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The post Why CoverageBook is supporting Socially Mobile; education for PR people from lower socio-economic backgrounds and under-represented groups appeared first on PR Resolution — by CoverageBook. I’m an author, regularly […].
Lucy Denyer is appointed Associate Editor on The Telegraph Magazine; New Statesman Media Group to launch new title Capital Monitor; new Editor and Deputy Editor for Homes and Property at Evening Standard.
Stella Bayles interviews Dan Flanagan, founder of the growing community interest group ‘Dad La Soul’ From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k
As co-chairs of PRSAs Black Voices Affinity Group, we are constantly reflecting on how Dr. Kings leadership and legacy resonate in our industry today. Sabrina Browne and Thomas Bennett IIIare co-chairs of PRSAs Black Voices Affinity Group. Dr. Kings legacy is a challenge to all of us to communicate with purpose, integrity and vision.
Also of mention, Hispanics are the largest minority group in the U.S. During this month, we honor the countless cultural and societal contributions of more than 60 million Hispanic Americans. and account for roughly 18% of the nation’s total population.
I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide.
In this episode I’m joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks […]. Not only have many comms strategies had to change, we’ve never had a news agenda like this.
We highly recommend Notified's IR platform for its seamless webcasts, helpful customer support, professionalism, flexibility and exceptional quality. Their support and guidance, both pre-event and live, ensure our earnings calls are a success.
People tend to read, for instance: About 200 words of a news release (Greentarget) Less than 200 words of a newsletter (Nielsen Norman Group) 36 words in a marketing email (Nielsen Norman Group) So choose word counts that represent what readers really will read, not what you really wish they would read. Budget your word count.
We also see it as a time to reflect on the value that African Americans and other minority groups bring to the PR industry, as well as to the business world. Black History Month is a special time of the year when we take time to acknowledge and celebrate the many accomplishments achieved by African Americans.
This term includes people of diverse age groups, people who have a different sexual orientation, people of different races, and even comprises political views. One of the things we discussed was that many people consider multicultural communications to be solely about race when, in fact, multiculturalism means many cultures.
The authors call out several PR giants for creating and promoting “front groups” (with misleading names like Foundation For Clean Air Progress) that actually oppose clean-air legislation. The group fingered Edelman for its work for many brand-name fossil-fuel companies and trade organizations. Edelman under pressure.
Consider these proven content types: Before/after transformation photos (with member permission) Quick-form workout demonstrations Behind-the-scenes studio content Member success stories Trainer introductions and expertise highlights Class schedules and special events Facebook Groups provide another powerful channel for community building.
If youre interested in learning more about responsibly utilizing these AI tools that can make decisions and act on their own without human intervention, weve put together a primer from the globally renowned AI experts represented by Stern Strategy Group. appeared first on Stern Strategy Group.
It’s why lawyers advise agencies to copyright their proposals and trade groups urge them not to participate in spec creative presentations for free. But the thing is, more than one agency group may pitch similar or even identical ideas in a competitive situation. In fact, it happens all the time.
Building Strong Partnerships with Disability Advocacy Groups Partnerships with disability advocacy organizations strengthen adaptive skiing programs and expand their reach. Many successful programs maintain active social media accounts that mix instructional content with personal success stories.
Activism is making headlines worldwide right now for both good and bad reasons, whether its political and social pressure on diversity, equity, and inclusion (DEI) programmes in the US or environmental lobby groups taking the UK government to court over North Sea oilfield licenses. It is exceptionally well-researched, citing various sources.
First, the group can share constructive criticism about miscommunications between colleagues that are a part of the discussion. Also, if there are various levels of management within this group, allowing upper management to learn about their staff’s worries could help them be more empathetic in the future.
Caroline has been a star in Crenshaw’s ad tech group for almost three years, driving very successful programs for LiveIntent, Lotame, Innovid, Boostr, and MediaRadar. To kick off 2021, we are excited to announce two well deserved promotions. Caroline Yodice has been promoted to Senior Account Supervisor.
Facebook Groups offer ways to locate a specific audience and direct commentary on relevant topics to its members. Also, business-oriented Facebook Groups give brands the opportunity to organically build engagement while discussing technical and insider information, with lead generation as an added benefit.
It’s a small gesture, but to demonstrate support, we will donate $5000 to the following groups: Color of Change. Some recommended reading for those interested: Black Americans still are victims of hate crimes more than any other group (Public Integrity). The NAACP Legal Defense and Educational Fund. Campaign Zero.
Two decades later, only two of us from that group now hold top-tier senior leadership positions in global agencies. Tara Bell drew a similar conclusion after attending a CIPR Greater London Group discussion about the report. Both are men. The solution lies in gathering data and designing cultural, structural and societal interventions.
If you’re interested in learning how to incorporate BlueSky into your marketing strategy, contact Stern Strategy Group today. The post What You Need to Know About BlueSky, the New Social Media Platform appeared first on Stern Strategy Group. Get in touch today by reaching out to inquiries@sternstrategy.com.
I see encouraging examples of multiculturalism, with more people of color, women and other minority groups turning up in mass advertising campaigns. Buying power of the global LGBT population rose to about US$3.6 Moving away from the one-size-fits-all approach is to be applauded. However, it only scratches the surface.
Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more. Your customers, employees, partners, the media and other important constituents are looking to you for helpful information.
In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters. During the pandemic, many media groups dropped paywalls for a time, but we’re now seeing paywalls re-emerge. Assess your audience.
Group efforts make the party . We work through things as a team, much like group costumes where everyone has an individual look but together they make up an idea or team, like a LaCroix package or the cast from Schitt’s Creek. (Check out some more ways to create that PR plan in this post. Later, we celebrate success. .
Your success will depend on three crucial things: How well you know your stakeholder groups How well your comms strategy is aligned to your ESG strategy How authentically you communicate with the media and other stakeholders In this blog post, we’re digging into ‘how well you know your stakeholder groups’.
The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups.
As part of its effort to be more transparent, Goldman Sachs uses LinkedIn Groups to connect with potential clients directly, engage in industry discussions, and establish itself as a thought leader within those communities. Abbott, Amazon, Citi, Cisco, EY, JLL, Mahindra Group, Siemens, and TikTok for Business.
But if you gather data that captures these three areas - you're doing great: Brand performance Quality of media Quality of mentions Having metrics from these three groups allows you to build statements like this: In 2023 our share of voice in Tier 1 media increased to 25% and our key message was successfully delivered half of the time.
In part that’s because it represents something new – an audio-only platform for real-time conversations for groups of up to 500 people. Clubhouse has been compared unfavorably to Discord, the group-chat app originally built for gamers. People in PR and media circles have been excited about Clubhouse for at least six months.
BTS is one of the biggest groups of the 2000s, period. The K-Pop band has a devoted following online that sees content written about the group often swell to hundreds of thousands of engagements. Unsurprisingly, brands have noticed, and have begun to approach the band for collaborations. . But first some context on BTS.
In a webinar with PRSA Technology , Elaine Stiles, Group Vice President at Business Wire, discussed making the most of funding news and capturing media attention.
Minds Worth Meeting is a production of Stern Strategy Group and is a collaboration between Stern Speakers & Advisors and Stern PR & Executive Visibility. Episode music by AudioCoffee: [link] The post Learn How to Play ‘The Reputation Game’ With Oxford’s Rupert Younger appeared first on Stern Strategy Group.
Companies like Unilever use AI-powered sentiment analysis to gauge how different cultural groups respond to campaign elements. This investment has helped L’Oral create more authentic connections with diverse consumer groups worldwide. The key is combining quantitative insights with qualitative cultural understanding.
LinkedIn also lets you publish your own articles within the platform as updates in your feed and LinkedIn groups. If you’ve been quoted in any publications, share the links to them with an introductory sentence. Current events and timely coverage.
Consider these elements: Message Testing : Use focus groups and social listening to gauge how different audiences might interpret communications before broad release. Stakeholder Mapping : Identify and prioritize key stakeholder groups, understanding their specific concerns and communication preferences.
Engaging Multiple Stakeholder Groups Defense technology PR must speak effectively to diverse audiences including military leaders, procurement officials, industry partners, and investors. Messages should be tailored to address the priorities and concerns of each group while maintaining consistency in core themes.
An organisation's ability to withstand a crisis depends on how different stakeholder groups assess these two aspects of reputation. His research suggests that capability-based reputations are more resilient than commonly thought, whereas character issues often lead to the most severe and immediate reputational damage.
The mantra for leveraging AI among marketing groups is “automate, optimize, and systematize”to prepare for strong buying cycles while maintaining brand authenticity. […] The post 2025 PR forecasting: 5 technology media and marketing landscape predictions first appeared on Agility PR Solutions.
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