Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 158

Print Newspapers Google B2B 158

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

We also like to arrange for individual meetings or select groups at a single media outlet to take part in a fun presentation. These can include writers and editors for different sections of a magazine or newspaper, or more than one segment producer for a TV interview. We believe in pitching as many appropriate contacts as possible.

Media Relations 195

Media Relations Media Pitching Product Launch 195

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Food blogger Julie’s Kitchen shares artful collages made of fresh ingredients (sourced from local farmers markets) on her Instagram feed and sells the prints online. Simple sharing on social media is an obvious one, but what about turning the content from your in-depth interview into a Twitter chat?

Instagram 159

Instagram Reddit Transportation Creativity 159

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. Also, when pitching print magazines, consider the necessary lead time. She facilitates the “Communication Nation” group on Facebook.

Pitching 137

Pitching Video Interviews Report 137

Cision

DECEMBER 4, 2015

At my last role, I worked with a group of people who I dubbed “The Vultures.” In fact, the only thing that riled me up quite as much was when I received an interview request from a colleague or agency team member that simply said, “Here are the questions,” without so much as a talking point to follow. Will it run in print?”.

Print 120

Print Interviews Pitching Conference 120

Stuart Bruce

SEPTEMBER 30, 2014

’ was the question at the recent CIPR Corporate and Finance’s group seminar. Jon Sellors, RSA Group, UK head of media relations. That includes face-to-face, print, radio, TV and today online including Twitter. The unequivocal answer from the panel of experts was maybe!

Social Media 150

Social Media Twitter Radio Sports 150

5W PR

NOVEMBER 29, 2017

So, it should not be surprising to anyone that many leaders of companies, even big companies, sometimes get nervous about speaking in front of a group of people. Then stop and find out what the group suggests as a different approach, including bad ones. Stand if addressing a group, sit if you are in a one-on-one discussion.

Media Training 87

Media Training Training Film Media 87

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. I am a member of several women’s journalists groups, and we help each other – we share our contacts and our time. Rapid Fire Round.

Newspapers 120

Newspapers Pitching Interviews Writing 120

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

Public Affairs 88

Public Affairs Communications Radio Television 88

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. The post Why Your PR Strategy Needs Digital Marketing appeared first on Stern Strategy Group. Companies often rely on a combination of public relations (PR) efforts to build their brand, share their expertise and reach their target audience.

Strategy 104

Strategy Marketing Leadership Print 104

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Find the people or groups your organization is helping and give them voices. How is your local government benefitting the community?

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. For guests, podcasting typically requires less effort and preparation than television appearances, and the medium offers an intimacy that print media cannot match. Women entrepreneurs in particular are in demand.

Leadership 149

Leadership B2B Tools Conference 149

Cision

FEBRUARY 29, 2016

Online surveys and focus groups are extremely helpful in this regard. Depending on your organization and its goals, you’ll want to create both digital and print versions of your messaging. Include interviews with different PAC members, include trivia and promote your upcoming events. Does it recognize members when they log in?

Communications 120

Communications How To Infographics Print 120

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. They made a press release inviting 100 participants to have a sleepover at IKEA after noticing a Facebook group called I wanna have a sleepover in IKEA. A great example comes from IKEA all the way back in 2011.

Branding 104

Branding Brand How To Measurement 104

Sword and the Script

JANUARY 9, 2018

If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. Sometimes these are developed and published by independent media companies, trade groups or associations. 7) Share with industry forums and peer groups . Fitting is the operative word.

Media 121

Media B2B Groups Conference 121

5W PR

JULY 5, 2020

It could be a short statement for the press, or perhaps an interview in a TV studio, or even a detailed radio discussion – whatever it is, most people tend to get stressed when it comes to any type of public speaking arrangement. Then stop and find out what the group suggests as a different approach, including bad ones.

Media Training 78

Media Training Training Trends Media 78

The Hoyt Organization

SEPTEMBER 21, 2024

3D printing is being used to create personalized prosthetics and implants for patients. Case Studies: Creative Healthcare PR Strategies Here are some case studies highlighting effective healthcare PR strategies: Physician-Owned Organization Raises Awareness Locally With the help of THO, South Bay Independent Physicians Medical Group, Inc.,

Healthcare 91

Healthcare Industry Strategy Case Study 91

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. I have some international clients who believe solely in print media wins and do not put enough value into online outlets and the role social media plays today in North America.

Travel 120

Travel Agriculture Tourism Internal 120

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I do a lot of interviews with pros in the EV industry. Offer us an interview with someone with technical expertise. Meet the Media: Chad Kirchner, VP of Content at Wrecked Media Group.

Meeting 81

Meeting Media Travel Interviews 81

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. These requests may range from a brief clarification on one statement for a general news reporter to a full interview with an editor of a key technical publication.

Automotive 86

Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity.

Meeting 78

Meeting Automotive Media Newspapers 78

Burrelles Fresh Ideas

MAY 21, 2024

Complementing this organic sharing, Microsoft’s mental health initiative, Microsoft Cares, provides a range of resources, including in-person, digital, and telephone counseling, alongside support groups and workshops, available to all employees. And it has only grown from there. After all, we’re all in this together! We can help!

Employee 97

Employee Pinterest Resources System 97

Mindful Marketing

SEPTEMBER 13, 2023

In 2019, the Lego Group conceived a creative way to bridge the participation gap by using the bricks’ raised knobs to represented braille letters. Of course, companies can gain goodwill be serving underrepresented people groups, but is it right to expect companies to lose money doing so?

Company 99

Company Consumer Radio Employee 99

Sword and the Script

OCTOBER 4, 2016

He says he “interviewed for a technical sales position on a lark” (at Texas Instruments) and knew he had found the right career. Know a PR, marketing or sales leader with compelling ideas fit for print? See these related interviews: Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles .

Technology 108

Technology System Data Leadership 108

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.

Radio 75

Radio Television Media Local 75

Communications Conversations

MAY 21, 2020

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. The printing. But, part of that was because my friend and I had a fairly wide group of friends. People want to learn more about their communities!

Newspapers 78

Newspapers Blogging Groups Print 78

Prakkypedia

MAY 31, 2015

If you’re the guest at a radio studio, take a photo of yourself behind the mic or with the interviewer. If you’re being interviewed for television, take an image of the camera setting up, and let your stakeholders know you’re working on something which will go to air soon. Don’t despair. I’ve asked before. It’s a win-win.

Media 60

Media Television Radio Newspapers 60

MaccaPR

MAY 23, 2018

If, however, you can offer an exclusive interview with a CEO about a newsworthy topic their readers should hear about at the ribbon-cutting, you have a much stronger pitch. Are you pitching a print publication? TV could require your subject to be ready for an interview the same day. It’s like at a restaurant,” Kurschner said. “If

Pitching 82

Pitching Print Journalism Local 82

Cision

AUGUST 3, 2016

In this interview, Roger discusses how to create effective communication for diverse channels, develop a messaging framework and take advantage of new opportunities as they arise. Also, clarify what you want different constituent groups to “think” and “feel” and “do”––so that your communication has a known goal.

System 120

System Newspapers Technology Branding 120

Critical Mention

MAY 8, 2018

Millennials are the last generation experiencing the shift from print to digital media firsthand. more likely to be an early adopter of technology than other generations, and 56% of millennials report that they’re usually either one of the very first to try new technology or are among the first group to try a new technology.”

Mobile 90

Mobile Education Technology Examples 90

Waxing UnLyrical

JULY 18, 2012

The first thing we did was reach out to the foodies in the city to let them know we were coming; so food bloggers, the newsletters that wrote about food, the actual print media food writers to include outlets like the Washington Post , the Washingtonian , and others. And we do it because we’re by and large a very collaborative group.

Writing 99

Writing Interviews Pitching Industry 99

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” ” You technically interview people at your company and write Q&As. Data-driven.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Since then, the person who came in second during our initial interview process now has the work. This is Part 2 of a two-post series.

How To 85

How To Pitching Local Interviews 85

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. I did a lot of asking around and using groups like Solo PR Pro, which I joined probably the first year after starting my business,” she said.

Meeting 96

Meeting Journalism Employee Storytelling 96

Buzzstream

SEPTEMBER 27, 2018

Now look at your top performing content and group the recurring topics. Once you’ve grouped all of your topics, make note of the top content area that has most consistently appealed to your audience. In this case we’re sorting by total shares. and can translate it to readers. Don’t skimp on this step.

Strategy 99

Strategy Analysis Reddit Data 99

Sword and the Script

MAY 24, 2016

He also graciously agreed to answer a few follow-up questions by email for the Off Script interviews series on these pages. Marketing can use that information to give a more targeted message to certainly prospect groups to create more qualified leads. Know a sales or marketing leader in the Atlanta with compelling ideas fit for print?

System 0

System Training Infographics Print 0

Waxing UnLyrical

SEPTEMBER 6, 2012

Well it’s the day you’ve all been waiting for, the second part of my interview with entrepreneur and food trucker extraordinaire, Jeff Kelley ! (If They all link back to their blogs and newsletters or even print media via Twitter; even the food writers from the Washington Post are active on Twitter. It’s ok, we’ll wait.).

Twitter 79

Twitter Social Media Interviews eBook 79