PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination.

Measurement 186

Measurement Communications Analysis Data 186

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. The world of marketing and PR evolves rapidly.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This is crucial for understanding what topics are important to your many stakeholder groups.

Strategy 370

Strategy Communications Reputation Measurement 370

Cision

AUGUST 6, 2015

Estimates for summer air travel by the industry group Airlines for America predict that a record 222 million travelers are expected to fly between June 1 and August 31–that’s an average of 2.4 Want to learn how travel technology impacts your brand? million people traveling daily. In-Flight Entertainment (IFE).

Travel 120

Travel Technology Airlines Wireless 120

5W PR

MARCH 20, 2025

Defense technology companies face unique challenges when pursuing government contracts. The intersection of advanced technology, strict regulatory requirements, and complex procurement processes creates an environment where strategic public relations becomes a critical success factor.

Government 60

Government Technology Case Study Leadership 60

5W PR

MARCH 31, 2025

Public relations plays a vital role in the health technology sector, where regulatory compliance directly affects patient safety and public trust. Understanding FDA Regulations in Health Tech PR The FDA maintains strict guidelines for how medical devices and health technology companies can communicate about their products and services.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

Onclusive

MARCH 2, 2021

We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario. One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’. to be continued in Part 2).

Data 312

Data Communications Data-Driven PR Analytics 312

5W PR

MARCH 16, 2025

This transition affects everything from audience targeting and campaign measurement to personalization and attribution. These small text files, placed by domains other than the one a user visits, enable advertisers to track user behavior across websites, deliver targeted ads, and measure campaign performance.

Privacy 78

Privacy Marketing Advertising Advertising 78

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms. Target groups with thoughtful content .

B2B 344

B2B Facebook LinkedIn Small Business 344

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Here are a few predictions that PR pros should take note of as we enter February.

Trends 187

Trends Video B2C Measurement 187

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Everything is measurable and measured.

SEO 204

SEO Analytics B2B Measurement 204

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Deirdre Breakenridge

DECEMBER 30, 2014

However, if a meeting is truly necessary, then your best bet is to always guide the group with a planned agenda of discussion topics, allowing you to start and stop the meeting within a set timeframe and to accomplish your pre-planned goals. Technology Social media 2015 Goals New Year''s Resolutions Tech Testing Time Management'

Social Media 325

Social Media Meeting Course Community 325

Cision

MAY 16, 2016

Mass email, distribute it in a meeting, post to a group on Slack, fax it in a TPS report ? A common theme throughout the white paper is to leverage technology for better communication. Whatever we hope to accomplish, we need to measure. The same way that you measure external communication. Of course you do.

Internal 218

Internal International Communications Employee 218

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured. But even without a universal formula for measuring brand mentions, PR is catching up to marketing. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. adults say they want to work for a company that places a priority on ESG practices, according to a recent survey from multi-national manufacturing and service companies network SK Group.

Automotive 97

Automotive Technology Communications Mobile 97

Onclusive

OCTOBER 28, 2021

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. Ultimately, ESG is used to measure sustainability and societal impact of an organization. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Shift Communications

NOVEMBER 7, 2014

Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey. It will challenge you to consider all the possibilities of your choices — from what to measure to promotions to measuring the customer journey to proving that your efforts indeed work.

Google 107

Google Measurement Data-Driven PR Marketing 107

Sword and the Script

AUGUST 31, 2021

Salesforce determined these groups in the following manner: High-performers – those respondents who are “completely satisfied with their overall marketing performance and the outcomes of their marketing investment.” This group represents 14% of the survey sample (N = ~1,152). This group represents 72% of the survey sample (N = ~5,923).

Survey 156

Survey Marketing Groups Measurement 156

Deirdre Breakenridge

APRIL 5, 2019

Modern communicators have a responsibility to use communication as a way to build bridges between people and groups; sharing communication to help, uplift and ignite passion and positive momentum. It’s a do “good” and do “no harm” approach. Now, it’s time to reign in the communication for some self-reflection.

Infographics 266

Infographics Communications Leadership Social Media 266

Shift Communications

JANUARY 2, 2017

For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Few, if any, influencer campaigns measure the impact of the influencer or even something as straightforward as intent to purchase among the influencer’s audience. Christopher S.

Trends 83

Trends Publicity Analytics Software 83

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. What are you most excited about in your new role as director of marketing at Fallston Group? The very first step should be establishing a clear and measurable goal. How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Prowly

FEBRUARY 3, 2025

Without a dedicated tool, building a brand strategy can be challengingbut with the right technology in hand, it doesnt have to be. Measuring brand performance Tracking metrics like Share of Voice , audience sentiment , reach, and engagement is also part of brand research. There are dozens, if not hundreds, of possibilities here.

Examples 104

Examples Brand Branding How To 104

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time.

Strategy 195

Strategy Marketing Measurement eBook 195

PRSay

APRIL 3, 2019

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology. “Our future relies upon our ability to adopt new tech tools to analyze complex data, engage diverse audiences and measure tangible impact,” he says.

Study 132

Study Communications Technology Analytics 132

Business Wire

MAY 11, 2017

A lot of this can be attributed to the digital technological revolution and the speed with which communication now takes place between businesses, clients and the public. Digital has put PR front and center, as it allows immediate outbound communication and inbound feedback,” said ANA group executive vice president Bill Duggan.

Study 218

Study Marketing Journalism Advertising 218

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. It’s not a fling, but a long-term commitment to staying ahead in the PR game.

Data-Driven PR 212

Data-Driven PR Training Tools Data 212

Wadds Inc.

NOVEMBER 21, 2024

She argues that in this era of technological change, low trust and post-COVID ramifications require a fresh look at what makes a reputation and its management. Strong sections cover the role of CEO, ethics, post-crisis recovery and measurement, and the future of reputation management. She is a Fellow of both the CIPR and PRCA.

Reputation 52

Reputation Crisis Communications Crisis Measurement 52

Onclusive

JUNE 29, 2018

He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time. Measure: Monitor and measure results in near real-time to track the situation. Use monitoring and measurement as your early warning system.

Crisis 186

Crisis How To Brand Branding 186

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. What’s App is my Godsend for family communication, and my FB usage has almost completely dwindled to group participation (shout out to PRSA Counsellors Academy!).

Marketing 244

Marketing Facebook Social Media Community 244

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Our tool uses the power of AI technology to access and convert large, unstructured datasets into a single source of valuable information.

Analysis 195

Analysis Media Trends Data 195

Stern + Associates

JULY 18, 2023

With the ever-growing influence of technology on business and society, how will advancements like artificial intelligence (AI) impact how we work and conduct business? An optimistic economist, Brynjolfsson’s predicts a productivity boom in the coming decade driven by the combination of new technologies and business transformation.

Technology 114

Technology Government Measurement Policies 114

Solo PR Pro

AUGUST 5, 2019

There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. Neither group, however, gave analyzing data a high ranking. Technology also brings opportunities for PR pros.

Technology 66

Technology Trends Survey Report 66

Stern + Associates

MAY 3, 2023

is a must-read for business leaders and policymakers interested in experimenting with AI tools in a measured way. Able to deliver a sober and informed view of the potential of AI, Marcus “ tells it like it is ,” and shows AI-curious organizations how to adequately prepare themselves to engage this technology safely.

Nonprofit 117

Nonprofit Technology Measurement Interviews 117

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

Points North Group, which measures influencer marketing, estimates that midlevel influencers—those with 50,000 to 100,000 followers—may have as a fake follower rate as high as 20%. And how does a brand afford the fees and measurement costs associated with a broad international campaign? Influence requires relevance.

Fashion 180

Fashion Instagram Measurement YouTube 180