ImPRessions - Crenshaw Communications

JUNE 10, 2020

And it goes without saying that you should read major news publications like the Wall Street Journal, Forbes, Inc., Have you ever Googled yourself? For a newcomer who wants to be more fluent in the language of agencies and PR professionals, reading up on the PR world will help in interviews and networking approachs.

Agency 284

Agency Interviews Journalism Instagram 284

5W PR

FEBRUARY 5, 2025

REI’s Co-op Journal exemplifies this approach, mixing product knowledge with genuine outdoor expertise. Tools like Google Analytics 4 offer deeper understanding of how audiences interact with your content across channels. The Wall Street Journal’s membership model shows how owned media can drive business results.

Brand 78

Brand Branding Media Journalism 78

Buzzstream

FEBRUARY 13, 2025

Catharines Standard Torstar Niagara Falls Review Torstar Welland Tribune Torstar Peterborough Examiner Torstar The Kit Torstar National Post Postmedia Financial Post Postmedia Canada.com Postmedia Canoe.com Postmedia Driving.ca Postmedia The GrowthOp Postmedia Healthing.ca Postmedia Remembering.ca Postmedia The GrowthOp Postmedia Healthing.ca

SEO 62

SEO Journalism Radio Google 62

Sword and the Script

AUGUST 13, 2024

It started with a book called Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Even the venerable Wall Street Journal broke down its serious demeanor to dabble in the decadence of B2B chocolate. Perhaps the ultimate example of creating a category is “inbound marketing” by HubSpot. The movie E.T.

Creativity 103

Creativity B2B Examples Marketing 103

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. Multimedia is a crucial component to impactful modern-day journalism. This post, however, is aimed to put visual content on the pedestal.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

PRSay

MAY 4, 2018

” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Get seen on Google. Get shared on social media.

Mobile 137

Mobile Real Estate Web Google 137

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. Alphabet’s Google News Initiative earmarked $300 million in the war against misinformation. It’s their way of supporting journalism into the future, which is a good thing. The tech giants.

Government 149

Government Wikipedia YouTube Google 149

Flack's Revenge

DECEMBER 4, 2018

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. Trust in social media and journalism are at an all-time low. And it’s not just about Facebook or even social media. These things are not likely to fade away or radically change anytime soon.

Social Media 174

Social Media Marketing Media Facebook 174

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. ” Since the Fowler memo, Big Tech players like Uber and Google may think twice about excusing inexcusable behavior or implicitly rewarding it with rich exit packages.

Corporate 272

Corporate Reputation Employee Policies 272

Ishmael's Corner

NOVEMBER 30, 2014

Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard :” If one believes the FT, brand journalism is ruining Western civilization. Spoiler alert: The tension dissipates. I was surprised by what the research showed. I’ll publish the rest of the list on Wednesday.

Storytelling 158

Storytelling Journalism Media Training Video 158

Shift Communications

JUNE 29, 2015

Google announced a new experiment to assist journalism in stepping up its game, the News Lab. In this short 10-minute video tour, learn what’s inside Google News Lab and how it applies to marketers and communicators. Marketers and PR professionals need the best tools available for making content perform. Christopher S.

Google 60

Google Video Marketing Storytelling 60

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism.

SEO 279

SEO Print Financial Product Launch 279

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more.

Skype 206

Skype How To Crisis Pitching 206

Prowly

FEBRUARY 20, 2025

per press release PR Underground is an affordable press release distribution service that publishes your announcement to Google News, 80+ syndicated news/TV websites, and social bookmarking sites. It lets users publish reports on PR Newswire, Google News, Yahoo Finance, CBS, Market Watch, and Fox News. per release $129.99

Analytics 104

Analytics SEO Engineering Financial 104

Shift Communications

SEPTEMBER 15, 2016

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. Here are some steps to keep in mind when thinking about measuring and reporting on the success of a B2B tech hit through Google analytics.

Analytics 60

Analytics Google B2B Data-Driven PR 60

Buzzstream

MARCH 4, 2025

Even today, Google constantly updates its algorithm to combat link spammers. Link Building Strategies You Should Use As mentioned in the introduction, our recent studies (not to mention a significant Google algorithm leak ) have shown us that Google has changed how they think about links. method , which Ill cover later.

SEO 62

SEO Google Pitching Digital PR 62

Buzzstream

JANUARY 28, 2025

Combining data from our State of Digital PR Report , Muck Rack, Cision, and Google Trends, the following digital PR statistics tell the story of PR in 2025 and beyond. Google Trends ) 2. Google Trends ) 3. The Google leak showed us how vital anchor text and the surrounding text are to determining the relevance of a link.

Digital PR 71

Digital PR Brand Branding SEO 71

PRSay

OCTOBER 2, 2017

Run a Google search to discover demographic data about the types of people that are most active on each social network. Google Analytics has an abundance of data including, but not limited to: Language spoken. Bell holds a degree in journalism from the University of Missouri School of Journalism. Audience Data.

Data 146

Data How To Storytelling Analytics 146

ImPRessions - Crenshaw Communications

MARCH 22, 2023

With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations , journalism, and everyday life. Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools.

Advertising 170

Advertising Advertising Analytics Data 170

Ishmael's Corner

AUGUST 24, 2014

When it comes to organic search , Google and other search engines place a premium on backlinks. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism. Here’s what I mean and why it’s important to put yourself out there.

Leadership 164

Leadership Blogging Storytelling SEO 164

Ishmael's Corner

OCTOBER 29, 2014

Google won. More than any single publication, Google was the source most mentioned as a third-party source that helped these salespeople in their day-to-day jobs. Most in communications recognize by now the importance of Google in determining who reads what, but here’s a statistic that cries for PR attention.

Facebook 148

Facebook Media Storytelling Retail 148

Cision

MAY 29, 2015

Google I/O Conference Takeaways: Google announces free unlimited photo storage ( Forbes ), Brillo operating system ( The Verge ), announces ‘Buy’ button on Google searches are coming ( The Next Web ), Android M will be available later this year ( Engadget ) and virtual reality is here for the masses with the help of GoPro ( USA Today ).

Media 120

Media Google Mobile Web 120

Cision

OCTOBER 9, 2015

Mergers/Acquisitions: Gannett acquires Journal Media ( USA Today ); NTVB purchases TV Guide ( Crain’s Detroit Business ). Big Names & Numbers: Jack Dorsey named CEO at Twitter ( The Wall Street Journal ); The New York Times has more subscribers than ever ( Wired ).

Media 120

Media Journalism YouTube Twitter 120

Ishmael's Corner

JANUARY 11, 2015

Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. As I shared in a post last week, Google’s decision gave street cred to corporate blogging. Bien Perez actually reported on the Google news five year ago. In short, he knows his stuff.

Google 60

Google Corporate Blogging Industry 60

Critical Mention

MAY 12, 2021

Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. . Critical Mention’s Earned Media Suite also allows users to analyze audience reach and share-of-voice values, as well as website metrics through Google Analytics.

Radio 174

Radio Sports Journalism Analytics 174

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2016

As investors turned bearish, Google parent company Alphabet surpassed Apple in market capitalization – a psychological milestone. After it reported a slowing of its normally torrid sales growth, market-watchers and media speculated that Apple was showing signs of weakness. Earlier this month The Wall St.

Privacy 174

Privacy Data Government Journalism 174

5W PR

FEBRUARY 4, 2025

According to Muck Rack’s State of Journalism 2023 report, 94% of journalists say they prefer email pitches tailored to their specific beat. But don’t stop at the surface level – set up Google Alerts for their bylines and engage thoughtfully with their work over time.

Media 78

Media Crisis Pitching Twitter 78

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? As more and more content is being created, and even though Google has clamped down on a lot of the “junk content” out there, content consumers will become increasingly discriminating. I definitely think that it is. And, in fact, I think the bar is being raised here.

Pitching 174

Pitching Journalism Video Advertising 174

Flack's Revenge

DECEMBER 20, 2018

My prediction is that social platforms will continue to morph, expand, contract and disappear following in the iconic footsteps of My Space and Google+. And let’s face it, Facebook the platform still has the numbers and access to consumer insights brands adore. Face it, embrace it, change is good!

Marketing 244

Marketing Facebook Social Media Community 244

Cision

JANUARY 2, 2018

My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ). Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story.

Facebook 0

Facebook Marketing Journalism Creativity 0

Flack's Revenge

NOVEMBER 16, 2016

What are Google and Facebook going to do to clean up the mess? Public editors still need to look after the public interest, hold powerful forces accountable, and explain to audiences how and why journalism works as it does — but to do so they need to speak and shape a new language of news platform ethics.”. How much is fake news?

Ethics 120

Ethics Facebook Google Engineering 120

Sword and the Script

MAY 7, 2019

A long time ago, Google was the first search engine to truly recognize the value of links. Today, Google is the most dominant search engine. Since most websites get the vast majority of website traffic from organic searches, Google has an outsized role in how much visibility any brand gets on the web. Digiday : 79.

Google 156

Google Banking Engineering Web 156

David PR Group

OCTOBER 9, 2014

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. Google knows this too and is leading the charge.

SEO 94

SEO Google Storytelling Writing 94

Stephen Waddington

JANUARY 12, 2022

It covers business models, audience strategies, journalism practice, regulation, and future technologies. Three-quarters (75%) of respondents say they are confident about their company’s prospects for 2022, though fewer (60%) say the same about the future of journalism.

Report 122

Report Media Journalism Privacy 122

Cision

SEPTEMBER 28, 2017

Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. percent in 2017, hitting $83 billion.”

Media 230

Media Measurement Advertising Advertising 230

The Resolution Blog

JUNE 25, 2015

5 tips on how PR pros can keep up with the launch of Google News Lab. This week Google launched News Lab, which in my view is an amazing step forward in the future of news creation and distribution. Overall, Google aims to "promote innovation in digital journalism" and invest in improving journalist's digital skills.

Google 120

Google Analytics SEO Comparison 120