PRSay

JANUARY 5, 2023

Want more proven-in-the-lab techniques for achieving your writing resolutions this year? You’ll learn to write messages that reach more readers and get the word out. But if you’ve resolved to become a better writer this year, here’s help — six of my favorite 2023 writing resolutions to make today: Make it a metaphor.

Writing 194

Writing Training Interviews Google 194

Remote PR Jobs

NOVEMBER 8, 2024

First, we focused on writing a resume , and then the cover letter. Check the job description to identify the tools the company values—common examples include SEMrush, Google Analytics, and HubSpot. In our past articles, we reviewed the first two steps of the job application process. Next on the agenda is acing the interview.

Interviews 226

Interviews Communications Tools Examples 226

Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Google offers free courses on analytics and AI.

Google 156

Google Course Survey YouTube 156

Prowly

FEBRUARY 20, 2025

Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow. Tools : Google Analytics for website traffic. GET A FREE TRIAL OF PROWLY TODAY The post How to Write a Communication Plan: Step-by-Step Guide for 2025 appeared first on Prowly. Media mentions and sentiment analysis.

Writing 104

Writing Communications How To Internal 104

Remote PR Jobs

OCTOBER 29, 2024

This includes HubSpot , Google, and Coursera certifications. Examples of Public Relations and Communications Cover Letters When diving deeper into the writing process, looking at examples can help understand the tone and format of a professional cover letter.

Publicity 221

Publicity How To Examples Crisis Management 221

Contently - Strategy

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Writing for intent parallels writing for SEO.

Google 140

Google Engineering SEO Writing 140

Sword and the Script

FEBRUARY 11, 2025

The same way Google replaced the news, LLMs seem to be doing that to search. Relative to the average quality across the internet, the writing is probably better. Since search is an explicit expression of need just like a question Google loved his content. However, it also offers an end around Googles system of search rankings.

Pitching 129

Pitching Communications SEO Google 129

Cision

NOVEMBER 16, 2017

Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline.

SEO 174

SEO Engineering Google Writing 174

Remote PR Jobs

JULY 21, 2022

Like any job, snagging a good content writing gig requires dedication, practice, and wherewithal. There are seemingly endless content writing opportunities available online, but it is tricky to know where to start. Writing Style. It is crucial to fit your writing style to the task at hand. So, you love to write.

Writing 130

Writing How To Energy SEO 130

PR for Anyone

MARCH 24, 2020

Did you invent a new product, write a book, or win an award? Google is a great resource for magazine covers. Remember that Google is a question search engine. Ask Google, “Who writes about [your topic] at [name of publication]?” Make your business newsworthy. New” is the key word. Right” is the important word.

Publicity 331

Publicity Television Local Pitching 331

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” That’s an AI application.

Writing 211

Writing Communications Marketing B2B 211

Prowly

JANUARY 14, 2025

If youre struggling with crafting compelling emails, write them using the new dynamic AI prompts for: expert comment suggestions, interview opportunities, or sharing survey or research results. Expanding your media lists Writing an email or a press release? Get automatic contact recommendations based on what you write!

Pitching 104

Pitching Data Analytics Writing 104

Cision

MAY 2, 2017

Did you invent a revolutionary product, write a book, or win an award? Remember that Google is a question search engine. Ask Google, “who writes about [your topic] at [name of publication].” Make your business newsworthy. New” is the key word here. Those are all topics that interest local media.

Social Media 167

Social Media Media Local Pitching 167

Cision

NOVEMBER 15, 2017

Google has made a lot of changes , especially in the last year. But with strong writing and a great optimization plan, your content can gain the authority it needs to be discovered by the right audiences. It’s no longer about competing in just your industry or niche.

Infographics 0

Infographics SEO How To Training 0

Buzzstream

FEBRUARY 17, 2025

Google crawls these to get from one site to another. Nofollow links – Links marked with nofollow, according to Google, get ignored. Syndicated links – Links appearing within syndicated content, which Google views as duplicate content. The standard backlink. Though some disagree.) How to Track Impact?

Digital PR 112

Digital PR Report Google Radio 112

PR for Anyone

MAY 25, 2020

You know how to write a great hook, which is your subject line. Google is a great resource to find magazine covers. Remember, Google is a question search engine. Ask Google a question and you will likely get great answers. You want to create great hooks. You want to find the right journalist. Guess what?

Publicity 264

Publicity Google Engineering System 264

The Hoyt Organization

MAY 10, 2024

Google has unveiled a major update to its search algorithms and policies. Known as the March 2024 Core Update , this update is more comprehensive than the typical updates Google periodically rolls out. Google is also completely deindexing websites that provide low-quality content and poor user experience.

Google 82

Google Engineering Infographics Policies 82

Cision

AUGUST 15, 2017

When I write about something related to visibility, free publicity, or social media, it’s because I’ve done it. Check out Google Trends and see what people are talking about online. If you have expertise on a hot topic, pitch that story to the media and mention how it is trending on Google.

Pitching 319

Pitching Television Media Social Media 319

Prowly

OCTOBER 31, 2024

Sure, you could google "the Guardian contact information" and just spray and pray, hoping to reach the right person. Since we already know that we want to email Guardian contacts, that's what we write in the media outlet box. Looking to contact the Guardian journalist team to pitch them an exciting story about you or your client?

How To 104

How To Travel Writing Report 104

ImPRessions - Crenshaw Communications

MAY 5, 2022

Asking a colleague to review an email before I send it or to make sure I’m on the right track when writing a pitch is a huge help. Using Google Drive is a huge help in staying organized because there is no need to dig through documents. Yes, I was the type of person to write notes in class rather than using a laptop.

How To 301

How To Writing Tools Energy 301

Flack's Revenge

MARCH 9, 2021

Google PageRank is an example of the former. Think Google or Xerox. In my first installment, I mentioned companies that parlayed core technologies into market leadership – like Cisco, with routing tech, Google, with Page Rank, and others. But you will not always have the chance to use a long form description. Challenges.

Case Study 266

Case Study Marketing Software Technology 266

Cision

DECEMBER 7, 2017

One easy way to accomplish this step is by setting up Google Alerts for relevant keywords, ensuring more accurate and relevant pitches. Write a Captivating Subject Line. How will the coverage benefit the journalist who’s writing about the pitched content? Monitor Related Trends.

Pitching 298

Pitching Software Construction Writing 298

Flack's Revenge

APRIL 16, 2020

Folks, I know I haven’t been writing here as much, Sorry for the interruption. But it is better, if possible to look and sound as if Zoom meetings (or Google Hangouts, or FaceTime) are second nature. These are unusual times. But the show must go on, right? So pardon the DIY production, the dirty socks on the floor.

Infographics 315

Infographics Enterprise Pitching Meeting 315

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet.

Exercises 198

Exercises Google Writing Blogging 198

PRSay

FEBRUARY 6, 2024

Would you like to learn more tips for writing better stories and otherwise drawing readers in and moving them to act? If so, then please join PRSA and Ann Wylie at one of their 2024 writing classes You’ll learn to tell better stories, write better headlines — even write better, easier and faster.

Writing 196

Writing Insurance Insurance Construction 196

Cision

OCTOBER 19, 2017

But unless you have a full-time SEO expert on staff, it can be frustrating to find the right keywords when you’re in the middle of writing a blog post, creating a web page or writing a press release. There are several keyword research tools you can use to populate your list, the most well-known being Google AdWords’ Keyword Planner.

Brand 208

Brand Branding How To SEO 208

Cision

JANUARY 11, 2018

How to Write a Press Release That Converts. This post helps you learn how to write press releases that convert. How to Use Google Docs with WordPress, and Why It’s Awesome. The title says it all if you love Google Docs and use WordPress this post will tell you how to make the most of both.

Communications 225

Communications Marketing Radio Airlines 225

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. Utilize keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find high-ranking keywords with moderate competition. Write for your audience, not just for search engines.

Engineering 100

Engineering Writing Mobile SEO 100

Onclusive

JANUARY 17, 2018

Samsung leads the pack ahead of Apple and Google. Google (8.8K+ articles): With a focus on Google Assistant to ensure that Alexa doesn’t take over the world (more on that in #5), Google’s massive outdoor booth garnered a lot of chatter. Which authors are writing about that topic. Top Author: Heather Kelly, CNN.

Trends 191

Trends Brand Branding Software 191

Cision

JANUARY 18, 2018

Google isn’t a fan of republished content, and it could do both the publisher and your own site harm if you copy and paste it to your own blog. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. We want to establish our expertise in those fields.

Strategy 276

Strategy How To Media Infographics 276

Flack's Revenge

JANUARY 17, 2019

Apple, Microsoft, and Google stints, and runs a Chinese VC firm that’s minted a number of AI unicorns. After all, there already are algorithms writing and editing news stories. Can we expect an army of PR writing and pitching flack-bots any time soon? He painted an awe-inspiring picture of the state and direction of AI.

Insurance 234

Insurance Insurance Privacy Interviews 234

Cision

JULY 5, 2017

Being authentic doesn’t mean pulling crazy stunts like Burger King did recently when it hacked Google Home with its ad. If you see success in writing really long, in-depth posts, keep doing that. You’re not trying to be something your brand isn’t. You stay true to your company values and impart them through your content. Be Consistent.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You gain a good understanding of what stories and campaigns resonate well with your audiences and which don’t – meaning you can learn and improve your future strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Cision

JULY 12, 2017

For example, check out all the information Google is able to pull up about IBM. Google knows who the company’s top executives are, what their contact numbers and social channels are, as well as where its main office is thanks to the schema markup it can read. While the title is paramount, it’d be a marketing crime just to stop there.

Brand 236

Brand Branding Engineering Web 236

Sword and the Script

OCTOBER 1, 2024

Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.” The announcement says its generative AI is “powered by enterprise-level Google Gemini,” which would make it the second vendor I’m aware of that opted for Google over Open AI.

Publicity 155

Publicity Software Google Reddit 155

Onclusive

JUNE 21, 2017

Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. “It It will set you apart from the 100 other people who only know how to write a press release,” said Iliff.

Storytelling 329

Storytelling SEO Community Insurance 329

PRSay

APRIL 19, 2021

To do that, though, you have to think about how to use your content and media contacts to help your website rank on the first page of Google results. To see how well this works in real life, Google “PR metrics.” You’ll see Spin Sucks is on the first page of results — and that we’ve encouraged others to write about it.

Media 198

Media Newspapers Google Energy 198