ImPRessions - Crenshaw Communications

FEBRUARY 25, 2021

Caroline has been a star in Crenshaw’s ad tech group for almost three years, driving very successful programs for LiveIntent, Lotame, Innovid, Boostr, and MediaRadar. To kick off 2021, we are excited to announce two well deserved promotions. Caroline Yodice has been promoted to Senior Account Supervisor. Congrats to both!

Groups 280

Groups Media Relations Communications Media 280

Business Wire

OCTOBER 6, 2020

Also of mention, Hispanics are the largest minority group in the U.S. During this month, we honor the countless cultural and societal contributions of more than 60 million Hispanic Americans. and account for roughly 18% of the nation’s total population.

Blogging 414

Blogging Groups Education Media Relations 414

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

So, there’s not a one-size fits all approach to PR or media relations. To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. During the pandemic, many media groups dropped paywalls for a time, but we’re now seeing paywalls re-emerge. Assess your audience.

Media 310

Media Retail B2B Journalism 310

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media International 97

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Target groups with thoughtful content . Facebook Groups are ideas for locating a specific audience and directing commentary on relevant topics to its members. Since Facebook changed its algorithm in 2018, the newsfeed has prioritized posts that inspire back-and-forth discussion, which include posts from Facebook Groups. .

B2B 344

B2B Facebook LinkedIn Small Business 344

Bianchi Biz Blog

APRIL 4, 2022

I am the VP of Content, Wrecked Media Group. Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. Meet the Media: Justine Murphy, Senior Editor at Laser Focus World. Current properties include EV Pulse and FlatSixes.com.

Groups 96

Groups Meeting Automotive Media 96

Stern + Associates

NOVEMBER 21, 2024

The post Creating Transformational Thought Leadership to Boost Brand Reputation and Trust appeared first on Stern Strategy Group.

Leadership 133

Leadership Reputation Brand Branding 133

Onclusive

MARCH 21, 2018

The trick is to develop a group of content creators across functions that consistently shares interesting articles, posts, videos and more with each other – and then your clients or customers. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

5W PR

JANUARY 22, 2025

The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

5W PR

JANUARY 20, 2025

These tools analyze multiple data points to create detailed audience profiles, helping PR professionals understand the specific interests and communication preferences of different groups. Machine learning algorithms can predict how different audience segments will respond to various messages and formats.

Analytics 146

Analytics Strategy System Ethics 146

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies. And public relations in particular simply doesn’t lend itself to sudden starts and stops.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

JULY 20, 2021

Companies like Taboola, Group Nine Media, and Buzzfeed have all either gone, or declared their intention to go, public via SPAC. If your company is considering going public through a SPAC, we’d be happy to discuss the process and the role of PR and media relations. It’s not a traditional IPO, but the end goal is the same.

Pitching 296

Pitching Financial Media Training Training 296

5W PR

NOVEMBER 14, 2024

A comprehensive plan should include a designated group of individuals responsible for coordinating the response to a crisis. Next is a list of preferred channels for communicating with stakeholders, such as press releases, social media, and direct outreach.

Crisis Management 78

Crisis Management Reputation Crisis Guidelines 78

5W PR

MARCH 28, 2025

Managing Media Relations During a Crisis When negative coverage hits, your response strategy makes all the difference. Data from the MIT Sloan Management Review shows that companies taking an aggressive defensive stance against media criticism face 2.5 Each member needs defined responsibilities and backup personnel identified.

Financial 78

Financial Technology Leadership Reputation 78

PRSay

SEPTEMBER 21, 2018

With the media landscape growing increasingly fragmented, I’ve found it helpful to segment the various types of third-party influencers into eight buckets. Each group needs to be handled differently, and some of them you may even pay to collaborate with. Start by looking at your customers, suppliers, vendors and industry groups.

How To 153

How To Media Nonprofit Newspapers 153

5W PR

MARCH 22, 2025

Many successful programs maintain active social media accounts that mix instructional content with personal success stories. Building Strong Partnerships with Disability Advocacy Groups Partnerships with disability advocacy organizations strengthen adaptive skiing programs and expand their reach.

Strategy 78

Strategy Sports Training Transportation 78

Cision

JUNE 22, 2017

His understanding of clinical data in a range of therapeutic areas has allowed him to manage and build the relationships between the brand team, the media and nationally recognized KOL’s. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns.

Healthcare 266

Healthcare Analytics Agency Trends 266

Cision

OCTOBER 17, 2017

82 percent of journalists say PR professionals can improve by researching and understanding their media outlet. Every time you see a story that relates to your business or platform, add that reporter to a list and follow their social media accounts.” Demonstrate Research. ” Want to improve your pitching skills?

Pitching 275

Pitching Public Affairs Report Guidelines 275

ImPRessions - Crenshaw Communications

MAY 13, 2021

Here’s what you’ll be doing: -Assist the group and all supervising account members in development and maintenance of media lists. Create and distribute press releases to targeted media outlets. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

Group efforts make the party . We work through things as a team, much like group costumes where everyone has an individual look but together they make up an idea or team, like a LaCroix package or the cast from Schitt’s Creek. (Check out some more ways to create that PR plan in this post. Later, we celebrate success. .

Creativity 243

Creativity Retail Groups Media Training 243

PRSay

NOVEMBER 28, 2018

I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. My one additional suggestion was that she take the “people, not programs” principle even further and also develop some sources among another group: the students being mentored.

Pitching 140

Pitching Travel Software Groups 140

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Meet the Media: Cristina Commendatore, Editor in Chief of FleetOwner. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues.

Automotive 73

Automotive Groups Meeting Technology 73

5W PR

MARCH 26, 2025

Start by developing a targeted media list of lifestyle, events, and industry-specific outlets that reach your desired audience. Building Community Through Digital PR The most successful lifestyle events create year-round communities that drive repeat attendance.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. They know media relations is labor-intensive and not as scaleable as SEM or paid social. They surveyed 1500 members of a consumer panel and ran focus groups with a subset of them.

SEO 227

SEO Agency Policies Reputation 227

Cision

MAY 19, 2016

Because brands now interact directly with all their stakeholder groups, constant communication and engagement is key. I would say the biggest challenge is having enough time and resources to cultivate those groups.

Employee 174

Employee Reputation International Internal 174

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What is your secret to Public Relations and media relations success? The key ingredient is relationships.

Automotive 245

Automotive Resources Consumer Strategy 245

Cision

MAY 26, 2017

At Thought Bubble Communications , one of our many strengths is media relations. One of the reasons we are so successful is because we relate to people as people. We get to know our media and influencers as the people they are, outside of their jobs. What is your secret to media relations success?

Analytics 227

Analytics Measurement Pitching Travel 227

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Great content results from great ideas – and sometimes those ideas rest with the senior executive team or other individuals outside the content marketing group. Short-form content. They may find their way into the occasional short blog post for the company site.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Deirdre Breakenridge

APRIL 10, 2017

agency, media and. group, business owners have hundreds of options for creating a much more personalized domain name that makes it immediately clear what they do and whom they serve. Maris Callahan is the director of public relations for Donuts Inc. Thanks to the new descriptive and differentiated domain name extensions, like.

Travel 281

Travel Technology Conference LinkedIn 281

Cision

OCTOBER 3, 2017

These archetypes group journalists by their common behaviors and beliefs about social media. This information may help you segment journalists by behavior, but journalist’s attitudes towards PR professionals are a bit more counterintuitive when it comes to the social media spectrum.

Social Media 202

Social Media How To Media Journalism 202

Remote PR Jobs

JULY 19, 2024

Trade Shows: These e vents where businesses showcase their products or services may offer an opportunity to connect directly with individuals or organizations in need of PR services to promote their brand and manage media relations. Connect with potential clients and engage with their content.

Case Study 227

Case Study Conference Local Trade Shows 227

Communications Conversations

JANUARY 8, 2021

First, PR Week and Cision recently released their 2020 Comms Report which shared the following stats: When asked how much of your current engagement efforts are focused on mainstream media vs. influencers, 74% of respondents said mainstream media and just 26% said influencers. Trust in the media is almost at an all-time low.

Newspapers 179

Newspapers Local Consumer YouTube 179

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

MAY 23, 2023

Among the services those PR professionals have offered on a pro bono basis have been press materials and media relations for fundraising events, media training, brand messaging, website copywriting, social media support and communications planning. PR Paid Forward makes volunteering simple, social and rewarding.

Nonprofit 148

Nonprofit Local Training Media Training 148

PRSay

FEBRUARY 7, 2024

.” Two longtime PRSA members are serving as the instructors: Jeanne Salvatore, president at JMS Communications and a lecturer of public relations at Seton Hall University, and Sherry Goldman, president of Goldman Communications Group and an adjunct professor in public relations at the City College of New York.

Communications 193

Communications Sports Journalism Fashion 193

PRSay

APRIL 9, 2021

Taryn won the Overall Best Pitch of the Year competition that I run for my group coaching program, and Mackenzie earned Runner-up status. Michael Smart teaches PR professionals how to increase their positive media placements. Get more media pitching knowledge from him here. Other entrants landed The New York Times , CNN, Inc.,

Pitching 167

Pitching Travel Journalism Exercises 167

ImPRessions - Crenshaw Communications

MARCH 16, 2016

Last year I agreed to help an acquaintance school his staff on some media relations and PR techniques. His nonprofit group was struggling with some perception issues, and because I have some direct experience and a strong interest in his area, I was moved to try to help. Execution may be harder than strategy. PR requires time.

Nonprofit 120

Nonprofit Training Media Relations Course 120