Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. It’ll be interesting to see if the value proposition remains when Google and Microsoft embed gAI into their word-processing software.

Survey 147

Survey Software B2B Pitching 147

Cision

NOVEMBER 30, 2017

Creating a content contributor guide ensures that the assets you receive — no matter if they’re a one-time blog post, a series of videos or even a research paper — are consistent and follow the tone and style that you use on your blog. Want to write for Cision®? Headline writing tips. Google Doc? Interviews. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. These include videos, webinars, podcasts, articles, and social media posts. What is thought leadership? Many of them offer COVID-19 vaccinations.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Burrelles Fresh Ideas

JANUARY 2, 2024

This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. The Role of Video Content in SEO Today, 92.3% of internet users worldwide watch videos each week. The surge in video content consumption cannot be ignored in the context of SEO.

SEO 85

SEO Mobile Engineering Ethics 85

Onclusive

JUNE 21, 2017

We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” Every PR professional has the ability to record videos, stream live events, and create ad campaigns to promote content. Data and technology don’t have to be scary.

Storytelling 329

Storytelling SEO Community Insurance 329

PR in High Definition

MAY 26, 2020

Yep, you got it, it’s video conference call bingo! And it’s not only work video conference calls we’re on, you may also have family catchups or quizzes with friends. Google has just launched Google Meet; it’s free and currently has no time limit, you just need a Google account to access. Ofcom says yes!

Google 62

Google Privacy Conference Facebook 62

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Video is the name of the game. SEO goes mobile.

Trends 108

Trends Marketing Mobile YouTube 108

PR 20/20

JULY 12, 2022

Use your industry expertise to write easy-to-understand blog posts that tie into your product line, technology, or customers. Focus on writing content that speaks to your prospective customers’ questions, wants, desires, and needs to build trust upfront. Create Blog Content.

Company 85

Company Marketing Small Business Google 85

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Guest blogging is when you write a unique article to be published on an external website. So, you can do a Google search for something like industry + “blog,” articles,” or “resources.” I’ll be blunt: they are never good.

Blogging 62

Blogging Google SEO Writing 62

Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. Utilize the latest storytelling tools, such as interactive photos and videos.

Mobile 152

Mobile SEO Web Training 152

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More strategic questions arise due to changes in technology.

Communications 121

Communications Crisis International Internal 121

PR in High Definition

MAY 26, 2020

Yep, you got it, it’s video conference call bingo! And it’s not only work video conference calls we’re on, you may also have family catchups or quizzes with friends. Google has just launched Google Meet; it’s free and currently has no time limit, you just need a Google account to access. Ofcom says yes!

Google 48

Google Privacy Conference Facebook 48

Landis PR

MAY 1, 2023

Thousands of apps, tools, and websites have utilized ChatGPT’s technology for specific use cases and industries. While Auto-GPT may soon auto-generate prompts, it’s still helpful to know how to phrase your writing assignment or research project for the best outcome. Once you have the draft release, PressPal.ai

Tools 52

Tools Marketing Writing Resources 52

Sword and the Script

AUGUST 14, 2018

6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”. 7) Press releases, oh, press releases.

Survey 103

Survey Report Media B2B 103

Prohibition

FEBRUARY 2, 2024

Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. The campaign was inspired by research from Google DeepMind research that showed even AI performs better when it’s given a break.

Marketing 62

Marketing Film Creativity B2C 62

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Recode features independent tech news, reviews and analysis from the most informed and respected journalists in technology and media. Ars Technica.

Blogging 136

Blogging B2B Technology Pitching 136

Stephen Waddington

MAY 2, 2020

It turns out that video conference fatigue is a thing. We’ve all had a rapid onboarding on FaceTime, Facebook Messenger, Google Hangout, Teams and Zoom during lockdown. There’s the technology issue. Audio and video is broken up into packets and transmitted across the internet. I’m writing on my blog more than ever.

Transportation 84

Transportation Government Community Facebook 84

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. As I write this piece, it’s currently trading at about $6.50 It says it reach 50 customers in 2020 and named a few including The Daily Mail , marketing-holdings company W2O, Google and Textron.

Pitching 151

Pitching YouTube Community Company 151

Critical Mention

DECEMBER 10, 2021

Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. The Critical Mention Help Center allows users to browse through help articles and video tutorials.

Radio 116

Radio Instagram Analytics Mobile 116

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2016

Technology – from marketing automation to Virtual Reality – has done much to change the paradigm. It’s still essential to have strong writing skills and think like a reporter, but there’s a full complement of skills that help PR whizzes succeed to their fullest potential. Smart diplomacy.

Creativity 120

Creativity Course Meeting Technology 120

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. The company sells services and was using proprietary technology to assist in the delivery of those services. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Deirdre Breakenridge

AUGUST 27, 2018

Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. A former newspaper journalist, Michael has won national and regional awards for news release and feature writing. PRStudChat. What are the characteristics of a good media pitch? PRStudChat.

Community 157

Community Pitching Media Newspapers 157

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence.

Media 104

Media SEO Analytics Analysis 104

Stephen Waddington

JUNE 23, 2019

More than half of the impressions generated on Twitter include an image or video. Short form video has doubled in 12 months to more than 1.5 63% of US adults actively try and limit usage leading Apple, Google, Facebook and YouTube to launch time tracking features. #8 Technology is also enabling a remote workforce.

Report 81

Report YouTube Privacy Web 81

Mark My Words

JANUARY 14, 2021

Archewell is also supporting the Center for Critical Internet Inquiry at the University of California in Los Angeles, which aims to champion racial and economic justice in the technology world. in a video for Save the Children UK.

Technology 60

Technology Community Crisis Fashion 60

Cision

MAY 11, 2015

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. ” – Lukas Bergstrom, Product Manager, Google Tag Manager. Google Tag Manager explained.

Measurement 120

Measurement Tools Analytics Google 120

OnePitch

SEPTEMBER 20, 2022

So my beat is essentially the intersection of climate and technology. The first is climate tech and the technologies that will be needed to mitigate climate change. So kind of parsing these climate plans that Google and Amazon and Apple puts out. You’ll be writing about something, and you’ll remember, “Oh, God.

Agriculture 75

Agriculture Pitching Interviews Technology 75

PR in High Definition

AUGUST 24, 2020

There are many tools and project management technologies that enable this transparency – like Basecamp, Trello, even Google docs. And this knowledge comes from multiple sources – internally and externally – through videos, articles, other people’s expertise, online courses, books, events, podcasts…the list goes on.

Guidelines 102

Guidelines LinkedIn Course Examples 102

Deirdre Breakenridge

MARCH 7, 2016

When interviewing, a Google search uncovers everything on a candidate. With respect to the skills necessary for a career in communications, it is important to have the following: Good writing skills. Strong knowledge of research practices and measurement (especially as they relate to social technologies).

Communications 120

Communications Interviews Social Media LinkedIn 120

Sword and the Script

JULY 14, 2020

Educating executives An executive once asked me why a competitor was “ranking” higher in Google. Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. The survey surfaced more than 20 metrics or methods respondents are tracking as a source of ideas.

Survey 137

Survey Measurement System Education 137

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

In fact, by the end of this year Facebook and Alphabet (Google’s parent) will account for half of all ad revenue worldwide, and more than 60% in the U.S. As it has grown in size and influence, Facebook stubbornly maintained that it’s a technology company, not a media business.

Facebook 157

Facebook Reputation Mobile Privacy 157

Mark My Words

JULY 29, 2016

Someone, somewhere was still buying them a decade after the technology’s death had been pronounced. In our headlong rush to embrace the new we’re too quick to write off the capacity of the predecessors to cling on. For brands in crisis or disrupted technology the future is always all or nothing. Take Jeremy Corbyn.

Privacy 60

Privacy Ethics Technology Leadership 60

Sword and the Script

JUNE 23, 2020

In my area of expertise – marketing and PR for B2B technology companies – strategic communications programs take time to show value. Broadly speaking, advertising technology tools inform advertisers of clicks on digital ads within or around an article (or video). In other words, what is it you want to achieve?

Measurement 92

Measurement Communications Survey B2B 92