Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. What are you most excited about in your new role as director of marketing at Fallston Group? Don’t waste time and effort on something that won’t help you. How does client research inform marketing strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Melissa Agnes

FEBRUARY 16, 2016

But, if you’re like most of the organizations I’ve worked with, you probably don’t have a complete and tiered list of each of your stakeholder groups, including each stakeholder’s contact information and their relationship “owners” within the organization. Candidates. Government organizations. Regulators.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

PRSay

JULY 1, 2022

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Dilenschneider founded The Dilenschneider Group in 1991. Daily newspaper circulation in the United States has fallen from its height of 61.8 million in 1974 to 24.3

Handbook 192

Handbook Publicity Newspapers Television 192

Cision

JANUARY 9, 2017

It belongs to a group of self-publishing services that enable you to do most of the work yourself, which substantially lessens the price to print. Even though the quoted price in the image is for a minimum of 48 books, Lulu performs print on demand (POD), where you could order less than 48 copies of a book for a slightly higher price.

Print 120

Print How To Local Customer Service 120

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. The study found 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information. How much money do PR professionals earn?

Survey 114

Survey Industry Leadership Study 114

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Find the people or groups your organization is helping and give them voices. How is your local government benefitting the community?

Storytelling 163

Storytelling Media Nonprofit Government 163

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. Consistently posting these placements validates your company’s expertise and continued thought leadership. The post Why Your PR Strategy Needs Digital Marketing appeared first on Stern Strategy Group. Enhanced audience engagement.

Strategy 104

Strategy Marketing Leadership Print 104

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. They made a press release inviting 100 participants to have a sleepover at IKEA after noticing a Facebook group called I wanna have a sleepover in IKEA. A great example comes from IKEA all the way back in 2011.

Branding 104

Branding Brand How To Measurement 104

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

Software 0

Software Media Leadership Journalism 0

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. This group will often be involved with influencer relations as well. The designated day-to-day.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

Waxing UnLyrical

JULY 5, 2011

how fast things will move once leadership is on board with social media. I’ve already told you about the informal learning group that was resurrected for employees. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication, and a print journalist in Manitoba.

Leadership 55

Leadership Guidelines Social Media Employee 55

PRSay

JANUARY 13, 2021

Group size. Print publications. You may also organize these by audiences, as you may see differences or preferences by regions or age-groups. For each audience, you can put together a brief survey of which communications senders they find valuable and interesting and, for each, which channel they prefer. Communication Channels.

Internal 189

Internal International Data Communications 189

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 149

Communications Crisis Internal International 149

PRSay

FEBRUARY 7, 2024

.” Two longtime PRSA members are serving as the instructors: Jeanne Salvatore, president at JMS Communications and a lecturer of public relations at Seton Hall University, and Sherry Goldman, president of Goldman Communications Group and an adjunct professor in public relations at the City College of New York.

Communications 193

Communications Sports Journalism Fashion 193

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. The article attacked Pizza Hut’s education-supporting initiatives.

Communications 190

Communications Journalism Advertising Advertising 190

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. View Can we press release that?

Industry 153

Industry Publicity Agency Community 153

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Burrelles Fresh Ideas

MAY 21, 2024

Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership. In 2020, the company launched “Pinside Out,” a Pinspiration group designed to foster a culture of wellness within its workforce. We can help!

Employee 97

Employee Pinterest Resources System 97

PRSay

SEPTEMBER 29, 2017

It is a somewhat burdensome word and one that involves minutia and fine print. Emmanuel Tchividjian is principal at the Markus Gabriel Group. The word “code” has connotations of legality, obligations and the law. Yet ever since the Hammurabi Code and the Ten Commandments, codes have regulated society. Codes prevent societal chaos.

Ethics 116

Ethics Guidelines Print Groups 116

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

Public Affairs 88

Public Affairs Communications Radio Television 88

Sword and the Script

OCTOBER 4, 2016

We have so many of the key ingredients for a robust technology sector: A great network infrastructure , key technologies being spawned from Georgia Tech , several tech-related companies including data services and analytics, a large film and media presence, a healthy set of technology incubators and investment groups.

Technology 108

Technology System Data Leadership 108

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. Last month our book group read The Submission, a novel by Amy Waldman. Now let’s go home.”

Communications 105

Communications Community Crisis Film 105

Cision

NOVEMBER 3, 2016

Traditionally, “private” has been defined as something that’s intended for only a single person or immediate group of people. We also know the flip side all too well where someone (perhaps a client or colleague) says too much and suffers the consequences in print.

Social Media 120

Social Media Media Reputation Training 120

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. Reporting – for a larger group – works the same way. A manual send is useful for those wise PR pros that want to review such summaries before they go out to leadership. Croll left open the idea that could change in the future.

Tools 165

Tools Media Software Analysis 165

Cision

JULY 14, 2016

I have some international clients who believe solely in print media wins and do not put enough value into online outlets and the role social media plays today in North America. This can be in the form of a leadership role in an organization, summer jobs, involvement in groups like PRSSA, etc.

Travel 120

Travel Agriculture Tourism Internal 120

Sword and the Script

AUGUST 1, 2023

PRophet is part of a portfolio of products grouped together under a “cloud marketing” division managed by Stagwell (NASDAQ: STGW ). req.) , “Journalists can filter the kind of pitches they receive from PR professionals by topic and format – for example, whether the pitch is for print or online. According to PRWeek UK (reg.

Software 146

Software Pitching Ethics Technology 146

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 78

Meeting Automotive Media Newspapers 78

Solo PR Pro

DECEMBER 10, 2019

Each group began to understand what the opposition was experiencing… to empathize with them. Both organizations, knowingly or not, participated in emotionally intelligent leadership, outlined in a theory proposed by psychologist and author Daniel Goleman. Here’s how the disasters were averted: by utilizing emotional intelligence.

Crisis 56

Crisis Nonprofit Leadership Case Study 56

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

PRSay

SEPTEMBER 9, 2016

Research insights are also one of the most effective way to generate media headlines and to sustain effective thought-leadership programs. Boomers are still reading their news in printed copies of newspapers (41%) and are avid TV news watchers (78%). Millennials.

Newspapers 60

Newspapers Print Sports Consumer 60

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. Our industry has come to despise AVEs because it doesn’t reflect the true value of a high-impact, earned-media placement.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Sword and the Script

JANUARY 11, 2022

Underneath it all, the leadership team has to balance the blending of cultures. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. It was part of the consulting giant Kantar Group. Merging two companies is challenging enough. PE Firm Buys 3 PR Tech Vendors.

Reputation 87

Reputation Technology Tools Data 87

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. Last month our book group read The Submission, a novel by Amy Waldman. Now let’s go home.”

Communications 81

Communications Community Crisis Film 81

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Content marketers never make content for content’s sake. ” Functionally, it’s fluff.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. I did a lot of asking around and using groups like Solo PR Pro, which I joined probably the first year after starting my business,” she said.

Meeting 96

Meeting Journalism Employee Storytelling 96