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Brand Visibility: What It Is and How to Increase It

Prowly

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. Track mentions in blogs, forums, print, and broadcast media. When measuring brand visibility, it's essential to differentiate it from brand awareness.

Brand 104
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Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

A combination of competitive corporate tax rates, strategic location and robust regulatory framework has made Ireland highly attractive for FDI over the past two decades, with some of the world’s biggest tech firms (Google, Meta, Amazon) having their European headquarters in Dublin.

Radio 83
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Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Google Trends. Google Trends is underutilized in our view. Radio Guest List. Hunter.io .

Tools 232
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Farewell, Burrelles [PR Tech Sum 56]

Sword and the Script

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. Burrelles was founded in 1888.

Print 158
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The Guide to Unlinked Mentions: More Than Just a Backlink Opportunity

Prowly

You can use free tools like Google Alerts, but these often dont give enough detail. For those preferring a more hands-on approach, advanced Google search operators can often find mentions manually. Be sure to check mentions in print magazines, radio programs, and television. But how to do so?

SEO 104
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Digital PR vs Traditional PR: Why They Should Work Together

Buzzstream

Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Traditional PR builds and maintains an organization’s image in offline (aka “traditional”) media coverage, including TV, radio, newspapers, and magazines. Think data studies, press releases, and expert commentary.

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50+ Brand New Digital PR Statistics For 2025

Buzzstream

Combining data from our State of Digital PR Report , Muck Rack, Cision, and Google Trends, the following digital PR statistics tell the story of PR in 2025 and beyond. Google Trends ) 2. Google Trends ) 3. The Google leak showed us how vital anchor text and the surrounding text are to determining the relevance of a link.