Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 179

Media Relations Media Print Software 179

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Read the fine print. Additionally, keep your eye on the fine print in Cision contact listings. After you’ve exported your media list from Cision, it is imperative to double check the contacts using Google, since Cision is not always updated in real time. See this earlier post for more tips on good media relations.

Media 136

Media Mobile Telecommunications Pitching 136

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Content shapes a personal brand. Longer content boosts SEO.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

We find it very effective to build the run-of-show collaboratively with other teams and vendors on a Google doc or other cloud-based program. For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. Write a thorough post-event report. .

Pitching 185

Pitching Survey Video Examples 185

Prowly

FEBRUARY 13, 2025

By tracking reviews and comments on platforms like Google, Yelp, and across social media, businesses can quickly spot and address any concerns or opportunities. You can also follow both broadcast and print media to ensure that your brand's reputation is protected from all potential threats. #2

Software 104

Software Reputation Examples How To 104

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 67

Writing B2B Analytics Print 67

Cision

SEPTEMBER 29, 2016

You can get a good sense of which areas the freelancer covers through a basic Google search. Familiarize yourself with this list of outlets before you pitch to avoid embarrassment; there’s no sense suggesting the freelancer write a piece for, say, Men’s Journal, if he doesn’t write for that publication.

Pitching 0

Pitching Journalism Writing Print 0

Communications Conversations

AUGUST 27, 2019

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Think about the genesis of AP Style.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Contently - Strategy

OCTOBER 1, 2018

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. Google and finding your context. In response, most publishers began using larger pages.

Marketing 102

Marketing Google Newspapers Print 102

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only.

Print 48

Print Newspapers Interviews Journalism 48

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation.

Viral 120

Viral Data Web Trends 120

Shift Communications

JUNE 8, 2018

Beyond the fact that this is something that should be engrained in every Canadian after years of filling out blank province map worksheets in grade school, I couldn’t stop thinking about how it could have been avoided through a simple Google image search. Yet this wasn’t an isolated incident. Anne Stevenson. Senior Content Strategist.

Print 83

Print Fashion Writing Google 83

Waxing UnLyrical

SEPTEMBER 26, 2012

Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks. A former journalist, Livingston continues to write, and has authored three books. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

Media 104

Media Nonprofit Print SEO 104

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor.

Software 0

Software Media Leadership Journalism 0

Cision

JANUARY 4, 2016

When he went to look for the book, he found that it had a limited printing and that the book cost hundreds of dollars to buy. Want more guidance on writing press releases? Use a cloud-based storage app such as Dropbox, Google Drive or even Evernote. Get our free PR Starter Kit today! Improve your ancillary resources.

Resources 120

Resources Journalism Print Pitching 120

David PR Group

OCTOBER 17, 2014

Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Thomas Paine did not write Common Sense as a vehicle to promote furniture discounts, closeout sales, or classifieds. We have to develop meaningful messaging for our audiences.

Journalism 85

Journalism Print Newspapers Advertising 85

Sword and the Script

FEBRUARY 2, 2021

As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. This may not seem obvious if you are accustomed to monitoring online or print coverage. Previously Mr. Childs was employed by Dow Jones and Google. For the most part, they still are silent.

Software 124

Software Technology Advertising Advertising 124

Cision

SEPTEMBER 10, 2015

Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. For example, here Google’s semantic search analyzes the phrasing “Where is Elvis?”

Trends 120

Trends Mobile Web System 120

Sword and the Script

JANUARY 16, 2024

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. It’s a bit of a mouthful, I’m not much for branding features, but it’s how Propel can suggest reporters to pitch as noted above, and it can also be used to assist in writing.

Software 156

Software Pitching System Analytics 156

Critical Mention

DECEMBER 10, 2021

Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. Navigate search display by Users, Sessions, Pageviews, Goal Completions and much more. Priscilla Osorio.

Radio 116

Radio Instagram Analytics Mobile 116

MaccaPR

DECEMBER 10, 2014

How dominant is Google now in search? Google is 67 percent of the marketplace – Bing and Yahoo, which merged in 2009, make up 28 percent of the SEO market, although they’ve been gaining a bit of ground. Any advice for brands wrestling with how to optimize their content for search via Google?

SEO 98

SEO Interviews Blogging Engineering 98

Contently - Strategy

SEPTEMBER 21, 2018

You want to anticipate some of the questions that might lead someone to your brand, especially ones that involve the keywords and concepts people search for on Google. As Fox writes: As we collaborated with our marketing teams, they began featuring athenaInsight regularly in campaigns.

Content Marketing 110

Content Marketing Print Analysis Web 110

Waxing UnLyrical

JULY 3, 2013

My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Believe me: saying I specialize in writing doesn’t hurt me one bit. Thanks again for sending an email my way, Daniel.

Marketing 104

Marketing Writing SEO Engineering 104

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. I’ve found that employers expect not just one skill like writing, but design skills as well.”. From print to digital. Many platforms for collaboration. “It

Communications 149

Communications Crisis Internal International 149

Buzzstream

DECEMBER 9, 2024

AI should only be used to refine and strengthen your writing, not to create it from scratch. So, you know, I saw the writing on the wall. And, I run a company called Mental Capital, which, which teaches giant companies like Morgan Stanley and Google how to attract, hire and retain neurodiverse employees while becoming neuroinclusive.

How To 62

How To Pitching SEO Small Business 62

Buzzstream

OCTOBER 17, 2018

Unfortunately, it takes a while—sometimes a month or more—for editors to go through story pitches, so I will not be able to write this in time. The time spent strategizing, list-building, pitch writing, and content writing is crucial to the success of holiday content. Say your client wants to come out with a holiday gift guide.

Pitching 105

Pitching Viral Data Content Marketing 105

Sword and the Script

JANUARY 9, 2018

This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. I suggest writing different headlines and freshening up the copy with new data where applicable. 3) Surgically weave it into blog posts. It probably does.

Media 121

Media B2B Groups Conference 121

Sword and the Script

SEPTEMBER 23, 2014

Since you said “sorry” everyone will just write you off as having made a dumb move – they’ll never suspect this was a premeditated marketing campaign. Two and a quarter million search results in Google for the words “ Kent State Sweatshirt ” and I’m confident the vast majority of those links are tied to this marketing stunt.

Company 116

Company Apparel Airlines Crisis Communications 116

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. Reporting (Premium) Reporting on monitoring results is where the rubber meets the road.

Pitching 96

Pitching Print Report Measurement 96

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Forget optimizing for Google.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 76

Blogging How To Print Facebook 76

PR Fuel

AUGUST 26, 2021

Print publications and blogs. If you’re looking for results-driven business growth strategies, use content marketing and press release writing. In fact, Google will recognize that you’re starting to generate more website traffic. Writing press releases can help improve your search engine rankings.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Waxing UnLyrical

JULY 18, 2012

The first thing we did was reach out to the foodies in the city to let them know we were coming; so food bloggers, the newsletters that wrote about food, the actual print media food writers to include outlets like the Washington Post , the Washingtonian , and others. A variety of different ways. Image: Courtesy Jamie R.

Writing 99

Writing Interviews Pitching Industry 99

Sword and the Script

NOVEMBER 26, 2019

The online behavior is tracked through JavaScript tags, which is similar to the code you would put on your website to use Google Analytics (or retargeting with Google Ads); the offline behavior is measured with location-based data, the same way Google Maps can tell you when your favorite restaurant is the busiest (see popular times ).

Publicity 106

Publicity Media Advertising Advertising 106

Polaris

SEPTEMBER 4, 2014

Google returns over 27 million results. A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. Have you considered an interesting visual that will appeal to broadcast and print outlets alike? the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

PR Fuel

JULY 19, 2020

In premise, a newswire is a type of service provisioning that distributes “news’ to journalists and editorial offices in the industrial, print, and online media groups. Because you have full control over the content of the release, you can also implicate various SEO techniques within the context of the writing.

SEO 96

SEO System Employee Print 96

Bad Pitch Blog

AUGUST 4, 2010

When a pitch is outed, it’s being cached in Google…multiple times…as people pass these stories around like joints at Woodstock. From Businessweek to Gawker, print to online, old to new outlets – everyone is tired of it. We''re outing the chronic laziness, bad writing and even worse strategies -- from people that should know better.

Pitching 68

Pitching Case Study Print Google 68