Sword and the Script

OCTOBER 29, 2024

You put guidelines in place on the left and right – limit the number of reviews based on the subject matter – and then empower the team to run forward as fast as they can as long as they stay within the guidelines. We also did external comms (PR), internal comms, social media and analyst relations.

Marketing 190

Marketing eBook Guidelines B2B 190

Stephen Waddington

SEPTEMBER 16, 2021

Two documents published by the Chartered Institute of Personnel and Development (CIPD) provide best practice guidelines for using individual and group communication channels. Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations.

Internal 78

Internal International Communications Employee 78

Onclusive

APRIL 22, 2021

Details for your communication channels: prior to the crisis, choose which communication channels will work best for reaching your key internal and external stakeholders. Prepare draft messages and content guidelines. Create and train a crisis response team. Navigating a crisis is not a solo race—it’s a team sport.

Crisis 195

Crisis How To Crisis Communications Crisis Management 195

PRSay

MARCH 16, 2020

What follows are basic guidelines and resources that PRSA members can use to initiate and support factual conversations in your community and with your internal and external audiences.

Crisis 218

Crisis Communications Publicity Resources 218

Melissa Agnes

AUGUST 28, 2014

During their study, Orla and Julie determined three very important facts: 30% of participants surveyed had witnessed a person in Cardiac arrest, which is quite a high statistic internationally, and this may be reflective of the rapid increase of Chronic diseases (Cardiovascular disease, Diabetes, Obesity) in the Gulf region.

Healthcare 238

Healthcare Social Media Media Case Study 238

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

In PR, your clients – whether internal or external – are your editors. Our main goal is to represent a client company within brand and messaging guidelines that are created in advance or developed jointly with the organization. Your clients are your editors. There’s also the matter of what kinds of stories you’re telling.

Writing 294

Writing Journalism Pitching Guidelines 294

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Guidelines for Submitting. Guidelines for author bios. Think of your content contributor guide as a map for creatives to follow. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

PRSay

APRIL 5, 2021

In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. Have a clear set of standards and guidelines that you can use in making and defending any positions you take. Increase coordination internally and with third parties.

Report 176

Report Company Government Conference 176

Onclusive

JUNE 28, 2017

Adhere to internal communications guidelines when possible. Not every company size requires internal communications guidelines, but a broad framework of preferred fonts, deck templates, and the like can help streamline information consumption so your teammates’ brains can focus on the content, not the flair.

Report 150

Report Marketing Guidelines Internal 150

Melissa Agnes

NOVEMBER 19, 2014

Policies and guidelines must allow for discretion and autonomy during crisis. And give authority to those people who have internalized these values of adaptive crisis response. That’s the main ingredient of a crisis: breaking from the norm. We need people and policies in place that defy the day-to-day operations.

Crisis Management 266

Crisis Management Crisis System Policies 266

5W PR

MARCH 13, 2020

Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. Develop relevant internal & external messaging pre-crisis and templates for post-crisis. Internal Protocol.

Crisis Communications 116

Crisis Communications Crisis Communications Guidelines 116

Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful to reach out and let us know! Todd Defren.

Guidelines 60

Guidelines Social Media Media Privacy 60

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. It should do things with you.

Internal 62

Internal International Digital PR Course 62

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. PR people may also develop guidelines for interacting with the media or even social media.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

JULY 1, 2020

The International Association for the Measurement and Evaluation of Communication also offer two free tools to help PR pros put the Barcelona Principles into practice: Measurement-maturity mapper. I hope to see guidelines on how to better integrate measurement for paid influencers, and the shifting digital-data landscape.”.

Measurement 174

Measurement Communications Banking Survey 174

Melissa Agnes

MAY 23, 2016

It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process. If a (potential) crisis were to present itself, what would be the natural internal escalation process that would take place? The working groups or specific adhoc teams.

Crisis Management 176

Crisis Management Government Crisis How To 176

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 140

Analysis Tools SMB Software 140

ImPRessions - Crenshaw Communications

DECEMBER 1, 2022

Here are my informal guidelines for making the PR world a better place through better executive quotes in press releases. Of course this becomes tricky when announcing a partnership or joint venture involving more than two companies, and there are often internal, political reasons why stakeholders like board members are sometimes quoted.

Guidelines 203

Guidelines Data Course Financial 203

ImPRessions - Crenshaw Communications

JULY 15, 2020

But it’s also important to review your brand’s social media policy, update guidelines on social content, and examine your own social posts. Internal office emails will be shared, deleted posts can be screenshot and saved, and you may not always be muted on that Zoom when you think you are. Don’t get cancelled.

Reputation 221

Reputation How To SEO Guidelines 221

ImPRessions - Crenshaw Communications

JULY 6, 2016

And if the announcement isn’t media worthy to begin with, there’s no reason to do a press release unless it’s for internal marketing, which isn’t a very good reason. Everything is measurable and measured. But the new rules for PR professionals are catching up.

SEO 204

SEO Analytics Measurement B2B 204

Communications Conversations

OCTOBER 14, 2014

They know the brand guidelines. Quick access to internal subject matter experts. That is, your internal resources may not always be the most qualified to handle content development. For example, your internal resource has a history with an internal SME we’ll call “Alex.”

Agency 133

Agency Resources Employee Internal 133

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. According to a study conducted by B2B International , only 54 percent of B2B businesses have a program in place for measuring brand perception. Here’s how it typically works….

Marketing 170

Marketing Measurement Trends Web 170

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. Get internal buy-in. Luckily, the scam was foiled, but it won’t be the last time hoaxers try something like this. So, what’s a PR person to do? Set priorities.

Trends 203

Trends How To Ethics Reputation 203

Cision

JUNE 26, 2015

Peter LaMotte’s recent “Crush Crises Before They Spread” webinar provided attendees with examples of internal and external threats, explored how to incorporate influencers into a strategy and outlined eight steps to prepare for digital crises. 6. Build Social Guidelines. Want to learn how to crush a crisis before it begins?

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

Communications 119

Communications Crisis Internal International 119

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The strategy should also include design elements for custom content, subject matter and, importantly professional editorial guidelines, like any publication. Once you know your target and have defined editorial guidelines, coming up with content ideas should be less challenging. Appoint a content manager and team.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Sword and the Script

NOVEMBER 14, 2023

Work with them on setting guidelines for content – where you only need their expertise if you are outside those guidelines. Push approval authority down to the lowest acceptable level. That includes the lawyers. Your lawyers do not need to review everything. Everybody on the marketing team writes.

Content Marketing 179

Content Marketing B2B Marketing How To 179

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Assess lessons for the company’s internal communication plan.

Healthcare 88

Healthcare Strategy Communications Policies 88

Prakkypedia

JULY 8, 2014

Don’t forget internal audiences – staff, volunteers and so on). Are there existing brand and style guidelines? Check for brand guidelines that not only outline use of the corporate logo, but any details around your organisational values, style, persona, tone of voice and terminology.

Corporate 107

Corporate Communications Guidelines Policies 107

5W PR

DECEMBER 6, 2024

Brands must carefully consider their target audience and ensure that their advertising efforts align with ethical and legal guidelines. This might involve internal reviews, external audits, or the use of compliance software. Consider consulting with legal experts or advertising agencies with experience in this area.

Advertising 78

Advertising Advertising Ethics Local 78

Melissa Agnes

SEPTEMBER 4, 2020

If it’s not something you’ve thought of or raised internally yet, I highly recommend that it be placed on the docket for internal conversation. ReputationDefender has done a great job at making this important process easy, seamless, and accessible to all.

Branding 234

Branding Brand Reputation Crisis 234

ImPRessions - Crenshaw Communications

APRIL 12, 2016

What often works well is a company retreat or other “off-campus” brainstorming to reassess and shift gears to align internally and agree on a strategy for external communications. Get me rewrite!

Company 120

Company Guidelines Leadership Financial 120

Cision

SEPTEMBER 22, 2015

You don’t need an official code of conduct, although it can be helpful to have an internal one, if only for guidelines and crisis communications responses. Reward desired behaviors. You should also create expectations for online behavior. The idea here is to set a tone. What behavior is acceptable and what isn’t?

Community 120

Community Guidelines Crisis Communications Instagram 120

Sword and the Script

APRIL 19, 2022

You don’t have interns firing off marketing emails or press releases – don’t do that here either. That’s not a slight against interns, but the point is you need some with the time, experience and judgment to be what is, essentially, the face of a company to an important group of people. Again, broad guidelines are helpful here.

Twitter 102

Twitter B2B Branding Brand 102

Remote PR Jobs

SEPTEMBER 25, 2023

If those editors find something interesting, they send it to an internal group that is responsible for editing the pieces on the pages in all the editions. It looks for submissions that run from 400 to 1,200 words and that are submitted exclusively. NYT’s news assistants read the Op-Ed submissions.

Pitching 100

Pitching How To Guidelines Newspapers 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. There are other apps making headway for internal comms – like Slack, which already has a large user base and has been valued at $1 Billion. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. There are other apps making headway for internal comms – like Slack, which already has a large user base and has been valued at $1 Billion. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100