Remove Google Remove Viral Remove Writing
article thumbnail

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 259
article thumbnail

Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

Their efforts have propelled merely popular stories into through-the-roof viral successes. Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation. Project Fortune Teller: Data Predict Viral Success.

Viral 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How a Digital PR Campaign About Fast Food Went Viral

Buzzstream

This, to me, is the definition of viral. So, in this conversation, Chris outlined the step-by-step process for getting this data-driven digital PR content to go viral. For instance, Chriss team compared newly launched value meals after their fast food inflation study went viral. Dont fear failure Not every campaign will hit.

Viral 62
article thumbnail

Why Social Shares Are Key to Pitching Media

Cision

When I write about something related to visibility, free publicity, or social media, it’s because I’ve done it. Check out Google Trends and see what people are talking about online. If you have expertise on a hot topic, pitch that story to the media and mention how it is trending on Google.

Pitching 319
article thumbnail

11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You gain a good understanding of what stories and campaigns resonate well with your audiences and which don’t – meaning you can learn and improve your future strategy.

Strategy 370
article thumbnail

3 Trends for Business Culture and Communications in 2019

PRSay

“The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. The Google employee walkout over sexual harassment, for instance, was a key example of how these interests align; it highlighted a workplace culture issue and a company politics one, too.

Trends 151
article thumbnail

What Compels People to Share Your Content?

Waxing UnLyrical

Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.”

Viral 106