ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Google Trends is an extremely useful tool that shows what people are searching for and highlights search phrases at their peak volume. Consistency is key.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Cision

AUGUST 15, 2017

” Social media is becoming a dictating force in all aspects of marketing and PR. It’s no longer just getting covered in a media outlet — it’s how far can that story be carried with social media. Traditional media is pushing their fans to engage on social media.

Pitching 319

Pitching Television Media Social Media 319

Deirdre Breakenridge

DECEMBER 5, 2014

I wanted a way to have all of the #Castropignano hashtags, from all those different social media sites, to appear on one page. Every week I am going to bring really interesting people who use social media and #hashtags to promote themselves and or their company/brand. And that’s how www.HashAtIt.com was created.

Engineering 413

Engineering Pinterest Social Media Radio 413

Awario

APRIL 27, 2023

We let algos in on our deepest secrets by asking Google about things that trouble us at nights and letting corporations analyze our purchase history. However, the algorithms we spend the most time with are social media algorithms. We are aware that algorithms know more about us than people we share the flat with.

Social Media 139

Social Media Media Google Marketing 139

Communications Conversations

OCTOBER 12, 2022

Companies are struggling with social media marketing. Social teams are stretched thinner than ever before. Social teams are stretched thinner than ever before. The “We need to use social media to drive traffic to our web site even if all the metrics tell us that is not happening” syndrome.

Social Media 153

Social Media Marketing Media Energy 153

Agility PR Solutions

JULY 17, 2024

SEO and social media are both crucial components of any modern digital marketing strategy. Though social media may not be a direct Google ranking factor, the value placed on content and its impact on your brand equity can have a tremendous impact on your site’s ability to rank and attract organic traffic.

SEO 113

SEO Social Media Media Google 113

Deirdre Breakenridge

JULY 23, 2014

You may choose to research through a Google search, finding articles, accessing the website, reviewing other interesting materials and checking out social media profiles, if you can access them. Public Relations First Interview Interviews PR public relations Social media' Interview Mentoring PR 2.0

Interviews 402

Interviews Meeting Exercises Social Media 402

Contently - Strategy

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. You could create a blog post for your website, repurpose that post into an organic video , and then post a backlinked blurb on social media. The post Improve Your Google Ranking with Search Intent & Optimization appeared first on Contently.

Google 142

Google Engineering SEO Writing 142

Cision

NOVEMBER 21, 2016

We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bonding Social Capital. Social networks like Twitter and Google Plus might be either type of network, depending on how you use them.

Social Media 120

Social Media How To Media LinkedIn 120

ImPRessions - Crenshaw Communications

APRIL 8, 2021

Worse, social media companies averaged a score of just 46, below all other business categories. At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. Throw in Twitter for good measure.

Reputation 305

Reputation Privacy Data Advertising 305

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Brand Branding How To 271

Cision

MAY 30, 2017

All companies should at a minimum be using a combination of Google alerts and simple social media listening software. Most mentions of your business in discussion boards and forums will show up in Google, but it may take a while. Even free versions may be enough for small businesses.

Software 328

Software Customer Service Google Small Business 328

Cision

NOVEMBER 16, 2017

Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. Google and other search engines have developed algorithms to more highly rank content which best answers user queries. Include Multimedia And Don’t Forget Social.

SEO 174

SEO Engineering Google Writing 174

Deirdre Breakenridge

MARCH 20, 2017

Like it or not, social media gave us a fantastic gift: The gift of professional development at our fingertips. Now you are at a Google search distance from the future you. Want to learn about social media? Through a simple Google search, you’ll find hundreds of articles on the topic.

Community 244

Community Social Media Measurement Course 244

The Hoyt Organization

APRIL 17, 2024

This is exactly what Google Alerts does. With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. Thinking about adopting Google Alerts as part of your PR strategy? What Is Google Alerts? Google Alerts is a free online service provided by Google.

Google 86

Google Publicity Customer Service Web 86

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

MaccaPR

JULY 8, 2024

Inspired by a number of the sessions at the 2024 Social Media Marketing World conference – the industry’s largest social media marketing conference – I’ve pulled together three key takeaways to increase the impact of your LinkedIn performance across the platform.

LinkedIn 125

LinkedIn Social Media Marketing B2B 125

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. Google is a great resource for magazine covers.

Publicity 331

Publicity Television Local Pitching 331

The Proactive Report

SEPTEMBER 3, 2024

Benefits of Search Box Optimization 33% of Google users who search for specific local service-oriented keywords such as “car accident lawyer dallas”, “acting schools vancouver”, will use one of Google’s autocomplete suggestions to further their search. Knowledge Panels and the A.I.

SEO 246

SEO Engineering Google YouTube 246

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Slack’s long list of integration partners, like Google Drive, Zoom and Outlook, can help nearly any team work smarter. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

The Proactive Report

NOVEMBER 14, 2022

Social Media Audit – Gather Insights and Intelligence. Google has a specific set of content guidelines. This gives the searcher what they were looking for right on page one of Google. This isnot theitme for PR and marketing folk to pull back. In fact, it’s time to do just the opposite. 888 243 3470.

Digital PR 264

Digital PR Marketing Infographics Video 264

Cision

JANUARY 11, 2018

If you have an event or celebrity to promote in a major media market radio may be the way to go. How Successful Journalists Use Social Media. Journalists are increasingly using social media. In fact, 73 percent of journalists reported using social media for their work daily.

Communications 225

Communications Marketing Radio Airlines 225

Deirdre Breakenridge

OCTOBER 30, 2017

This past June, I did a quick Google search for my name and the results were shocking. Take an hour or two and dig through several pages of Google and close accounts that no longer align with your goals. Politics happens on Twitter for better or worse, so Twitter is my primary public-facing social media account.

Brand 229

Brand Branding Pinterest Instagram 229

Cision

FEBRUARY 22, 2017

Share it on social media. Approximately 79% of American consumers interact with brands on social media at least once a day, and nearly a third use social media to browse for new products to purchase. Pro tip: Tag the media outlet or writer (or both!) Maintain a relationship with the reporter.

How To 245

How To Media Report Social Media 245

The Hoyt Organization

MAY 10, 2024

Google has unveiled a major update to its search algorithms and policies. Known as the March 2024 Core Update , this update is more comprehensive than the typical updates Google periodically rolls out. Google is also completely deindexing websites that provide low-quality content and poor user experience.

Google 81

Google Engineering Infographics Policies 81

The Proactive Report

MARCH 27, 2020

In 2019 Pew Research Center reported that more than half of adults get their news on social media. Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery. While they’re online, they’re also going to be checking their social feeds.

Crisis 225

Crisis How To Small Business Social Media 225

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Cision

DECEMBER 19, 2017

The following few facts establish why: The top two online activities are search and email — in other words, as hot and hip as social media is, most people start with search. Search engines drive 300 percent more traffic to sites than social media. 93 percent of all online traffic comes from a search engine.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people are naturally attached to the news 24/7, and there are so many different ways to stay on top – news aggregator apps, mobile alerts, social media, and Google alerts. But we should also be thankful for technology that connects us to breaking news. Hardworking PR team.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

Ronn Torossian

NOVEMBER 23, 2023

Social media platform X, formerly Twitter, now offers programmatic advertising ads through Google. Programmatic advertising is changing the digital marketing landscape. It automates the buying and optimization of digital ads, replacing manual processes. What is programmatic advertising?

Advertising 195

Advertising Advertising Google Twitter 195

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

Cision

DECEMBER 5, 2017

and it holds the top spot on Google ). What does Google mean to you? Aside from being your personal spell checker, Google is basically a how-to for how-to guides. Whatever you’re trying to fix, accomplish or avoid, Google it. In the United States, 81 percent of Americans are on social media.

Infographics 235

Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Google Trends. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

The Proactive Report

DECEMBER 12, 2017

Download the Google Analytics custom PR Dashboard we developed and get started. Design: An awful lot of content today is visual – photography, original images, social media images and infographics. Distilling all this data down into one list, here are my picks: Analytics: This one wins hands-down, no contest.

Analytics 228

Analytics SEO Infographics Software 228

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

JULY 15, 2020

We’re all spending far more time online than we were before, and it’s easy to be lax about digital security, social media activity, and communications with colleagues in virtual meetings. What comes up when you google your brand – or even your own name? But Google rewards fresh, relevant content.

Reputation 221

Reputation How To SEO Guidelines 221