Sword and the Script

DECEMBER 8, 2020

You can produce anonymous internal surveys, if nothing else. Internal M&A comms is essentially a reputation and brand management play. Treat internal M&A comms like any other marketing campaign or business initiative. Here are the guidelines and how to pitch. Pay attention to anecdotes from managers. Do not rush.

Internal 111

Internal International Employee Leadership 111

5W PR

JANUARY 7, 2025

Collaborate with international travel agencies and online booking platforms to reach a wider audience. Provide information and booking options in multiple languages to cater to international visitors. Develop a centralized global marketing plan that outlines key messaging and brand guidelines.

Hotels 78

Hotels Local Marketing Engineering 78

Cision

SEPTEMBER 13, 2017

 3.    Institute Brand Guidelines to Navigate your Communications  . Developing brand guidelines will ensure consistency across all marketing channels. Editorial Guidelines: Establish writing standards to ensure consistency across content. Internally, get company-wide buy-in before the public announcement. Informative?

Corporate 270

Corporate Branding Brand Guidelines 270

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve?

Measurement 368

Measurement Guidelines Data Education 368

Prowly

FEBRUARY 28, 2025

It supports employee advocacy through internal PR efforts, like employee newsletters, recognition programs, or sharing success stories, which can motivate employees to become brand advocates. Give them basic guidelines and let them do the rest to make the message heartfelt and authentic. Don't do this.

Branding 104

Branding Brand Employee Case Study 104

5W PR

FEBRUARY 14, 2025

These sessions help team members internalize their roles while identifying gaps in your response plan. Establish clear guidelines for responding to negative comments – when to engage, when to take conversations private, and what language to use.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Stephen Waddington

SEPTEMBER 16, 2021

Two documents published by the Chartered Institute of Personnel and Development (CIPD) provide best practice guidelines for using individual and group communication channels. Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations.

Internal 78

Internal International Communications Employee 78

5W PR

DECEMBER 6, 2024

Brands must carefully consider their target audience and ensure that their advertising efforts align with ethical and legal guidelines. This might involve internal reviews, external audits, or the use of compliance software. Consider consulting with legal experts or advertising agencies with experience in this area.

Advertising 78

Advertising Advertising Ethics Local 78

5W PR

FEBRUARY 22, 2025

According to the Stockholm International Peace Research Institute, global military spending reached $2.1 A 2023 Gallup poll found that 72% of Americans worry about the privacy implications of new technologies. These relationships require careful communication management and strategic messaging. trillion in 2021.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

FEBRUARY 24, 2025

According to a 2022 PwC Crisis Survey, 95% of business leaders expect to face a crisis in the future, yet only 49% have a crisis response plan in place.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Onclusive

APRIL 22, 2021

Details for your communication channels: prior to the crisis, choose which communication channels will work best for reaching your key internal and external stakeholders. Prepare draft messages and content guidelines. Create and train a crisis response team. Navigating a crisis is not a solo race—it’s a team sport.

Crisis 195

Crisis How To Crisis Communications Crisis Management 195

PRSay

MARCH 16, 2020

What follows are basic guidelines and resources that PRSA members can use to initiate and support factual conversations in your community and with your internal and external audiences.

Crisis 218

Crisis Communications Publicity Resources 218

Melissa Agnes

AUGUST 28, 2014

During their study, Orla and Julie determined three very important facts: 30% of participants surveyed had witnessed a person in Cardiac arrest, which is quite a high statistic internationally, and this may be reflective of the rapid increase of Chronic diseases (Cardiovascular disease, Diabetes, Obesity) in the Gulf region.

Healthcare 238

Healthcare Social Media Media Case Study 238

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

In PR, your clients – whether internal or external – are your editors. Our main goal is to represent a client company within brand and messaging guidelines that are created in advance or developed jointly with the organization. Your clients are your editors. There’s also the matter of what kinds of stories you’re telling.

Writing 294

Writing Journalism Pitching Guidelines 294

5W PR

FEBRUARY 27, 2025

The company issued clear product identification guidelines, provided multiple return options, and maintained an updated recall website. LEGO exemplifies this approach by publicly sharing their safety testing procedures and compliance with international standards like ASTM F963 and EN71.

Communications 78

Communications Education Consumer Guidelines 78

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Guidelines for Submitting. Guidelines for author bios. Think of your content contributor guide as a map for creatives to follow. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 170

Analysis Tools SMB Software 170

PRSay

APRIL 5, 2021

In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. Have a clear set of standards and guidelines that you can use in making and defending any positions you take. Increase coordination internally and with third parties.

Report 173

Report Company Government Conference 173

Buzzstream

NOVEMBER 19, 2024

There isn’t as much frequent, back-and-forth communication with regard to keeping a journalist up to date with internal news from the client.” Last, let’s examine how different digital and traditional PR teams communicate internally. Internal Communication Based on our research, digital PR and traditional PR teams rarely interact.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Onclusive

JUNE 28, 2017

Adhere to internal communications guidelines when possible. Not every company size requires internal communications guidelines, but a broad framework of preferred fonts, deck templates, and the like can help streamline information consumption so your teammates’ brains can focus on the content, not the flair.

Report 150

Report Marketing Guidelines Internal 150

Melissa Agnes

NOVEMBER 19, 2014

Policies and guidelines must allow for discretion and autonomy during crisis. And give authority to those people who have internalized these values of adaptive crisis response. That’s the main ingredient of a crisis: breaking from the norm. We need people and policies in place that defy the day-to-day operations.

Crisis Management 266

Crisis Management Crisis System Policies 266

5W PR

MARCH 13, 2020

Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. Develop relevant internal & external messaging pre-crisis and templates for post-crisis. Internal Protocol.

Crisis Communications 116

Crisis Communications Crisis Communications Guidelines 116

Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful to reach out and let us know! Todd Defren.

Guidelines 60

Guidelines Social Media Media Privacy 60

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. It should do things with you.

Internal 62

Internal International Digital PR Course 62

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. PR people may also develop guidelines for interacting with the media or even social media.

Training 195

Training Media Training Crisis Communications Reputation 195

Melissa Agnes

MAY 23, 2016

It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process. If a (potential) crisis were to present itself, what would be the natural internal escalation process that would take place? The working groups or specific adhoc teams.

Crisis Management 176

Crisis Management Government Crisis How To 176

PRSay

JULY 1, 2020

The International Association for the Measurement and Evaluation of Communication also offer two free tools to help PR pros put the Barcelona Principles into practice: Measurement-maturity mapper. I hope to see guidelines on how to better integrate measurement for paid influencers, and the shifting digital-data landscape.”.

Measurement 170

Measurement Communications Banking Survey 170

ImPRessions - Crenshaw Communications

DECEMBER 1, 2022

Here are my informal guidelines for making the PR world a better place through better executive quotes in press releases. Of course this becomes tricky when announcing a partnership or joint venture involving more than two companies, and there are often internal, political reasons why stakeholders like board members are sometimes quoted.

Guidelines 203

Guidelines Data Course Financial 203

ImPRessions - Crenshaw Communications

JULY 15, 2020

But it’s also important to review your brand’s social media policy, update guidelines on social content, and examine your own social posts. Internal office emails will be shared, deleted posts can be screenshot and saved, and you may not always be muted on that Zoom when you think you are. Don’t get cancelled.

Reputation 221

Reputation How To SEO Guidelines 221

Ethical Voices

OCTOBER 28, 2024

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. Besides SPRING PR, I’m the founder of the Doing Digital International Forum , one of the largest tech events in the region. It’s a huge dilemma.

Ethics 53

Ethics How To Crisis Internal 53

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

Communications 145

Communications Crisis Internal International 145

ImPRessions - Crenshaw Communications

JULY 6, 2016

And if the announcement isn’t media worthy to begin with, there’s no reason to do a press release unless it’s for internal marketing, which isn’t a very good reason. Everything is measurable and measured. But the new rules for PR professionals are catching up.

SEO 204

SEO Analytics Measurement B2B 204

Communications Conversations

OCTOBER 14, 2014

They know the brand guidelines. Quick access to internal subject matter experts. That is, your internal resources may not always be the most qualified to handle content development. For example, your internal resource has a history with an internal SME we’ll call “Alex.”

Agency 133

Agency Resources Employee Internal 133

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. According to a study conducted by B2B International , only 54 percent of B2B businesses have a program in place for measuring brand perception. Here’s how it typically works….

Marketing 170

Marketing Measurement Trends Web 170

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. Get internal buy-in. Luckily, the scam was foiled, but it won’t be the last time hoaxers try something like this. So, what’s a PR person to do? Set priorities.

Trends 203

Trends How To Ethics Reputation 203

Cision

JUNE 26, 2015

Peter LaMotte’s recent “Crush Crises Before They Spread” webinar provided attendees with examples of internal and external threats, explored how to incorporate influencers into a strategy and outlined eight steps to prepare for digital crises. 6. Build Social Guidelines. Want to learn how to crush a crisis before it begins?

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Sword and the Script

NOVEMBER 14, 2023

Work with them on setting guidelines for content – where you only need their expertise if you are outside those guidelines. Push approval authority down to the lowest acceptable level. That includes the lawyers. Your lawyers do not need to review everything. Everybody on the marketing team writes.

Content Marketing 199

Content Marketing B2B Marketing How To 199