Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. With a robust social listening tool, you can create compelling reports in minutes that will speak volumes to senior internal stakeholders. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. One job seeker created a targeted Google ad directed at a specific hiring manager. Gerry served in leadership positions at Producers Forum Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Prowly

APRIL 11, 2025

Leadership: To speak about the brand with confidence and integrity. Customer reviews: Track public feedback across platforms like Google, Trustpilot, and others. When done right, a brand reputation report can turn raw data into powerful insights and give your leadership team the information they need to make strategic decisions.

Reputation 104

Reputation Measurement Report Brand 104

Waxing UnLyrical

OCTOBER 4, 2017

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. Did you happen to notice how Google sent a bunch of YouTubers to Rio last year to cover the Olympics ? Here’s a screen grab: … Wow.

International 44

International Internal YouTube Nonprofit 44

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”. More internal comms. climate.”.

Communications 149

Communications Crisis International Internal 149

Prowly

FEBRUARY 20, 2025

FIND OUT WHAT OTHERS SAY ABOUT YOUR BRAND Difference between internal and external communication Communication typically happens on two levels: internally, with your team and key stakeholders, and externally, with the general public, the press, other businesses, etc. Stakeholders: Internal employees and shareholders.

Writing 104

Writing Communications How To Internal 104

PRSay

APRIL 8, 2020

From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership. Executives around the globe are facing a daunting task: leading their teams and organizations during the COVID-19 crisis.

How To 193

How To Crisis Employee Resources 193

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Go back to your list of 10 keywords or phrases and, one-by-one, type them into a Google search bar. But many will consider linking to a piece of thought leadership on your site that the executive authored.

Exercises 198

Exercises Google Writing Blogging 198

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. establish thought leadership. Google Doc? Many guest bloggers simply want a link back to their company within the body of a blog post, and again, Google isn’t a fan.

How To 177

How To Guidelines Content Marketing Video 177

The Hoyt Organization

FEBRUARY 13, 2025

Although PROMPER brought extensive expertise in international mining trade, the challenge was to amplify their message to connect with the right audience. The Results The campaign achieved exceptional results: 220+ Placements: Featured in prominent outlets including: Google News International Business Times Yahoo!

Trade Shows 52

Trade Shows Energy Tourism International 52

Cision

OCTOBER 31, 2017

Sales leadership and marketing will have direct business outcomes information such as leads, opportunities and contract information. B: Implementing measurement in Google Analytics for website tracking, or changes to a marketing automation system like Marketo isn’t easy. Buy in from data owners.

Measurement 222

Measurement System Data Analysis 222

Stuart Bruce

OCTOBER 30, 2014

Google Glass is still at a rudimentary stage. Earlier this week Anne Gregory, president of the Global Alliance of international PR associations, tweeted about her abhorrence of the term corporate journalism. We can understand how Facebook and Twitter conversations can represent different parts of the community.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

MARCH 20, 2020

The same holds true for internal communications. As people work from home during the coronavirus outbreak, they might prefer to use apps such Slack or Google Talk for short, more immediate communication. Using tools like Apple FaceTime, Zoom and Google Meet can also add a more personal touch than just sending an email.

Communications 218

Communications Employee Video Google 218

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Thought leadership content is persuasive. We’ve embraced the PESO model of content. We’re counselors to our clients. We help build and manage reputations. Given this, I sometimes feel the pendulum has swung too far in the strategy direction.

SEO 227

SEO Agency Policies Reputation 227

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. If someone doesn’t have the human, technological or financial resources to measure, then they can begin using free resources like Google.

Measurement 186

Measurement Communications Analysis Data 186

Sword and the Script

OCTOBER 1, 2024

Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.” The announcement says its generative AI is “powered by enterprise-level Google Gemini,” which would make it the second vendor I’m aware of that opted for Google over Open AI. Morgan and KfW” to fuel growth.

Publicity 156

Publicity Software Google Reddit 156

Sword and the Script

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. It’s fine to get help when you need it but strive to build those skills internally and cross-train, so you’re not stuck when an employee leaves. Comment: There are certain skills businesses need to have in-house.

Software 152

Software B2B Company Marketing 152

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. There’s a natural incentive for us to make such announcements to show leadership and expertise.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. . There’s a natural incentive for us to make such announcements to show leadership and expertise.

Trends 156

Trends Healthcare Government Leadership 156

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. We tracked Daily/weekly/monthly for hits whilst spotting opportunities for further PR thought leadership activities (speaking opps etc).

Measurement 136

Measurement B2B Google Financial 136

Cision

APRIL 21, 2015

Google receives 4 million search queries per minute , about twice the number it received in 2012. One reason is that Google is always within arm’s reach. From interns to executives, everyone has some writing skill, but many have never put together a professional video. Wrap your mind around this.

Video 120

Video Brand Branding Trends 120

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The company leadership took charge of the situation before crazy rumors could start or spread. For desk workers, it’s easy to keep scheduled calls and meetings and worthwhile to connect on Slack or Google hangouts where colleagues normally collaborate for work. Give people things to do. Keep your routines.

Employee 156

Employee Leadership Viral Small Business 156

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Representatives from Google, NBCUniversal, Meta, MGM, Comcast and more were on hand to tackle pressing issues facing the industry right now.

Conference 156

Conference Privacy Advertising Advertising 156

Prohibition

MARCH 27, 2020

This year, we helped Huthwaite International do just that with the successful launch of their first podcast series: Mastering Negotiations. Huthwaite International thought leadership podcast: Mastering Negotiations. Podcasts are a fast growing trend in terms of content creation.

Leadership 62

Leadership Exercises Trends YouTube 62

Buzzstream

OCTOBER 23, 2024

Given all of Google’s wild things, like AI Overviews, Site Reputation Abuse, Helpful Content Updates, and ChatGPT’s emergence, his post resonated with me, so I asked him to come on the pod to discuss it. Instead of working in a silo, we need to work together to build brand awareness outside of just Google.

SEO 62

SEO Study Brand Branding 62

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” Social media is changing the way companies communicate internally and externally.

Trends 151

Trends Communications Employee Enterprise 151

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

DECEMBER 26, 2017

5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). With the exception of Google search advertising, confidence in digital or social platforms is significantly below 50%.”.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Prowly

FEBRUARY 3, 2025

This helps you internally and makes it easy to hire contractors for creative work. Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging. By looking at Google search trends and branded keyword traffic.

Brand 104

Brand Branding How To Measurement 104

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. While there is a great culture of collaboration for current projects, we are also very forward-focused and growth-oriented.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

MARCH 1, 2022

This is why Google requires links sent through these services to be marked “no-follow.” The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Cision has cycled through most of its leadership team under the current equity holders.

Software 150

Software Case Study Advertising Advertising 150

Stephen Waddington

NOVEMBER 11, 2020

To facilitate relationships and build trust with internal and external stakeholders and communities 6. To offer organisational leadership 10. It sets out the 11 capabilities and 37 sub-capabilities in a Google Sheet. Here’s a link to a Google Sheet version of the tool. To build and enhance organisational reputation 7.

Tools 115

Tools Publicity Google Ethics 115

Sword and the Script

MARCH 15, 2022

In my observation it is similar to the experience of searching Google – enter your query and hit the enter button – and you can see the results. Natural language processing (NLP) and sentiment analysis are white-labeled from outside companies including Google. It’s probably hard for any company to match the AI capabilities of Google.

Tools 165

Tools Media Software Analysis 165

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Run a Google search to discover demographic data about the types of people that are most active on each social network. Google Analytics has an abundance of data including, but not limited to: Language spoken. This post is brought to you by Cision , a proud sponsor of PRSA.

Data 146

Data How To Storytelling Analytics 146

The Hoyt Organization

FEBRUARY 13, 2025

Leverage Thought Leadership People connect more with trusted experts than faceless corporations. Healthcare Storytelling & Thought Leadership Storytelling is a powerful tool for transforming clinical data into relatable narratives. Pro Tip: Build Your Brand with Effective Storytelling. product recalls or data breaches).

Healthcare 52

Healthcare Strategy Publicity Storytelling 52