Waxing UnLyrical

OCTOBER 7, 2019

Infographics. It has become a discipline in its own right over recent years, meaning it requires its own specific set of expertise, rules and guidelines. People are more interested in visuals than ever, whether it’s infographics, images or videos. Common ones include: Blogs. White papers. Case studies. Assessments.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 66% said conferences (including virtual). Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues.

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year.

Survey 183

Survey Marketing B2B Study 183

Shift Communications

JULY 20, 2015

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. SHIFT is unique among PR agencies in that it not only has Account Services teams, but a Creative Services team and Marketing Technology team as well.

Agency 60

Agency Creativity Infographics eBook 60

Contently - Strategy

JULY 12, 2024

And LinkedIn actually recommends updating your brand guidelines every few years to keep your brand identity fresh and consistent across all your marketing channels. If your brand has updated its brand or style guidelines, it’s probably time to inject your content with the new tone and voice that aligns with your current style.

How To 52

How To Engineering Guidelines Google 52

Shift Communications

DECEMBER 10, 2015

This can be made easier if there are specified branding guidelines for image creation – rules that tell you things like what colors to use. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. This concept applies in design as well.

Infographics 60

Infographics Tools Writing Guidelines 60

Contently - Strategy

JULY 10, 2024

Here are a few ways generative AI can make your job a little easier, as well as some best practices for introducing the technology into your work routine. If you use vendors yourself, it’s a good idea to draft your own guidelines around issues like disclosure, copyright, and data handling.

Analysis 52

Analysis How To Content Marketing SEO 52

Prohibition

AUGUST 23, 2023

Establish Clear Expectations : Once you’ve secured a collaboration, clearly communicate your expectations, including the type of content, posting schedule, and any guidelines or restrictions. Show genuine interest in their content and highlight how a partnership could benefit both parties.

Retail 62

Retail Marketing Advertising Advertising 62

Beyond PR

JUNE 7, 2016

Include video footage, infographics, personnel headshots, product images, downloadable PDFs and other visual elements to diversify plain text and add appeal. Don’t forget to include descriptive captions, attribution guidelines and other appropriate background information. Events and Presentations.

Video 40

Video Guidelines Infographics Financial 40

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Buzzstream

DECEMBER 1, 2023

Pitchable content in the SaaS world typically falls into one of these two (or sometimes multiple) buckets: Infographics/Animation/Videos/Data Visualizations Surveys/Reports Tools/Templates Interactives/Calculators Complete Guide But before you create your content, you must ensure an audience exists.

Examples 133

Examples Software Pitching Tools 133

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after. It’s easy and it works to build reach fast.

Communications 79

Communications Pinterest Reddit Radio 79

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Buzzstream

DECEMBER 1, 2023

Pitchable content in the SaaS world typically falls into one of these two (or sometimes multiple) buckets: Infographics/Animation/Videos/Data Visualizations Surveys/Reports Tools/Templates Interactives/Calculators Complete Guide But before you create your content, you must ensure an audience exists.

Examples 62

Examples Software Pitching Tools 62