Cision

DECEMBER 7, 2017

A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Monitor Related Trends. Prudent media pitching includes staying up to date on trends within the industry.

Pitching 298

Pitching Software Construction Writing 298

Deirdre Breakenridge

APRIL 15, 2019

Now, if you are in the business of influencing the media (like my friends who work in PR), this fragmentation of the media landscape has introduced an entirely new level of complexity to your job. While media relations has always required a great deal of skill, hard work, and luck, in many ways it was pretty simple.

Media 268

Media Data Google Report 268

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Owned Media, Earned Media, Converging Media.

Media Relations 85

Media Relations Media Trade Shows Journalism 85

The Hoyt Organization

APRIL 17, 2024

This is exactly what Google Alerts does. With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. Thinking about adopting Google Alerts as part of your PR strategy? What Is Google Alerts? Google Alerts is a free online service provided by Google.

Google 89

Google Publicity Customer Service Web 89

Deirdre Breakenridge

MARCH 20, 2017

Now you are at a Google search distance from the future you. Want to learn about social media? Through a simple Google search, you’ll find hundreds of articles on the topic. You are the project manager of every new launch that involves social media, media relations, internal communications, etc.

Community 244

Community Social Media Course Measurement 244

The Proactive Report

JUNE 20, 2015

Use your media wish-list – or if you don’t already have one, create one. You can do a Google search for their name and Twitter. The key to media relations has always been about just that – building relationships with reporters and editors. Look up their Twitter handle. Don’t pitch them right away.

Twitter 100

Twitter Media Relations How To Media 100

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people are naturally attached to the news 24/7, and there are so many different ways to stay on top – news aggregator apps, mobile alerts, social media, and Google alerts. In 2021 we added several new team members who have brought extra dimensions and new perspectives on media relations and teamwork.

Agency 310

Agency B2B B2C Pitching 310

Cision

JULY 25, 2017

.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

Axia PR

JULY 11, 2019

When you think about how to get explosive business growth, you probably imagine your company website displaying on the first page of Google’s search results – and all the traffic that comes with that. 1 on Google. And one of the most important is building solid media connections. No doubt, this is something that would do it.

Media Relations 89

Media Relations Company Media Google 89

Wadds Inc.

SEPTEMBER 14, 2024

Insights for organisations and media relations practitioners from the Ofcom News consumption in the UK: 2024 report. The changing nature of news consumption has been evident over the past 20 years, but that does not make the Ofcom News consumption in the UK: 2024 report any less challenging for media relations practitioners.

Media Relations 84

Media Relations Television Mobile Media 84

Ishmael's Corner

AUGUST 5, 2018

Google is once again in the news for a decision on China. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities. Techniques For Effective Business Communications.

Google 79

Google Communications Storytelling Government 79

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Go back to your list of 10 keywords or phrases and, one-by-one, type them into a Google search bar. Step 4: Amplify Your Content with Media Relations. Cool, right?

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

After years in the industry it’s hard not to think of Facebook and Google as the Jason Voorhees and Freddy Kruger of ad tech. Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. Behemoths build ‘walled gardens’. It’s frustrating.

Privacy 434

Privacy Case Study Advertising Advertising 434

HMA Public Relations

SEPTEMBER 6, 2018

The post A common sense approach to media relations appeared first on HMA Public Relations. In addition to being a part of the HMA team for 15 years, over the past decade I’ve made a hobby of freelance writing. While it […].

Media Relations 79

Media Relations Media Writing Publicity 79

Business Wire

FEBRUARY 21, 2017

By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage.

Writing 220

Writing Report How To Google 220

ImPRessions - Crenshaw Communications

MAY 8, 2019

Some forecasts say AI will replace a significant part of human interaction of public relations, too. That’s unlikely; however, automation can and will help us sift through data, target client customers and, to a degree, optimize media relations.

Google 186

Google Course Technology Creativity 186

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR’s role goes beyond earned media coverage, but it’s still an essential piece of many PR campaigns. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also.

Mobile 244

Mobile SEO Web Journalism 244

Prowly

FEBRUARY 20, 2025

For PR professionals, online presence management includes building and establishing media relations, handling reputation management for clients, and client acquisition. Google has tools that show you how quickly a website loads across devices and how it looks on different screens. Stay abreast of changes by.

SEO 104

SEO Analytics Tools Google 104

Bianchi Biz Blog

DECEMBER 5, 2024

A combination of competitive corporate tax rates, strategic location and robust regulatory framework has made Ireland highly attractive for FDI over the past two decades, with some of the world’s biggest tech firms (Google, Meta, Amazon) having their European headquarters in Dublin.

Radio 83

Radio Sports Marketing Local 83

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. Sword and the Script Media can help with B2B marketing, PR and social media. Burrelles was founded in 1888.

Print 158

Print Newspapers Google B2B 158

Sword and the Script

MAY 7, 2019

A long time ago, Google was the first search engine to truly recognize the value of links. Today, Google is the most dominant search engine. Since most websites get the vast majority of website traffic from organic searches, Google has an outsized role in how much visibility any brand gets on the web. So how do you earn links?

Google 156

Google Banking Engineering Web 156

Cision

OCTOBER 19, 2017

For example “media relations” or “influencer marketing” might each have its own unique set of keywords. There are several keyword research tools you can use to populate your list, the most well-known being Google AdWords’ Keyword Planner. Another valuable tool is Google Analytics. Do Your Research.

Brand 208

Brand Branding How To SEO 208

Shift Communications

JUNE 8, 2016

Google Analytics is one of our go-to tools – and thankfully it’s very intuitive, making it possible for even the non-mathletes to make sense of data and accurately articulate what the information means for not only a PR program, but the client’s overall business. helps outline the benefits for both parties. I HAVE ACCESS, NOW WHAT?

Analytics 60

Analytics Google Data Tools 60

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic.

Publicity 225

Publicity Marketing Video YouTube 225

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees.

Software 156

Software Company B2B Agency 156

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Recent Guests: Eric Schmidt (Former CEO of Google), Beth Ford (CEO of Land O’Lakes), John Foley (CEO of Peloton). Along with the success stories, guests share the failures and hardships they have faced as well and what they did to overcome them. The Tim Ferriss Show. The Tim Ferriss Show is one of the top-rated Business podcasts on Apple.

Agency 401

Agency Interviews Education Television 401

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. Which leads us to our next media relations challenge….

Media Relations 60

Media Relations How To Media Groups 60

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. Good media lists improve relations. See this earlier post for more tips on good media relations.

Media 136

Media Mobile Telecommunications Pitching 136

The Proactive Report

JULY 23, 2018

And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Google’s Aims. As early as December 1998 “PC Magazine” reported that Google “has an uncanny knack for returning extremely relevant results.”. The Google Algorithm.

Google 113

Google Guidelines Web B2C 113

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. They know media relations is labor-intensive and not as scaleable as SEM or paid social. And it’s true that many PR firms have reprioritized their service offerings.

SEO 227

SEO Agency Policies Reputation 227

Prowly

FEBRUARY 13, 2025

By tracking reviews and comments on platforms like Google, Yelp, and across social media, businesses can quickly spot and address any concerns or opportunities. The platform is designed to simplify connecting with journalists and managing media relations.

Software 104

Software Reputation Examples How To 104

Sword and the Script

DECEMBER 28, 2021

Google is Killing FeedBurner Email; Here are 4 Alternatives. Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit. How 2,400 Journalists Use Social Media for Reporting . Press Release Pricing: How Much Does Press Release Distribution Cost?

Blogging 160

Blogging Software Google Content Marketing 160

Prowly

FEBRUARY 20, 2025

Prowly Starting price: $258 per month (billed annually) Prowly is a complete public relations software solution that makes it easy to create, manage, and send out press releases. It lets users publish reports on PR Newswire, Google News, Yahoo Finance, CBS, Market Watch, and Fox News. PR Underground Starting price: $74.99

Analytics 104

Analytics SEO Engineering Financial 104

The Resolution Blog

JUNE 25, 2015

5 tips on how PR pros can keep up with the launch of Google News Lab. This week Google launched News Lab, which in my view is an amazing step forward in the future of news creation and distribution. News Lab is a platform aimed at journalists to help train and educate on digital media and tools. 1 tactic, media relations?

Google 120

Google Analytics SEO Comparison 120

PRSay

JANUARY 11, 2018

If your piece is longer than 700 words, then Google News may reject it for being too long. But don’t make your work too brief, either: If it is shorter than 125 words, then Google News may reject it for being too short. If your release is longer than 500 words, then portals may truncate it. Plus, reading online can get onerous.

Guidelines 151

Guidelines Survey Google Study 151

ImPRessions - Crenshaw Communications

MAY 17, 2016

But the buzz that comes from word-of-mouth (or its digital equivalent) by influential people, favorable mentions in the press, or positive social media posts is often the outcome of pure PR. The practice of public relations got a big boost several years ago when Google changed its algorithm to reward mentions in high-authority domains.

Brand 195

Brand Branding Marketing Advertising 195