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Visual storytelling through infographics, videos, and interactive content helps break down complex concepts. According to the Stockholm International Peace Research Institute, global military spending reached $2.1 A 2023 Gallup poll found that 72% of Americans worry about the privacy implications of new technologies. trillion in 2021.
So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.
In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.
In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.
In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.
With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Assess lessons for the company’s internal communication plan.
13% say not following brand guidelines. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. The cost of B2B marketing content. Annual spending on PR software grew 14.7%
It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. billion ,” according to a new report from Burton-Taylor International Consulting. Social media statistics from 2020. Marketing Statistics from 2020.
And LinkedIn actually recommends updating your brand guidelines every few years to keep your brand identity fresh and consistent across all your marketing channels. If your brand has updated its brand or style guidelines, it’s probably time to inject your content with the new tone and voice that aligns with your current style.
Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. Get creative, and think about ways to turn your white paper content into social media posts, videos, infographics, and even podcast episodes.
However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. Highly-researched guides on a specific topic (e.g. Interactive Campaigns.
According to its website, “b y using the GRI G4 Guidelines (which will soon transition to GRI Sustainability Reporting Standards – GRI Standards, for short), reporting organizations disclose their most critical impacts – be they positive or negative – on the environment, society and the economy.
Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. In data-driven industries like healthcare and finance, internal information is a powerful differentiator. “We’ve found internal reporting guidelines to be really helpful.
Understand the Regulatory Landscape Finance content marketers face a labyrinth of regulations, from GDPR and SEC guidelines to countless industry-specific rules. Be sure to include guidelines for sourcing and citation, tone, linking best practices, imagery, use of quotations/testimonials, and required legal disclosures.
Then, internally link your content to your money pages. Here’s how to do it: To find sites that offer guest posting opportunities, use Google operators: your niche + guest post your niche + guest post guidelines your niche + contribute article There are a few major red flags to look out for with guest posts.
The best way to maintain consistency with the graphics your brand uses is to build out your brand standards and guidelines right away,” said Junius. Infogr.am: If your business creates infographics, check out Infogr.am. Source: The Honest Company ). This creates a solid foundation for any future social media or blog asset creation.”
Whether you’re publishing sporadic social posts or managing a full-fledged content marketing machine complete with white papers, video projects, and infographics galore, an editorial calendar is critical for staying on track (and sane). It can also help out with tasks like identifying internal linking opportunities.
Most of their infographics only cost 1 credit, which is $345. (It For instance, Europe’s Top Personal Income Tax Rates are perfect for an international campaign. Most sites will have guest post guidelines with specific requirements when pitching. It seems like you save money if you buy multiple credits.)
Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Internal Datasets.
Leverage Existing Content and Data Whenever Possible Use your company’s internal data to uncover unique angles for campaigns. They have to be supported by this internal, not internal, but entire strategy around it. So, um, from ideate, from pitching the ideas, we often already provide mock ups within the guidelines and styling.
Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. In data-driven industries like healthcare and finance, internal information is a powerful differentiator. “We’ve found internal reporting guidelines to be really helpful.
Then, internally link your content to your money pages. Here’s how to do it: To find sites that offer guest posting opportunities, use Google operators: your niche + guest post your niche + guest post guidelines your niche + contribute article There are a few major red flags to look out for with guest posts.
I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after. It’s easy and it works to build reach fast.
You’ve got an efficient pipeline pumping out blogs, ebooks, infographics, social media , and thought leadership. After Contently conducted an internal audit in 2022, we discovered 22 articles that offered our audience crucial advice but had outdated research. And yet, the results still don’t reflect the effort.
In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. If they visualized the data in a chart or infographic. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. Conclusion.
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