Awario

AUGUST 10, 2021

We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study.

Case Study 157

Case Study Analysis Study Social Media 157

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Google Trends is an extremely useful tool that shows what people are searching for and highlights search phrases at their peak volume. Consistency is key.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Cision

AUGUST 15, 2017

” Social media is becoming a dictating force in all aspects of marketing and PR. It’s no longer just getting covered in a media outlet — it’s how far can that story be carried with social media. Traditional media is pushing their fans to engage on social media.

Pitching 319

Pitching Television Media Social Media 319

Prowly

DECEMBER 10, 2024

Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. In this article, you'll find more information on how to track mentions on Twitter using Google Alerts or with the help of third-party tools made for PR.

Twitter 104

Twitter Software Tools Social Media 104

Remote PR Jobs

OCTOBER 29, 2024

If you’ve worked with social media, you probably started by putting together a game plan. This includes HubSpot , Google, and Coursera certifications. Strategic Thinking: Developing strategies lies at the heart of Communications and PR. First, you’d dive into creating a brand kit and getting to know the target audience.

Publicity 221

Publicity How To Examples Crisis Management 221

Buzzstream

FEBRUARY 17, 2025

Google crawls these to get from one site to another. Nofollow links – Links marked with nofollow, according to Google, get ignored. Syndicated links – Links appearing within syndicated content, which Google views as duplicate content. The standard backlink. Though some disagree.) How to Track Impact?

Digital PR 112

Digital PR Report Google Radio 112

Deirdre Breakenridge

DECEMBER 5, 2014

I wanted a way to have all of the #Castropignano hashtags, from all those different social media sites, to appear on one page. Every week I am going to bring really interesting people who use social media and #hashtags to promote themselves and or their company/brand. And that’s how www.HashAtIt.com was created.

Engineering 413

Engineering Pinterest Social Media Radio 413

Awario

APRIL 27, 2023

We let algos in on our deepest secrets by asking Google about things that trouble us at nights and letting corporations analyze our purchase history. However, the algorithms we spend the most time with are social media algorithms. We are aware that algorithms know more about us than people we share the flat with.

Social Media 139

Social Media Media Google Corporate 139

Communications Conversations

OCTOBER 12, 2022

Companies are struggling with social media marketing. Social teams are stretched thinner than ever before. Social teams are stretched thinner than ever before. The “We need to use social media to drive traffic to our web site even if all the metrics tell us that is not happening” syndrome.

Social Media 153

Social Media Marketing Media Energy 153

5W PR

MARCH 25, 2025

The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members. Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members.

Strategy 78

Strategy Marketing Local SEO 78

Deirdre Breakenridge

JULY 23, 2014

You may choose to research through a Google search, finding articles, accessing the website, reviewing other interesting materials and checking out social media profiles, if you can access them. Public Relations First Interview Interviews PR public relations Social media' Interview Mentoring PR 2.0

Interviews 402

Interviews Meeting Exercises Social Media 402

Agility PR Solutions

JULY 17, 2024

SEO and social media are both crucial components of any modern digital marketing strategy. Though social media may not be a direct Google ranking factor, the value placed on content and its impact on your brand equity can have a tremendous impact on your site’s ability to rank and attract organic traffic.

SEO 110

SEO Social Media Media Google 110

Contently - Strategy

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. You could create a blog post for your website, repurpose that post into an organic video , and then post a backlinked blurb on social media. The post Improve Your Google Ranking with Search Intent & Optimization appeared first on Contently.

Google 140

Google Engineering SEO Writing 140

Prowly

FEBRUARY 13, 2025

START MEASURING THE RIGHT METRICS Simple and smart ways to measure brand awareness Track manually If you want to start tracking manually before trying dedicated tools, heres how: You can begin with following brand mentions on social media platforms. You can use Google Analytics or social media listening tools for this.

Measurement 104

Measurement Tools Brand Branding 104

ImPRessions - Crenshaw Communications

APRIL 8, 2021

Worse, social media companies averaged a score of just 46, below all other business categories. At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. Throw in Twitter for good measure.

Reputation 305

Reputation Privacy Data Advertising 305

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Brand Branding How To 271

5W PR

FEBRUARY 14, 2025

Assign specific roles: Primary spokesperson Information gatherer Social media monitor Customer service lead Operations coordinator Run quarterly mini-drills lasting 30 minutes to practice crisis scenarios. Managing Social Media During a Crisis Social media requires special attention during crises.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Cision

MAY 30, 2017

All companies should at a minimum be using a combination of Google alerts and simple social media listening software. Most mentions of your business in discussion boards and forums will show up in Google, but it may take a while. Even free versions may be enough for small businesses.

Software 328

Software Customer Service Google Small Business 328

5W PR

MARCH 29, 2025

Their PR teams amplified these experiences through strategic social media coverage, resulting in a 23% increase in restaurant bookings within three months of launch. These events create natural content opportunities across traditional and social media while reinforcing the property’s position in luxury gaming.

78

78

Prowly

FEBRUARY 20, 2025

Roughly about 86% of the entire global population uses social media. Which means not only should you have a social media account on your target audience's preferred network. This includes social media, websites, online review platforms, SEO performance, and more.

SEO 104

SEO Analytics Tools Google 104

Cision

NOVEMBER 16, 2017

Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. Google and other search engines have developed algorithms to more highly rank content which best answers user queries. Include Multimedia And Don’t Forget Social.

SEO 174

SEO Engineering Google Writing 174

The Hoyt Organization

APRIL 17, 2024

This is exactly what Google Alerts does. With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. Thinking about adopting Google Alerts as part of your PR strategy? What Is Google Alerts? Google Alerts is a free online service provided by Google.

Google 87

Google Publicity Customer Service Web 87

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

MaccaPR

JULY 8, 2024

Inspired by a number of the sessions at the 2024 Social Media Marketing World conference – the industry’s largest social media marketing conference – I’ve pulled together three key takeaways to increase the impact of your LinkedIn performance across the platform.

LinkedIn 125

LinkedIn Social Media Marketing B2B 125

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. Google is a great resource for magazine covers.

Publicity 331

Publicity Television Local Pitching 331

The Proactive Report

SEPTEMBER 3, 2024

Benefits of Search Box Optimization 33% of Google users who search for specific local service-oriented keywords such as “car accident lawyer dallas”, “acting schools vancouver”, will use one of Google’s autocomplete suggestions to further their search. Knowledge Panels and the A.I.

SEO 246

SEO Engineering Google YouTube 246

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Slack’s long list of integration partners, like Google Drive, Zoom and Outlook, can help nearly any team work smarter. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

5W PR

JANUARY 27, 2025

Modern measurement goes far beyond simple press clip counting, allowing teams to track everything from social media engagement to lead generation. Digital and Social Media Metrics Social media engagement metrics provide immediate feedback on content performance and audience reception.

Measurement 78

Measurement Tools Analysis Analytics 78

The Proactive Report

NOVEMBER 14, 2022

Social Media Audit – Gather Insights and Intelligence. Google has a specific set of content guidelines. This gives the searcher what they were looking for right on page one of Google. This isnot theitme for PR and marketing folk to pull back. In fact, it’s time to do just the opposite. 888 243 3470.

Digital PR 264

Digital PR Marketing Infographics Video 264

The Hoyt Organization

MAY 10, 2024

Google has unveiled a major update to its search algorithms and policies. Known as the March 2024 Core Update , this update is more comprehensive than the typical updates Google periodically rolls out. Google is also completely deindexing websites that provide low-quality content and poor user experience.

Google 82

Google Engineering Infographics Policies 82

The Proactive Report

MARCH 27, 2020

In 2019 Pew Research Center reported that more than half of adults get their news on social media. Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery. While they’re online, they’re also going to be checking their social feeds.

Crisis 225

Crisis How To Small Business Social Media 225

5W PR

FEBRUARY 9, 2025

Google Alerts lets you monitor mentions of your brand, competitors, and industry keywords at no cost. Social media platforms serve as powerful PR channels when used strategically. LinkedIn’s publishing platform gives founders a free outlet for thought leadership content that can catch media attention.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

DECEMBER 30, 2024

The Rise of UGC in Travel Marketing UGC is any form of content created by users, such as photos, videos, reviews, or social media posts. Make it simple for users to share their experiences on social media by providing easy-to-use sharing buttons on the business website and mobile app.

Travel 78

Travel Marketing Privacy Community 78

5W PR

FEBRUARY 6, 2025

The rise of sophisticated analytics tools has created new opportunities to understand audience behavior, measure media impact, and prove ROI. Understanding Your Audience Through Analytics Google Analytics remains the foundation for understanding website visitor behavior and campaign attribution.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

Cision

DECEMBER 19, 2017

The following few facts establish why: The top two online activities are search and email — in other words, as hot and hip as social media is, most people start with search. Search engines drive 300 percent more traffic to sites than social media. 93 percent of all online traffic comes from a search engine.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people are naturally attached to the news 24/7, and there are so many different ways to stay on top – news aggregator apps, mobile alerts, social media, and Google alerts. But we should also be thankful for technology that connects us to breaking news. Hardworking PR team.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up. Self-serving?

Brand 284

Brand Branding Small Business Retail 284