Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. The Ugly Side of Social Media Sharing.

Social Media 111

Social Media Reddit Media Facebook 111

Waxing UnLyrical

APRIL 23, 2013

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. Using social media to lie is unfortunately easy. This format makes it inevitable that we will not always get the big picture purely from social media. Quit using social media?

Social Media 108

Social Media Media Facebook Viral 108

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

APRIL 20, 2018

Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company. And movie buff.

Social Media 114

Social Media Media Education Analytics 114

Cision

AUGUST 1, 2016

Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. ” This is where tools like Google’s Keyword Planner and other tools may help to find the most popular phrases that people are searching for or looking for. Take your fans someplace else.

Social Media 84

Social Media Media Customer Service Measurement 84

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

Cision

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. It’s only getting worse. Industry Influencers.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Cision

DECEMBER 5, 2017

and it holds the top spot on Google ). What does Google mean to you? Aside from being your personal spell checker, Google is basically a how-to for how-to guides. Whatever you’re trying to fix, accomplish or avoid, Google it. In the United States, 81 percent of Americans are on social media.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JUNE 2, 2017

Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Miscellaneous social networks.

How To 198

How To Real Estate Web Case Study 198

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. With that in mind, here are my top five tips to help you avoid some common social media errors. How NOT to Run Your Social Media.

Social Media 91

Social Media Media Viral Tools 91

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? Social media is a powerful communications tool that presents many wonderful opportunities. Hashtag campaigns are risky business, which is why I recently wrote a post on how to launch a successful hashtag campaign.

Case Study 232

Case Study Crisis Twitter Viral 232

PR for Anyone

AUGUST 17, 2021

We used to suggest just looking at Google and Twitter but now I’m throwing TikTok into that mix. I want you to look at TikTok because that is one of the fastest growing social media platforms. I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views.

Trends 246

Trends Television Exercises Pitching 246

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” Twitter Google+ LinkedIn What Compels People to Share Your Content?

Viral 106

Viral Advertising Advertising Facebook 106

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Waxing UnLyrical

JULY 25, 2011

[Ed: I know we've had a LOT of posts on Google+ here recently. The first reaction to all the talk around Google+ and it’s Facebook-killing armor was, “Oh God, not another one.&#. Google+ cuts out the noise by adopting the “follow/unfollow&# conundrum, very similar to Twitter. One more time. Ubiquity.

Google 84

Google Enterprise Facebook Viral 84

Polaris

NOVEMBER 29, 2014

Engagement (comments and social shares on their blog). Engagement in social media channels, not just the number of “likes” or “followers” • Posting frequency. The latter shows how much Google likes them. Take time to avoid a viral disaster. Inbound links. • Moz Rank or PageRank.

Policies 181

Policies Marketing Viral Pitching 181

Melissa Agnes

SEPTEMBER 4, 2014

The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. Therefore, with the state of the internet and social media, you cannot afford to ignore negative or possibly fake harmful reviews.

How To 238

How To Wikipedia Viral Course 238

Melissa Agnes

MAY 15, 2014

With today’s Internet and social media landscape, defamation cases are on the rise. And here’s why… In March, a New York business came under fire after a demand letter sent to an online reviewer went viral. In fact, four of the top six results when this business is now searched on Google relate to this story.

Reputation 173

Reputation Viral Small Business Tools 173

PRSay

MARCH 11, 2019

The Google employee walkout over sexual harassment, for instance, was a key example of how these interests align; it highlighted a workplace culture issue and a company politics one, too. . “Younger customers, in particular, are pushing brands to engage politically and socially on real issues, in ways that are often polarizing.”.

Trends 151

Trends Communications Employee Enterprise 151

Prowly

FEBRUARY 26, 2025

Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Brand metrics Social mentions - see how many times your brand is talked about on social media platforms, discussion forums and so on. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Business Wire

MARCH 20, 2018

What is Millennial Media anyway? When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. Social media is a way the panelists stay tuned into what’s trending with today’s readers.

Reddit 160

Reddit Media Analytics Trends 160

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. duolingo every time you open Google Translate, I lose a feather.

Video 148

Video Branding Brand Instagram 148

Cision

JULY 28, 2015

For PR firms, social media monitoring has become an essential part of a successful agency’s offering. But without the right tools, it’s impossible to scale media monitoring services as the business grows. Natalie spent three hours each day monitoring social media for clients. “I

Media 120

Media Viral Newspapers Digital PR 120

Waxing UnLyrical

JULY 30, 2014

The term seems to be applied as an umbrella for a range of Internet skills and tools, from social media engagement, to measuring site traffic, to content site partnerships. The great promise of social media has been to give consumers more power through connection to their favorite organizations.

Viral 104

Viral Community Nonprofit Social Media 104

Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Will a blog post go viral? You can have that, and you only need Google Analytics(tm) and an alarm clock to do it. Open up Google Analytics. Implementation. Remember this!

Analytics 60

Analytics Google How To System 60

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

NewsWhip

JUNE 1, 2023

The most engaged article to surface about AI this year was about Dr. Geoffrey Hinton, also referred to as the ‘Godfather of AI”, leaving his job at Google in order to speak freely on the risks of AI. Most recently this discussion was taken up by Ice Cube, who said that AI music was “demonic” after being asked about it on a podcast.

Technology 147

Technology Film Viral Ethics 147

ReimaginePR

SEPTEMBER 26, 2016

Forget trying to appease the search bots on Google et al. At the end of the day, Google, Bing, Facebook– you name it– are focused on creating an excellent user experience for their customers. While content marketing often works independently of search engines and social media, that’s not to say their paths never cross.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Google Yourself!

Reputation 118

Reputation Google Crisis Management Engineering 118

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. For desk workers, it’s easy to keep scheduled calls and meetings and worthwhile to connect on Slack or Google hangouts where colleagues normally collaborate for work. Out of sight can’t mean out of mind. Stick to the facts. Keep your routines.

Employee 156

Employee Leadership Viral Small Business 156

Sword and the Script

SEPTEMBER 30, 2014

Today a kid in a garage can start a company, that goes viral and can touch a billion people,” as one technologist put it eloquently recently. The social network shed obscurity, scrambled to adjust to sudden growth – to the tune of a reported 45,000 requests to join an hour – and experienced a PR backlash in the span of just a few days.

Viral 123

Viral Technology Google Pitching 123

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral.

B2B 100

B2B Facebook Community How To 100

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. So which one garnered more interest according to Google trends? Rise of the social photobooth and video jukebox. It’s a landslide: Community creates results.

Mobile 105

Mobile Community System Social Media 105

Sword and the Script

MARCH 15, 2022

The product does everything you’d expect from a media monitoring tool. It provides monitoring for print news, online news, broadcasts, podcasts and social media. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums.

Tools 165

Tools Media Software Analysis 165