Onclusive

MAY 24, 2017

In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. And when you have a grasp on the science behind the tech, you can better explain issues tied to PR measurement to your C-suite leaders. Articles in their raw form aren’t measurable. Let’s break it down.

Measurement 150

Measurement Analytics Product Launch Data 150

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Insurance 329

Shift Communications

DECEMBER 9, 2014

For that, we’ll turn to our stalwart, Google Analytics. There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. Vice President, Marketing Technology. In this example below, how are we doing?

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Cision

MAY 16, 2015

While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. Google Analytics should be a part of every PR pros toolkit. Want to learn more about Google Tag Manager? Tag Management.

Measurement 120

Measurement Tools Analytics Google 120

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I ‘ll also do a quick google search for context on some of the topics I spot, especially when they’re relevant to our clients. 8:30 am While the work day won’t officially start until 9 a.m., The time flies.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I ‘ll also do a quick google search for context on some of the topics I spot, especially when they’re relevant to our clients. 8:30 am While the work day won’t officially start until 9 a.m., The time flies.

Product Launch 321

Product Launch Meeting Report Technology 321

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. Google Analytics. These five tools can do just that.

Tools 207

Tools Analytics Google Measurement 207

ImPRessions - Crenshaw Communications

APRIL 8, 2021

For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. As a sector, technology has lost its luster. It’s the lowest point for technology in the 11-year life of the survey in 17 of 27 countries, including the U.S.

Reputation 305

Reputation Privacy Data Advertising 305

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. How Cision® Impact Measures Earned Media. Cision now offers the technology to measure PR campaigns from awareness to conversion.

Communications 225

Communications Marketing Radio Airlines 225

Cision

MAY 11, 2015

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. ” – Lukas Bergstrom, Product Manager, Google Tag Manager. What is tag management?

Measurement 120

Measurement Tools Analytics Google 120

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This can help inform your own competitive strategies and keep you one step ahead.   9.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

It all goes back to Google’s now-famous Penguin algorithm update, which as Bruce Kennedy puts it, led to “the shotgun wedding between PR and SEO.” Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts.

Branding 284

Branding Brand Small Business Retail 284

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Onclusive

MARCH 16, 2015

Nothing has changed our industry more than technological innovation. All About Tech Canva Google Analytics HARO Influence&Co OneSpot PR PR education PR measurement PR solutions PR Tech PR tools Prezly PRTech PRTech ecosystem PRTech solutions public relations TechCalendar'

Analytics 150

Analytics Education Google Measurement 150

ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption.

Google 186

Google Course Technology Creativity 186

Shift Communications

FEBRUARY 13, 2017

However, one area where video-minded PR professionals fall short is how to measure the success of video communications. The old way of measuring video success was simple, if ineffective: how many views did our video receive? The Video Communications Measurement Funnel. Video Impact Can Be Measured! The Old Way.

Video 117

Video Measurement Communications How To 117

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Cision

MAY 16, 2016

All of these programs were strategically discontinued by Google so that they could focus on more important things. A common theme throughout the white paper is to leverage technology for better communication. Whatever we hope to accomplish, we need to measure. The same way that you measure external communication.

Internal 218

Internal International Communications Employee 218

Shift Communications

SEPTEMBER 14, 2015

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” In the future, we may have access to inexpensive fMRI technology to do so, but that day has not yet arrived.

Analytics 60

Analytics Google Measurement How To 60

Cision

JULY 20, 2017

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. However, many professionals continue to use disjointed platforms and standalone measurement tools to manage and analyze their campaigns.

Communications 0

Communications YouTube Analytics Instagram 0

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 92

Measurement Communications Survey B2B 92

Sword and the Script

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>>

Software 117

Software B2B Company Marketing 117

Flack's Revenge

FEBRUARY 16, 2017

Some very smart people from the worlds of media, business, and technology made great arguments for each side. Plus, Google and Facebook make money on fake news, and some say they’re just giving users what they want. They can and should take measures to combat fake news. It was entertaining and informative.

Reddit 168

Reddit Government Google System 168

Cision

AUGUST 17, 2017

Big data is behind many of the greatest technological breakthroughs of the 21st Century. Google uses big data to show you as many useful ads as possible when you search for things online. Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. PR will always be a creative discipline.

Big Data 166

Big Data Data Communications Creativity 166

PRSay

OCTOBER 2, 2017

However, paid media has historically had a significant advantage over earned when it comes to measuring success. Run a Google search to discover demographic data about the types of people that are most active on each social network. Google Analytics has an abundance of data including, but not limited to: Language spoken.

Data 146

Data How To Storytelling Analytics 146

Onclusive

JUNE 29, 2018

He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time. Measure: Monitor and measure results in near real-time to track the situation. Use monitoring and measurement as your early warning system.

Crisis 186

Crisis How To Branding Brand 186

ImPRessions - Crenshaw Communications

JULY 15, 2020

What comes up when you google your brand – or even your own name? That’s why all devices must be secure and security measures clearly communicated and enforced. But Google rewards fresh, relevant content. Here’s how to protect your brand’s reputation and thrive even during the COVID era. Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

The Proactive Report

SEPTEMBER 10, 2014

This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. Microsoft leads on cloud computing – with Google and Amazon in second and third. Microsoft leads on data center – with Cisco and Google in second and third.

Report 133

Report Big Data Branding Brand 133

Flack's Revenge

OCTOBER 24, 2018

These things are the “third rail” in technology public relations, which is my forte. Google learned this painful lesson recently, when reports made it clear that they sat on news about a massive breach. The company got pounded in the press (on top of other negative news) and wound up shutting down Google+.

Crisis Management 123

Crisis Management Crisis Employee Google 123

Shift Communications

JANUARY 2, 2017

Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Vice President, Marketing Technology.

Trends 83

Trends Publicity Analytics Software 83

PRSay

APRIL 23, 2024

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. When we looked at the model in 2020, we realized there were things in it like Google+ and Vine that no longer existed,” she said. “We It is amazing.”

SEO 137

SEO Television Measurement Google 137

Buzzstream

JULY 26, 2018

What I found so valuable about this discussion was that, rather than dancing around the specific factors that may or may not be part of Google’s spam detection efforts, Risher explained their guiding principles for fighting “commercial annoyance and abuse” emails. Google evaluates campaign emails holistically. What this means for you.

Google 75

Google Interviews System Pitching 75

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. Quality data has made better PR monitoring and measurement possible. 5 tech PR trends. Big tech’s reputation challenges.

Trends 157

Trends Privacy Data Reputation 157

Onclusive

SEPTEMBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Software 150

Software Analytics Data Technology 150