Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. Google Doc with live notes [link].

Crisis 271

Crisis Branding Brand How To 271

Melissa Agnes

SEPTEMBER 4, 2014

The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. Dealing with Negative Criticism Internet Defamation Online Reputation Management' Photo credit: Carrot and stick – Wikipedia.

How To 238

How To Wikipedia Viral Course 238

Melissa Agnes

JULY 31, 2014

In these instances, a lawyer or online reputation management specialist will play an important role. A defamatory tweet, for instance – which could go viral but is most likely to be lost among the millions of daily tweets – is vastly different from damaging content posted on, say, Ripoff Report. When was the attack made?

Engineering 196

Engineering Reputation Viral Policies 196

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

NewsWhip

FEBRUARY 28, 2023

duolingo every time you open Google Translate, I lose a feather. followers, it’s in the same viral sphere as Duolingo. A massive campaign for them included a partnership with the viral “ corn kid ” from TikTok, which helped establish them as a strong brand presence on the app who is in touch with current trends.

Video 148

Video Branding Brand Instagram 148

Prowly

APRIL 16, 2025

They let businesses and agencies manage brand reputation, stay relevant, and build trust by responding effectively to real-time events, news, and crises. Examples: Prowly Google Alerts Mention Meltwater Brandwatch Talkwalker Prowly takes monitoring to the next level, helping you set up different filters for your reactive PR strategies.

104

104

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. You want to establish a good network of individuals that will give you a positive reputation. When their followers share your post again, it’s considered viral content.

B2B 100

B2B Facebook Community How To 100

David PR Group

OCTOBER 9, 2014

We write copy of a length and depth that we think pleases Google, rather than what our readers want. As I have said many times, the folks at Google are way smarter than us, and the Google mission is to direct people to the information they are seeking. Google knows this too and is leading the charge. –John.

SEO 94

SEO Google Storytelling Writing 94

Flack's Revenge

NOVEMBER 29, 2017

Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral. It’s a summary of our test of how good Google Now, Microsoft Cortana, and Apple Siri were at answering questions. How do you promote them?

Video 153

Video B2B Film Marketing 153

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

In 2017 a pair of entrepreneurs from Google founded a new company to sell goods usually found at convenience or corner stores – in vending-machine-like “pantry boxes” placed in other businesses and residential buildings around town. Could it have intentionally courted controversy by making light of workplace harassment issues?

Corporate 149

Corporate Viral Community Crisis 149

NewsWhip

MARCH 31, 2021

We’ve been trained now over the last 10 years to Google everything extensively. We go on Yelp, we go on Google, we go on social media, we ask friends, we have that control now and we expect no less when it comes to making important decisions. But that’s where we live, we don’t want to make a decision.

Advertising 131

Advertising Advertising Data Reputation 131

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications. Google Assistant already shares information from search results. Asking “OK, Google, what’s the latest news?” or “OK, Google, how do I get rid of a cough?”

Media 100

Media Print Radio Consumer 100

Buzzstream

OCTOBER 23, 2024

Given all of Google’s wild things, like AI Overviews, Site Reputation Abuse, Helpful Content Updates, and ChatGPT’s emergence, his post resonated with me, so I asked him to come on the pod to discuss it. Instead of working in a silo, we need to work together to build brand awareness outside of just Google.

SEO 62

SEO Study Branding Brand 62

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation. Everything counts.

Publicity 120

Publicity Storytelling Journalism Viral 120

NewsWhip

OCTOBER 9, 2024

NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world. Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. And to do it live, as it happens.

Viral 78

Viral Privacy Ethics Technology 78

David PR Group

OCTOBER 6, 2017

Yes, you can say practically anything online, often without legal consequence, but the First Amendment won’t protect you from losing your job, your livelihood or your reputation – and sometimes you lose all three. His disparaging words were captured on video and posted online, turning him into a viral sensation. –John.

Social Media 73

Social Media Airlines Media Reputation 73

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. So which one garnered more interest according to Google trends? Twitter Google+ LinkedIn Five Signs the Future Belongs to User-Generated Content.

Mobile 105

Mobile Community System Social Media 105

David PR Group

JUNE 8, 2017

The story broke in the Harvard Crimson and soon went viral. And yes, I have chronicled many similar tales in my book How to Protect (Or Destroy) Your Reputation Online. Here are some highlights: You will be Googled when applying to college. 29% of college admissions officers Google applicants and 40% check social media pages.

Privacy 66

Privacy Reputation Google Engineering 66

ReimaginePR

AUGUST 29, 2016

Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. You can curate a positive reputation as a brand that always answers back. You’ll do this with the help of Google Analytics.).

Social Media 149

Social Media Marketing Media Facebook 149

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Brands that want to develop trust should focus on reputation management using social media tools. It’s not about scoring points or playing defence.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

APRIL 30, 2013

The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. Click here to see our 10 minute KimberMedia WarRoom Google+ Hangout discussion. ” So, how did it all happen? No harm intended. The crazy part? Not sure how they got it.

Social Media 111

Social Media Reddit Media Facebook 111

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Put simply, this is because when you build links from these high-authority websites, it leads Google to believe that your website may be authoritative and full of useful content, too. These are: Improving a client website’s rankings. Cosmopolitan. Marie Claire. Landing the ‘right’ links.

Digital PR 170

Digital PR Industry Strategy Film 170

Critical Mention

FEBRUARY 5, 2019

By monitoring trending topics in your industry, you can manage your brand’s reputation. Two great ways to know what’s trending is through Google and social media trends. Each platform has its own trending section: Google Trends. 2) Where is the topic going viral? How do you identify what’s trending? Facebook trending.

Trends 61

Trends Viral Analysis Crisis 61

The Resolution Blog

JANUARY 8, 2018

More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language.

Tools 136

Tools Publicity SEO Measurement 136

The Hoyt Organization

AUGUST 15, 2024

There are many useful ways that we can leverage AI in our daily lives and apply the benefits to the PR industry, the concern is the sharp increase in the spread of misinformation and disinformation, which has the potential to do harm to business reputation. To combat both, there are a few proactive PR steps to take.

Reddit 92

Reddit Television Viral Social Media 92

NewsWhip

MAY 1, 2024

Predictive Alerts in Action: Trained on engagement with billions of stories, NewsWhip’s predictive data and alerts are among the most trusted across the comms and media industry, used from Google to The New York Times. During the 2021 Texas Ice Storm, Ford seized on a cultural moment, achieving a reputation and sales victory.

Viral 78

Viral Analysis Crisis Data 78

Buzzstream

JANUARY 17, 2018

If you’ve got some viral posts, then you’re ready for that “ebook.”. Designing an infographic is an excellent way of making your viral written content more popular and lifting up your posts that performed poorly. One thing an advanced guide does is give you a bigger reputation as an expert in your field.

eBook 108

eBook Infographics Pinterest How To 108

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years. Few companies have done really well during this period. Listen to your employees.

Creativity 116

Creativity Employee Newspapers Crisis 116

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 83

Social Media Pitching Media LinkedIn 83

Prohibition

FEBRUARY 2, 2023

Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content. This can also help guide your wider TikTok strategy and social media marketing by making soon-to-be viral and engaging content that your target audience will love.

Trends 62

Trends SEO Viral Social Media 62

Waxing UnLyrical

JUNE 25, 2014

Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. These days, there is no better tool than social for ruining or rescuing your reputation in an instant. Watch out for #fails.

Social Media 91

Social Media Media Viral Tools 91

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. These are top tier rugby players, many of whom play internationally – they probably know the English equivalent of adversaire (it’s opponent, before you find yourself on Google Translate).

Local 62

Local Leadership Viral Creativity 62

Buzzstream

JULY 10, 2024

With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. Google’s Natural Language Understanding Tool – Used for extracting entities. So on those grounds, what impact?

Digital PR 98

Digital PR SEO Google Travel 98

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 60

Social Media Pitching Media LinkedIn 60

Critical Mention

JULY 18, 2018

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations.

Data 60

Data SEO Engineering Social Media 60

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62