Cision

NOVEMBER 16, 2017

Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline.

SEO 174

SEO Engineering Google Writing 174

Remote PR Jobs

JULY 21, 2022

Like any job, snagging a good content writing gig requires dedication, practice, and wherewithal. There are seemingly endless content writing opportunities available online, but it is tricky to know where to start. Writing Style. It is crucial to fit your writing style to the task at hand. So, you love to write.

Writing 130

Writing How To Energy SEO 130

PR for Anyone

MARCH 24, 2020

Did you invent a new product, write a book, or win an award? Google is a great resource for magazine covers. Remember that Google is a question search engine. Ask Google, “Who writes about [your topic] at [name of publication]?” Make your business newsworthy. New” is the key word. Right” is the important word.

Publicity 331

Publicity Television Local Pitching 331

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” That’s an AI application.

Writing 189

Writing Communications Marketing B2B 189

Cision

MAY 2, 2017

Did you invent a revolutionary product, write a book, or win an award? Remember that Google is a question search engine. Ask Google, “who writes about [your topic] at [name of publication].” Make your business newsworthy. New” is the key word here. Those are all topics that interest local media.

Social Media 167

Social Media Media Local Pitching 167

Cision

NOVEMBER 15, 2017

Google has made a lot of changes , especially in the last year. But with strong writing and a great optimization plan, your content can gain the authority it needs to be discovered by the right audiences. It’s no longer about competing in just your industry or niche.

Infographics 0

Infographics SEO How To Training 0

PR for Anyone

MAY 25, 2020

You know how to write a great hook, which is your subject line. Google is a great resource to find magazine covers. Remember, Google is a question search engine. Ask Google a question and you will likely get great answers. You want to create great hooks. You want to find the right journalist. Guess what?

Publicity 264

Publicity Google Engineering System 264

Cision

AUGUST 15, 2017

When I write about something related to visibility, free publicity, or social media, it’s because I’ve done it. Check out Google Trends and see what people are talking about online. If you have expertise on a hot topic, pitch that story to the media and mention how it is trending on Google.

Pitching 319

Pitching Television Media Social Media 319

The Hoyt Organization

MAY 10, 2024

Google has unveiled a major update to its search algorithms and policies. Known as the March 2024 Core Update , this update is more comprehensive than the typical updates Google periodically rolls out. Google is also completely deindexing websites that provide low-quality content and poor user experience.

Google 81

Google Engineering Infographics Policies 81

PRSay

FEBRUARY 6, 2024

Would you like to learn more tips for writing better stories and otherwise drawing readers in and moving them to act? If so, then please join PRSA and Ann Wylie at one of their 2024 writing classes You’ll learn to tell better stories, write better headlines — even write better, easier and faster.

Writing 197

Writing Insurance Insurance Construction 197

PR Fuel

AUGUST 12, 2021

About 65% of marketers struggle to create engaging and Google-loved content. Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

ImPRessions - Crenshaw Communications

MAY 5, 2022

Asking a colleague to review an email before I send it or to make sure I’m on the right track when writing a pitch is a huge help. Using Google Drive is a huge help in staying organized because there is no need to dig through documents. Yes, I was the type of person to write notes in class rather than using a laptop.

How To 301

How To Writing Tools Energy 301

Flack's Revenge

MARCH 9, 2021

Google PageRank is an example of the former. Think Google or Xerox. In my first installment, I mentioned companies that parlayed core technologies into market leadership – like Cisco, with routing tech, Google, with Page Rank, and others. But you will not always have the chance to use a long form description. Challenges.

Case Study 266

Case Study Marketing Software Technology 266

Cision

DECEMBER 7, 2017

One easy way to accomplish this step is by setting up Google Alerts for relevant keywords, ensuring more accurate and relevant pitches. Write a Captivating Subject Line. How will the coverage benefit the journalist who’s writing about the pitched content? Monitor Related Trends.

Pitching 298

Pitching Software Construction Writing 298

Flack's Revenge

APRIL 16, 2020

Folks, I know I haven’t been writing here as much, Sorry for the interruption. But it is better, if possible to look and sound as if Zoom meetings (or Google Hangouts, or FaceTime) are second nature. These are unusual times. But the show must go on, right? So pardon the DIY production, the dirty socks on the floor.

Infographics 315

Infographics Enterprise Pitching Meeting 315

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet.

Exercises 198

Exercises Google Writing Blogging 198

Remote PR Jobs

NOVEMBER 8, 2024

First, we focused on writing a resume , and then the cover letter. Check the job description to identify the tools the company values—common examples include SEMrush, Google Analytics, and HubSpot. In our past articles, we reviewed the first two steps of the job application process. Next on the agenda is acing the interview.

Interviews 262

Interviews Communications Tools Examples 262

Cision

OCTOBER 19, 2017

But unless you have a full-time SEO expert on staff, it can be frustrating to find the right keywords when you’re in the middle of writing a blog post, creating a web page or writing a press release. There are several keyword research tools you can use to populate your list, the most well-known being Google AdWords’ Keyword Planner.

Brand 208

Brand Branding How To SEO 208

Cision

JANUARY 11, 2018

How to Write a Press Release That Converts. This post helps you learn how to write press releases that convert. How to Use Google Docs with WordPress, and Why It’s Awesome. The title says it all if you love Google Docs and use WordPress this post will tell you how to make the most of both.

Communications 225

Communications Marketing Radio Airlines 225

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. Utilize keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find high-ranking keywords with moderate competition. Write for your audience, not just for search engines.

Engineering 100

Engineering Writing Mobile SEO 100

Onclusive

JANUARY 17, 2018

Samsung leads the pack ahead of Apple and Google. Google (8.8K+ articles): With a focus on Google Assistant to ensure that Alexa doesn’t take over the world (more on that in #5), Google’s massive outdoor booth garnered a lot of chatter. Which authors are writing about that topic. Top Author: Heather Kelly, CNN.

Trends 191

Trends Brand Branding Software 191

Cision

JANUARY 18, 2018

Google isn’t a fan of republished content, and it could do both the publisher and your own site harm if you copy and paste it to your own blog. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. We want to establish our expertise in those fields.

Strategy 276

Strategy How To Media Infographics 276

Flack's Revenge

JANUARY 17, 2019

Apple, Microsoft, and Google stints, and runs a Chinese VC firm that’s minted a number of AI unicorns. After all, there already are algorithms writing and editing news stories. Can we expect an army of PR writing and pitching flack-bots any time soon? He painted an awe-inspiring picture of the state and direction of AI.

Insurance 234

Insurance Insurance Privacy Interviews 234

Cision

JULY 5, 2017

Being authentic doesn’t mean pulling crazy stunts like Burger King did recently when it hacked Google Home with its ad. If you see success in writing really long, in-depth posts, keep doing that. You’re not trying to be something your brand isn’t. You stay true to your company values and impart them through your content. Be Consistent.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

Remote PR Jobs

OCTOBER 29, 2024

This includes HubSpot , Google, and Coursera certifications. Examples of Public Relations and Communications Cover Letters When diving deeper into the writing process, looking at examples can help understand the tone and format of a professional cover letter.

Publicity 261

Publicity How To Examples Crisis Management 261

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You gain a good understanding of what stories and campaigns resonate well with your audiences and which don’t – meaning you can learn and improve your future strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Cision

JULY 12, 2017

For example, check out all the information Google is able to pull up about IBM. Google knows who the company’s top executives are, what their contact numbers and social channels are, as well as where its main office is thanks to the schema markup it can read. While the title is paramount, it’d be a marketing crime just to stop there.

Brand 236

Brand Branding Engineering Web 236

Remote PR Jobs

SEPTEMBER 27, 2024

Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights. Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Onclusive

JUNE 21, 2017

Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. “It It will set you apart from the 100 other people who only know how to write a press release,” said Iliff.

Storytelling 329

Storytelling SEO Community Insurance 329

PRSay

APRIL 19, 2021

To do that, though, you have to think about how to use your content and media contacts to help your website rank on the first page of Google results. To see how well this works in real life, Google “PR metrics.” You’ll see Spin Sucks is on the first page of results — and that we’ve encouraged others to write about it.

Media 199

Media Newspapers Google Energy 199

ImPRessions - Crenshaw Communications

MARCH 14, 2019

And how do you write an effective press release? What’s news that will get someone to write about the story?). How to write a press release. More broadly, here are best practices that I keep in mind when writing a release: Lead with your news — Your headline and subhead are critical. So the press release is here to stay.

SEO 204

SEO Writing Advertising Advertising 204

Cision

FEBRUARY 22, 2017

If you have Google Analytics, adding UTM tracking code to the link so that you can see leads and goal completions on your website. . You can also use a media database system—like the Cision Communications Cloud —to find and contact reporters who are currently writing about your topic. Maintain a relationship with the reporter.

How To 245

How To Media Report Social Media 245

ImPRessions - Crenshaw Communications

JULY 20, 2020

Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide. There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. It makes sense.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Prominent brand mentions that don’t contain links can also drive higher search placement because Google sees them as implied links. If you write it, leads will come. A company’s best thought leaders should be writing as much as possible for use on owned media. But it’s not just about links anymore.

SEO 125

SEO Case Study Conference Retail 125

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Headline writing tips. Google Doc? Having a content contributor guide provides structure for you and anyone who writes for it.

How To 177

How To Guidelines Content Marketing Video 177

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Some are bad – causing Google or other search engines to penalize content. Editorial links are arguably the best kind of backlinks – Google considers them an example of a favorable linking strategy. Journalists, writers, and bloggers will write about it and link to Apple because, well, it’s the iPhone.”

SEO 203

SEO Engineering Google Examples 203