ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I ‘ll also do a quick google search for context on some of the topics I spot, especially when they’re relevant to our clients. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. Two days later, it comes up in a Google alert, and I feel a shot of adrenaline – another hit!

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I ‘ll also do a quick google search for context on some of the topics I spot, especially when they’re relevant to our clients. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. Two days later, it comes up in a Google alert, and I feel a shot of adrenaline – another hit!

Product Launch 321

Product Launch Meeting Report Technology 321

The Proactive Report

FEBRUARY 7, 2018

Then you send them just one link to that content with your pitch. Google Analytics. The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work. It’s a free download in the Google Analytics Solutions Gallery.

Tools 207

Tools Analytics Google Measurement 207

Deirdre Breakenridge

MARCH 20, 2017

Now you are at a Google search distance from the future you. Through a simple Google search, you’ll find hundreds of articles on the topic. The same applies if you want to improve your pitching journalists or learning how to prove your PR work is tied to business results. Want to learn about social media? Become Fearless.

Community 244

Community Social Media Course Measurement 244

Buzzstream

JANUARY 28, 2025

Combining data from our State of Digital PR Report , Muck Rack, Cision, and Google Trends, the following digital PR statistics tell the story of PR in 2025 and beyond. Google Trends ) 2. Google Trends ) 3. The most challenging parts of digital PR are measuring impact (31%) and ideation (30%). Digital PR Growth 1.

Digital PR 71

Digital PR Branding Brand SEO 71

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Insurance 329

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

ImPRessions - Crenshaw Communications

MAY 8, 2019

We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. It already has, of course.

Google 186

Google Course Technology Creativity 186

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 173

Technology Publicity Software Pitching 173

Polaris

NOVEMBER 29, 2014

Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous. Yet even I’m bombarded with irrelevant pitches addressed to “Undisclosed Recipients.”. After all, if your agency sends a poorly planned pitch, your brand looks bad, too. The latter shows how much Google likes them.

Policies 181

Policies Marketing Viral Pitching 181

5W PR

FEBRUARY 4, 2025

Newsrooms now operate with smaller teams, tighter deadlines, and an endless stream of pitches flooding journalists’ inboxes. According to Muck Rack’s State of Journalism 2023 report, 94% of journalists say they prefer email pitches tailored to their specific beat. Keep initial outreach brief and focused.

Media 78

Media Crisis Pitching Twitter 78

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Branding 104

Branding Brand How To Measurement 104

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. It’s been said that PR results are hard to measure, but in recent years that has changed. As such, they should be specific, measurable, attainable, relevant and time-based. In our business, that means establishing key performance indicators (KPIs).

Measurement 182

Measurement Advertising Advertising Agency 182

Sword and the Script

AUGUST 4, 2020

You can see visually this in the Google Trends chart above ( or see it for yourself online ). Talkwalker characterized the product as “social measurement and audience insights software.” c) What makes a great pitch? Over time, the digital community warmed to the term again.

Media Relations 179

Media Relations Media Print Software 179

Prowly

JANUARY 31, 2025

Measure campaign effectiveness? Google Analytics 4, the go-to tool for website analytics, lets you set apart PR results from marketing efforts by defining the traffic source. Measuring behaviors like shares, comments, or newsletter openings can tell you how actively people interact with your brand content and communications.

Analysis 104

Analysis Branding Brand How To 104

Sword and the Script

DECEMBER 28, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. Google is Killing FeedBurner Email; Here are 4 Alternatives. Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit.

Blogging 160

Blogging Software Google Content Marketing 160

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. You figure out the audience of the media property you’re pitching #measurepr. If they want to measure brand recognition #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2017): How Major Media Measures Content.

Measurement 81

Measurement Media Banking Community 81

Buzzstream

JULY 26, 2018

What I found so valuable about this discussion was that, rather than dancing around the specific factors that may or may not be part of Google’s spam detection efforts, Risher explained their guiding principles for fighting “commercial annoyance and abuse” emails. Google evaluates campaign emails holistically. What this means for you.

Google 75

Google Interviews System Pitching 75

Sword and the Script

OCTOBER 1, 2024

Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.” The announcement says its generative AI is “powered by enterprise-level Google Gemini,” which would make it the second vendor I’m aware of that opted for Google over Open AI. Let’s talk. No pressure.

Publicity 156

Publicity Software Google Reddit 156

Prowly

FEBRUARY 13, 2025

By tracking reviews and comments on platforms like Google, Yelp, and across social media, businesses can quickly spot and address any concerns or opportunities. MEASURE YOUR BRAND SENTIMENT NOW #4 Competitive benchmarking By comparing your reputation metrics against your competitors, you can get insights into industry standards.

Software 104

Software Reputation Examples How To 104

Buzzstream

MARCH 5, 2025

Or, just Google best free X tools in your industry. Plus, it doesnt violate any of Googles link building spam policies. Use Google Trends New Trending Now section for reactive PR According to the leaked API documentation , Google seems to prefer getting links in these kinds of fresh news stories.

Digital PR 62

Digital PR Pitching Study Google 62

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Go back to your list of 10 keywords or phrases and, one-by-one, type them into a Google search bar. Write down all of the questions your customer service department is asked. Cool, right?

Exercises 198

Exercises Google Writing Blogging 198

5W PR

JANUARY 4, 2025

Reach out to gaming journalists and outlets to pitch the game for articles and reviews. Platforms like Google Ads, Facebook Ads, and Instagram Ads allow companies to target specific demographics and interests, ensuring that the ads are seen by the right people.

Marketing 78

Marketing Instagram Advertising Advertising 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Just ask Google. The core skills we need as PR professionals have also changed.

Analytics 170

Analytics Social Media Tools Video 170

Sword and the Script

DECEMBER 1, 2020

Reporters get pitched – a lot. Knowing what will land is a guessing game purely based on professional experience, labor-intensive research and instinct, with no performance-based data to support or guide a pitch.”. The product aims to help PR with “the ability to test and refine media strategies before pitching.

Pitching 97

Pitching Report Tools Software 97

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. We find it very effective to build the run-of-show collaboratively with other teams and vendors on a Google doc or other cloud-based program. Have a structured and detailed run-of-show.

Pitching 185

Pitching Survey Video Examples 185

Critical Mention

MAY 12, 2021

Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. . Critical Mention’s Earned Media Suite also allows users to analyze audience reach and share-of-voice values, as well as website metrics through Google Analytics.

Radio 174

Radio Sports Journalism Analytics 174

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 91

Pitching Report Software Survey 91

Shift Communications

SEPTEMBER 15, 2016

We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch , but when that pitch turns into a great piece of coverage for your client, there are data-driven strategies you can take to measure the success of the hit. Step 1: Ask for access. Emily Wienberg. Account Manager.

Analytics 60

Analytics Google B2B Data-Driven PR 60

Prowly

MARCH 4, 2025

Email pitches? 2 Personalize your pitches You can input all the recent work your target journalist has done and find a way to capture the recipients attention. We want to ensure that no answers to interview questions or pitches generated by AI will ever be sent to an editor. Attention-worthy subject lines?

Trends 104

Trends Reddit Pitching Data 104

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio. One reason for the concern about earned media is the flabbergasting ratio of PR people to journalists. Last time I checked it was around 6 PRs for every journalist.

SEO 227

SEO Agency Policies Reputation 227

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. What can PR Pros do to make a pitch stand out if you don’t have a news update?

Reddit 160

Reddit Media Analytics Trends 160

Buzzstream

APRIL 2, 2025

A different team member wrote each chapter, encompassing everything from digital PR history to tactics to measuring performance. Brand mentions in reputable publications, even without links, are valuable signals to Google and audiences. The journalists are most likely getting inundated with pitches.

Digital PR 62

Digital PR Branding Brand SEO 62

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 92

Pitching Survey Journalism Technology 92

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business.

Social Media 83

Social Media Pitching Media LinkedIn 83

Shift Communications

FEBRUARY 18, 2015

For all we’ve written about the importance of understanding your KPIs and measuring things that drive business results, it’s astounding that the crude metrics of views, likes and comments are given credence as a sign of effectiveness in this case. Measure what matters! Metrics Strategy measurement strategy'

Measurement 60

Measurement Video Data Strategy 60