Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. Measure how much. SOUNDBITE PERFORMANCE: Why message resonance is important. Your message matters.

Brand 370

Brand Branding SEO Engineering 370

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

The Resolution Blog

JULY 20, 2017

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. Not only does it help save you time it will also reassure the rest of the internal digital teams that the data is safe too. Or don’t know how to.

Analytics 136

Analytics Google SEO Data 136

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. And I agree with you.

Internal 118

Internal International Insurance Insurance 118

Deirdre Breakenridge

MARCH 20, 2017

Now you are at a Google search distance from the future you. Through a simple Google search, you’ll find hundreds of articles on the topic. You are the project manager of every new launch that involves social media, media relations, internal communications, etc. PR professional development has never been this accessible.

Community 244

Community Social Media Course Measurement 244

Remote PR Jobs

SEPTEMBER 27, 2024

Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release. Internal Review and Feedback Internally reviewing the performance of your press release campaign is vital for refining future strategies and enhancing overall effectiveness.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

5W PR

MARCH 29, 2025

MGM Resorts International demonstrated this by introducing immersive dining concepts like Hell’s Kitchen at Caesars Palace, which combines celebrity chef appeal with theatrical presentation. Measuring Impact Across Channels Contemporary casino PR demands sophisticated measurement across physical and digital touchpoints.

Hotels 78

Hotels How To Instagram Measurement 78

Prowly

FEBRUARY 20, 2025

FIND OUT WHAT OTHERS SAY ABOUT YOUR BRAND Difference between internal and external communication Communication typically happens on two levels: internally, with your team and key stakeholders, and externally, with the general public, the press, other businesses, etc. Stakeholders: Internal employees and shareholders.

Writing 104

Writing Communications How To Internal 104

5W PR

FEBRUARY 14, 2025

These sessions help team members internalize their roles while identifying gaps in your response plan. Set up monitoring using free tools like Google Alerts and TweetDeck to track mentions of your business. Communication Channels and Message Control Small businesses must maximize limited resources when communicating during crises.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Cision

OCTOBER 31, 2017

Want to know how to drive revenue growth with earned media measurement? B: Implementing measurement in Google Analytics for website tracking, or changes to a marketing automation system like Marketo isn’t easy. Your internal experts know what real impact looks like, let them tell you what’s true.

Measurement 222

Measurement System Data Analysis 222

Stuart Bruce

OCTOBER 30, 2014

We can use it to measure and evaluate our success. Google Glass is still at a rudimentary stage. Earlier this week Anne Gregory, president of the Global Alliance of international PR associations, tweeted about her abhorrence of the term corporate journalism. She will be measurable. We shouldn’t be. We can’t be.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Shift Communications

SEPTEMBER 14, 2015

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” In Google Analytics, three metrics hint at understanding. Site search usage. How often is site search used?

Analytics 60

Analytics Google Measurement How To 60

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.

Measurement 98

Measurement Communications How To Survey 98

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Special guest Annsi Krol , CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors, is an expert on this, so who better to discuss it?! Set objectives.

Measurement 92

Measurement Strategy Banking Travel 92

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media?

Marketing 244

Marketing Facebook Social Media Community 244

Waxing UnLyrical

MARCH 8, 2013

Happy International Women’s Day! ” What that means is, they’ve taken the stories of your moms, daughters, sisters, friends, and aunts, made them teachable, won awards, and then channeled all that into classes that make a measurable difference in key success factors for women. How did it begin?

Internal 101

Internal International Case Study Insurance 101

Sword and the Script

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>>

Software 152

Software B2B Company Marketing 152

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. It’s been said that PR results are hard to measure, but in recent years that has changed. As such, they should be specific, measurable, attainable, relevant and time-based. In our business, that means establishing key performance indicators (KPIs).

Measurement 182

Measurement Agency Advertising Advertising 182

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” Social media is changing the way companies communicate internally and externally. Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

JULY 15, 2020

What comes up when you google your brand – or even your own name? That’s why all devices must be secure and security measures clearly communicated and enforced. But Google rewards fresh, relevant content. Here’s how to protect your brand’s reputation and thrive even during the COVID era. Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

PR 20/20

FEBRUARY 7, 2023

B efore we know it, Google Analytics 4 (GA4) will be replacing Universal Analytics. What is Google Analytics 4? Why is Google Analytics 4 important? Is Google Analytics 4 free? How can I set up my Google Analytics 4 account? Where can I find my Google Analytics 4 tracking code so I can tag my website?

Analytics 69

Analytics Google Mobile Measurement 69

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Average Time on Page.

Content Marketing 84

Content Marketing Measurement Marketing SEO 84

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. If they want to measure brand recognition #measurepr. In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. Media and Dave Griner of AdWeek.

Measurement 81

Measurement Media Banking Community 81

PR 20/20

JANUARY 23, 2023

I f you’re like any marketer preparing for Universal Analytics to sundown on July 1, you’re probably asking yourself: How do I implement Google Analytics 4 (GA4), and what does this mean for me? What is Google Analytics 4? GA4 is a free analytics platform that allows users to measure both website and app metrics.

Analytics 67

Analytics Google Mobile Data 67

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Go back to your list of 10 keywords or phrases and, one-by-one, type them into a Google search bar. Write down all of the questions your customer service department is asked. Cool, right?

Exercises 198

Exercises Google Writing Blogging 198

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. By looking at Google search trends and branded keyword traffic.

Brand 104

Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Measure performance daily. You can actually keep track internally of how many stories a particular company ann ouncement garnered, or how well a social media pos t performed, right in your content calendar. Besides Excel and Google Sheets, some other tools for creating content calendars include monday.com , Smartsheet , and Wrike.

How To 259

How To Social Media Product Launch Construction 259

Waxing UnLyrical

OCTOBER 10, 2011

So, today, I celebrate the birthday of someone who has had an incredible impact on my life and, probably, yours, if you work in the public relations and/or social media field… and particularly if you care about the measurement thereof. She is the Queen of Measurement (or, as she’d rather be known, Sashet) – Ms.

Measurement 79

Measurement Meeting Nonprofit Travel 79

Onclusive

JUNE 29, 2018

He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time. Measure: Monitor and measure results in near real-time to track the situation. Use monitoring and measurement as your early warning system.

Crisis 186

Crisis How To Brand Branding 186

Shift Communications

MARCH 30, 2015

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Think about what things hospitals measure in terms of marketing. Christopher S.

Healthcare 60

Healthcare Analytics Google Local 60

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. In two randomized experiments involving both the general public and so-called “elites”, researchers found that op-ed content had a measurable and lasting effect on people’s views among both the general public and policy experts.

SEO 227

SEO Agency Policies Reputation 227

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. However, paid media has historically had a significant advantage over earned when it comes to measuring success. Run a Google search to discover demographic data about the types of people that are most active on each social network. Not sure where to distribute your message?

Data 146

Data How To Storytelling Analytics 146

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Analytics 120

Sword and the Script

OCTOBER 1, 2024

Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.” The announcement says its generative AI is “powered by enterprise-level Google Gemini,” which would make it the second vendor I’m aware of that opted for Google over Open AI. Morgan and KfW” to fuel growth.

Publicity 156

Publicity Software Google Reddit 156

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. More internal comms.

Communications 149

Communications Crisis Internal International 149

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Google Doc?

How To 177

How To Guidelines Content Marketing Video 177