Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 189

Writing Communications Marketing B2B 189

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Cision

JUNE 30, 2015

As the hottest social media network du jour changes, so do the tips and tricks we use to master this awesome marketing tool. This list will help you get more out of your social media marketing efforts. The more you use social media, the more you think in keyword terms. Use a Period Before Your Tweet.

Social Media 120

Social Media Media LinkedIn Small Business 120

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

OCTOBER 13, 2015

Social media listening brings myriad opportunities to your brand – from generating leads and extending your reach to connecting with your audience and improving brand reputation. In fact, 89 percent of marketers find social media listening effective, but only 37 percent are practicing it. Competitors.

Social Media 120

Social Media Media Employee Reputation 120

Cision

JANUARY 11, 2018

If you have an event or celebrity to promote in a major media market radio may be the way to go. How Successful Journalists Use Social Media. Journalists are increasingly using social media. In fact, 73 percent of journalists reported using social media for their work daily.

Communications 225

Communications Marketing Radio Airlines 225

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Cision

FEBRUARY 22, 2017

Share it on social media. Approximately 79% of American consumers interact with brands on social media at least once a day, and nearly a third use social media to browse for new products to purchase. Pro tip: Tag the media outlet or writer (or both!) Maintain a relationship with the reporter.

How To 245

How To Media Report Social Media 245

PRSay

MAY 4, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Get seen on Google. Google’s search results display only the first 63 characters of your headline. So write headlines for humans; optimize them for Google.

Mobile 137

Mobile Real Estate Web Google 137

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. This means guest posting, connecting with influencers on social media, email outreach etc.

SEO 229

SEO Social Media Tools Google 229

Cision

DECEMBER 7, 2017

Follow them on social media. Prudent media pitching includes staying up to date on trends within the industry. One easy way to accomplish this step is by setting up Google Alerts for relevant keywords, ensuring more accurate and relevant pitches. Write a Captivating Subject Line. Instead, dig deeper.

Pitching 298

Pitching Software Construction Writing 298

The Proactive Report

MARCH 27, 2020

In 2019 Pew Research Center reported that more than half of adults get their news on social media. Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery. Figure out a social media content strategy. They will be will be watching.

Crisis 225

Crisis How To Small Business Social Media 225

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Instead, use the roundup as an opportunity to summarize each media mention and link to it.

Strategy 276

Strategy How To Media Infographics 276

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. and it holds the top spot on Google ). Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads. What does Google mean to you? Ah, video. How-To-Guides.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Hoyt Organization

MAY 10, 2024

Google has unveiled a major update to its search algorithms and policies. Known as the March 2024 Core Update , this update is more comprehensive than the typical updates Google periodically rolls out. Google is also completely deindexing websites that provide low-quality content and poor user experience.

Google 81

Google Engineering Infographics Policies 81

Remote PR Jobs

OCTOBER 29, 2024

If you’ve worked with social media, you probably started by putting together a game plan. This includes HubSpot , Google, and Coursera certifications. Strategic Thinking: Developing strategies lies at the heart of Communications and PR. First, you’d dive into creating a brand kit and getting to know the target audience.

Publicity 261

Publicity How To Examples Crisis Management 261

Cision

JULY 12, 2017

For example, check out all the information Google is able to pull up about IBM. Google knows who the company’s top executives are, what their contact numbers and social channels are, as well as where its main office is thanks to the schema markup it can read.

Branding 236

Branding Brand Engineering Web 236

Onclusive

JUNE 21, 2017

Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. “It For social amplification, go to your community.

Storytelling 329

Storytelling SEO Community Insurance 329

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. Naturally, anyone writing content for your owned media needs researched keywords to ensure that the content appears in the right search results.

Branding 208

Branding Brand How To SEO 208

Cision

DECEMBER 7, 2015

After all, Obama is synonymous with social media savvy – and Quora is not a social platform that has been embraced by the masses. Similarly, I read an article in the Wall Street Journal about Lindsay Graham’s use of the app Sidewire , a politics-only social media platform described as “ Twitter for politics.”

Social Media 120

Social Media Reddit Media Twitter 120

Melissa Agnes

SEPTEMBER 4, 2020

Have you put strategic thought into what people find when they google your name? Google you. Auditing and optimizing your social media presence. Auditing and optimizing your social media presence. Social media provides a powerful platform to help you own and share your story, your narrative.

Branding 234

Branding Brand Reputation Crisis 234

The Proactive Report

JUNE 26, 2017

One of the places you need visibility is in the search engines – Google in particular. Google’s purpose is to deliver the best possible content to people who type in a search query. The good news is there are some fundamental elements to search viability and Google has been kind enough to make them public.

Google 149

Google Guidelines SEO Digital PR 149

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. Utilize keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find high-ranking keywords with moderate competition. Write for your audience, not just for search engines.

Engineering 100

Engineering Writing Mobile SEO 100

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. What are people saying about your brand when discussing CRM systems on social media?

Trends 182

Trends Marketing Wikipedia Reddit 182

Business Wire

MARCH 20, 2018

What is Millennial Media anyway? When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. If we don’t want to write it, no one’s going to want to read it,” Loudenback said. You can see the discussion on Twitter via #BWChat.

Reddit 160

Reddit Media Analytics Trends 160

ImPRessions - Crenshaw Communications

MARCH 14, 2019

And how do you write an effective press release? What’s news that will get someone to write about the story?). How to write a press release. More broadly, here are best practices that I keep in mind when writing a release: Lead with your news — Your headline and subhead are critical. So the press release is here to stay.

SEO 204

SEO Writing Advertising Advertising 204

The Proactive Report

JANUARY 2, 2017

This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Facebook and Google were so alarmed by this flood of fake news that they announced they will be cracking down on fake news stories.

Government 214

Government Digital PR Report LinkedIn 214

The Proactive Report

OCTOBER 22, 2017

The quality of writing and visuals is very subjective. But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. To attract an audience and earn good rankings in Google you must stand out in the midst of all that noise. So how do you know if your efforts are working?

Measurement 154

Measurement How To Guidelines Analytics 154

Cision

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. It’s only getting worse. Industry Influencers.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

PRSay

APRIL 19, 2021

There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts. Without it, you have nothing to share on social media, nothing to amplify with paid and nothing to gain credibility for with earned. Start off by choosing a keyword.

Media 199

Media Newspapers Google Energy 199

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Prominent brand mentions that don’t contain links can also drive higher search placement because Google sees them as implied links. Key media, industry colleagues, experts, and prospective customers are all target attendees. If you write it, leads will come. But it’s not just about links anymore.

SEO 125

SEO Case Study Conference Retail 125

Business Wire

JUNE 28, 2017

We hop from one site to an app, and from one social media platform to the next. Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. The media covers stories they deem newsworthy so offer them a story that mirrors their usual content.

Mobile 153

Mobile SEO Web Training 153

Cision

JULY 13, 2017

Many times I have to Google the brand and try to find them when no links are in the pitch. I think many agencies and brands forget what gets put into a post from time, gas and even our fees we pay for social media schedulers/online services that help organize your ads. And, please send links to the brand’s page.

Pitching 233

Pitching How To Real Estate Twitter 233

Cision

MAY 26, 2016

Often this means sitting down and writing, designing, or recording. The key players here are going to be Google Analytics and a third-party social media monitoring tool. With social media monitoring, you’ll be able to see on a granular level how your content’s performing. and so much more.

Analytics 200

Analytics Energy Google Data 200

Melissa Agnes

AUGUST 14, 2014

There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied. However, if Google were permitted to be used in this research, it would be important to authenticate the validity of the articles, facts and publications used.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

The Proactive Report

MARCH 14, 2017

Write down your goal/s for your PR activities – make sure they are SMART goals : Specific : They need to be well-defined and clear. Learn to use Google Analytics and the analytics available on social media platforms. Establish the overall goal of the organization or business. Follow me on Twitter.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

Deirdre Breakenridge

MARCH 7, 2016

We shared our thoughts on a number of important topics, from preparing for your career and interviewing to working with HR recruiters and making yourself stand out online and through social media (the right way). When interviewing, a Google search uncovers everything on a candidate. Hands-on social media experience.

Communications 120

Communications Interviews Social Media LinkedIn 120