel more like a false flag operation to justify Russian intervention.

Viral 78

Viral Groups Google Internal 78

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years. Few companies have done really well during this period. Ease creates, urgency destroys.

Creativity 116

Creativity Employee Newspapers Crisis 116

Waxing UnLyrical

MARCH 13, 2013

This is what I found at PRSA’s Counselors Academy last year (and while I would have loved to have gone this year, it didn’t work out that way), and consistently find at the PRSA International Conferences (please keep your fingers crossed that my proposal is accepted!). Can you prepare for a possible viral social media disaster?

Conference 105

Conference Social Media Crisis Crisis Management 105

Communications Conversations

APRIL 20, 2018

We collaborate on the majority of work for the company including partner work (for higher education institutions), corporate and internal communications. You’re also certified in Google Analytics–do you think that’s a worthwhile endeavor for most folks working in digital marketing? Why or why not?

Social Media 114

Social Media Media Education Analytics 114

Buzzstream

FEBRUARY 3, 2021

Put simply, this is because when you build links from these high-authority websites, it leads Google to believe that your website may be authoritative and full of useful content, too. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Cosmopolitan. Marie Claire. Landing the ‘right’ links.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

JUNE 25, 2014

Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. Social is an important job, and not one that should be left to an intern – especially in a time of crisis. Watch out for #fails.

Social Media 91

Social Media Media Viral Tools 91

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. These are top tier rugby players, many of whom play internationally – they probably know the English equivalent of adversaire (it’s opponent, before you find yourself on Google Translate).

Local 62

Local Leadership Viral Creativity 62

Buzzstream

MARCH 26, 2025

Does Google think links are valuable anymore? You build a fake website, Google thinks it’s legitimate and it works, right? And what happened is Google really started to get. Like none of them have links, so essentially what is the signal you’re sending to Google? Do they matter? Nathan Gotch: Yeah.

Brand 62

Brand Branding SEO Data 62

Buzzstream

JULY 10, 2024

With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. Google’s Natural Language Understanding Tool – Used for extracting entities. So on those grounds, what impact?

Digital PR 98

Digital PR SEO Google Travel 98

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? I expect Google searches for Blazek’s name will highlight her LinkedIn debacle for as long as radioactive plutonium remains lethal.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. Your content will not go viral and you shouldn’t try. However, earning a mention has gone a long way toward re-invigorating internal support. Big ships turn slowly. Four Brands that are Becoming Content Publishers.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Scott Public Relations

AUGUST 27, 2019

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Cailin O’Connor, Ph.D., Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Communications 45

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. Tools like Google Alerts and Hootsuite can be helpful for this. With this in mind, here are a few tips for getting attention today: Become your own media outlet. Builds on Trends.

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. Tools like Google Alerts and Hootsuite can be helpful for this. With this in mind, here are a few tips for getting attention today: Become your own media outlet. Builds on Trends.

Media 40

Media Viral SEO Engineering 40

Beyond PR

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Where to listen: Simply Google your competitors, and spend some time on their sites, blogs, and social channels to see what they’re up to. In your internal communications system.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Internal Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Presspage

AUGUST 24, 2023

Creating Scarcity in A World Of Abundance Porsche Nederland's content strategy follows Google’s YouTube model Hero, Hub, Hygiene. This principle, also known as the ‘Three H's’, is a content strategy framework developed by Google to optimize online video content and engagement on YouTube.

Storytelling 78

Storytelling Data YouTube Strategy 78

Scott Public Relations

AUGUST 27, 2019

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Cailin O’Connor, Ph.D., Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Communications 40

Buzzstream

JANUARY 7, 2025

We expect this to change as Google and AI continue highlighting well-known brands in their results. Paying for links diminishes their value significantly, as Google can recognize paid content and downgrades its impact algorithmically. This is fine if the link is attributed in the correct way for Google. Surprisingly, only 14.5%

Digital PR 62

Digital PR Report SEO Data 62

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Buzzstream

SEPTEMBER 11, 2024

Leverage Free Tools You can find free data like Google Keyword Planner , or Numbeo to create campaigns. That was kind of a very big PR concept in recent years where, you know, people were comparing state by state or regional or international, um, data points for different places, you know, whether it was like. Vince: Yeah. Absolutely.

Digital PR 87

Digital PR Travel Data SEO 87

Mindful Marketing

NOVEMBER 30, 2018

However, it’s hard to imagine anyone predicting the viral rise of the ill-advised Tide Pod Challenge in which young people put pods in their mouths, sometimes ingesting them. ” That kind of branded verb creation is typical of teens and only tends to happen for the biggest social phenomena, e.g., Photoshop, Google.

Chemicals 50

Chemicals Viral Consumer Retail 50

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. If we were to receive negative feedback on TripAdvisor, Yelp or Google Review, how would we respond? Will you hold an external or internal press conference? What is a PR Crisis Plan? How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

DECEMBER 9, 2021

One of the lasting effects of pr crises is that it sticks around in your Google search results. They can be very serious and with social media increasing in popularity and reach, a crisis can very easily go viral within a short space of time. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story.

Social Media 45

Social Media Media Storytelling Local 45