Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. Yet I look back on that time fondly. Follow him on Twitter @cglynch.

Software 0

Software Media Leadership Journalism 0

Cision

SEPTEMBER 29, 2016

You can get a good sense of which areas the freelancer covers through a basic Google search. Familiarize yourself with this list of outlets before you pitch to avoid embarrassment; there’s no sense suggesting the freelancer write a piece for, say, Men’s Journal, if he doesn’t write for that publication. So don’t ask.

Pitching 0

Pitching Journalism Writing Print 0

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Do we charge for it? What should we do next?

Journalism 85

Journalism Print Newspapers Advertising 85

Cision

JANUARY 4, 2016

He is a history buff and read in The Wall Street Journal about a book of letters written by a German soldier during WWII. When he went to look for the book, he found that it had a limited printing and that the book cost hundreds of dollars to buy. Use a cloud-based storage app such as Dropbox, Google Drive or even Evernote.

Resources 120

Resources Journalism Print Pitching 120

Bianchi Biz Blog

MAY 30, 2024

Added Reach & SEO: Respected, independent media outlets hold a much higher authority ranking with Google and other search engines, and those articles will turn up in search results for years, well beyond the life of a print issue story.

Automotive 91

Automotive Engineering Mobile SEO 91

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching. Trending Topics Can Work Both Ways . Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

Waxing UnLyrical

JULY 14, 2013

4: Who’s on a Washington Business Journal list? This happened this past Friday, when I found out I’d been included (at #3) on a Washington Business Journal list of “ 10 CEOs to follow on Twitter.” Thanks to my friend Shashi Bellamkonda for that photograph… it looks even better in print than online!

Journalism 89

Journalism Radio Twitter Print 89

Waxing UnLyrical

DECEMBER 11, 2013

It is rightly said that PR and journalism are interdependent. Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. Twitter Google+ LinkedIn Will India See a Rise in Digital PR?

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Waxing UnLyrical

SEPTEMBER 13, 2012

It’s a far more visual experience to check out a person’s influence print. The discussion progressed on to a long and detailed post on Nieman Labs , which examines what the potential is for news organizations to begin to measure the impact of journalism. It’s a complex discussion topic, but an important one. measurePR Aug.

Measurement 73

Measurement Print Analysis Journalism 73

Critical Mention

FEBRUARY 27, 2020

Telling a story – sharing your experiences and giving examples- allows viewers to experience emotions, which will make you memorable (think about the Google Ad in Super Bowl LIV). Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Rock the Status Quo

MARCH 30, 2015

Since YouTube is a Google-owned business, at least I can count on that having as much reach as possible. It could be used for customer service, sure, but how about journalism? Then, it shows up in the print issue the next morning? I head over to the New York Times because of something a Google Alert turned up.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Content marketers never make content for content’s sake. ” Functionally, it’s fluff.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Bianchi Biz Blog

NOVEMBER 11, 2021

Traditional print titles, who now also have large online audiences, still have tremendous power and credibility. For example, a typical news story in the Wall Street Journal may be read by up to 100,000 C-suite executives.

Automotive 77

Automotive Media Report Print 77

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? That, plus access to Cision, Muck Rack, social media channels and Google gives PR pros no excuse.

Pitching 82

Pitching Print Journalism Local 82

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Sword and the Script

MARCH 1, 2022

This is why Google requires links sent through these services to be marked “no-follow.” Or the Longview Journal in the case of this particular announcement. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such.

Software 150

Software Case Study Advertising Advertising 150

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. We’d often stressed the importance of looking to Google Analytics to help inform the PR program, and our client heard us loud and clear.

Strategy 60

Strategy Print Insurance Insurance 60

Buzzstream

DECEMBER 4, 2024

I forgot to mention this, but I actually started out in broadcast journalism. Monitoring all the different Google algorithm updates. Victoria: There’s still like the Google of it all where it’s is Google also, giving preferential treatment to publishers? That’s what I went to university for.

Digital PR 71

Digital PR SEO Agency Pitching 71

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Forget optimizing for Google. Do’s and Dont’s: Content variety and visuals are key #smm #marketing pic.twitter.com/YFomEj4c2r. Robert Fine – @bobfine.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. It’s no secret publications are looking for a way to make up for the ad sales the industry has lost to the likes of Google and Facebook. That may be changing. Build or Buy an Audience?

Technology 69

Technology Advertising Advertising Community 69

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. PR, marketing, sales and journalism.

Marketing 67

Marketing B2B Print Technology 67

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Both Choi and Forsythe would consider using infographics or videos provided by brands, as long as they meet journalism quality standards. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. His byline, for a wide range of publications, will surface in the first couple pages of a Google search. Yet, Erik’s perspective isn’t only limited to journalism. Know a PR, marketing or sales leader with compelling ideas fit for print? Far harder.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

PR Conversations

JULY 17, 2014

To leave the field of interior design and go into journalism–that eventually led me into PR. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR. She can be contacted via Twitter, Google+ , LinkedIn or via either of her websites. flexibility. common sense.

Real Estate 71

Real Estate Local Government Internal 71

Beyond PR

MARCH 6, 2018

When thinking about a customer’s path to purchase, Google is the starting point and often the finish line. According to Search Engine Journal, SEO leads have a 14.6 percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 percent close rate. Unfortunately, SEO is extremely complicated.

Strategy 67

Strategy How To B2C Content Marketing 67

Contently - Strategy

OCTOBER 24, 2019

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets.

Financial 61

Financial Banking Content Marketing Writing 61

Mindful Marketing

SEPTEMBER 11, 2015

2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal. These days I typically start the day by checking out emails to see if there are any critical messages or Google Alerts with client (or competitor) coverage. Explain what makes fama PR different and how do you attract employees? The easy answer to both?

Marketing 50

Marketing Wireless Software Journalism 50

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. You know something about SEO – like how the Google Panda update changes the game for how content is ranked on Google. First, Writing Skills.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Flatiron Communications

NOVEMBER 7, 2015

If you hadn’t heard, the former “Gray Lady,” a name derived from the color (or lack thereof) of its newsprint, just distributed one million Google Cardboard VR viewers to subscribers of its Sunday print edition. It coincided with the publication of a VR-enabled, multi-media story titled “The Displaced.”

Newspapers 28

Newspapers Film Journalism Web 28

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Also, take note of the things your readers search to find your content (Google Analytics will help you here). Whether it’s for yourself, your organization or the clients you represent, more publicity is a good thing.

Media Relations 52

Media Relations Media Pitching Writing 52

Waxing UnLyrical

NOVEMBER 10, 2010

It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. Do a Google search for Bryce Keane, one of WUL’s regular guest-bloggers. Mark as read Approve comment Can I print this out and frame it?

Blogging 98

Blogging Facebook Twitter Writing 98

Sword and the Script

MARCH 14, 2025

Peter Woolfolk recently had me back on his Public Relations Review podcast: LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches! Print still drives broadcast; just like old times!): In the same way that Google replaced newspapers as “the new front page,” generative AI has the potential to unseat search.

Publicity 82

Publicity Communications Journalism Google 82

Buzzstream

MARCH 12, 2025

So I had like a journalism line. I could have ended up in any way, but I got an offer from, um, but when the first office I got was from a journalism university in Australia, um, called RMIT, which is based in Melbourne. There’s the opportunity to do radio journalism. And at that time as well, journalism changed a lot.

Digital PR 62

Digital PR Agency Journalism Pitching 62

Cision

JUNE 14, 2016

Google Alerts. A lot was made a few years back about Google Alerts downgrading the level of their service. Though it is no longer a comprehensive media monitoring tool, Google Alerts still can provide topical content alerts based upon search criteria that you set. Google Trends. Newspapers and Their Derivatives.

Google 120

Google Newspapers Trends Print 120

Stephen Waddington

JUNE 19, 2022

The Charitable Journalism Project studied seven regional communities in England and Wales through a mix of interviews and focus groups. Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. Local news has faced an assault on two fronts. Rumours are commonplace.

Local 112

Local Report Newspapers Government 112

Waxing UnLyrical

MARCH 20, 2013

To that I say, Based on the quality of journalism coming out of some major outlets, is there really that big of a difference? The industry panicked and tried to shoehorn the model it had used since Gutenberg invented the printing press. In the 1990s when the Internet was still a fad, the print industry made a crucial mistake.

Print 95

Print Advertising Advertising Newspapers 95

Norton's Notes

JULY 17, 2014

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50