Buzzstream

NOVEMBER 19, 2024

Digital PR occurs online , through pitching stories or content via email to journalists at news publications. Once created, WalletHub (or an agency) pitches the story to news publications in the cities featured in the article via email outreach. Last, let’s examine how different digital and traditional PR teams communicate internally.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? Guidelines for Submitting. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

Remote PR Jobs

SEPTEMBER 25, 2023

If those editors find something interesting, they send it to an internal group that is responsible for editing the pieces on the pages in all the editions. It looks for submissions that run from 400 to 1,200 words and that are submitted exclusively. NYT’s news assistants read the Op-Ed submissions.

Pitching 100

Pitching How To Guidelines Newspapers 100

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Twitter Interviews 111

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. But then there’s PR, which is commonly treated as a different mechanism altogether.

Marketing 170

Marketing Measurement Trends Web 170

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

Communications 149

Communications Crisis International Internal 149

Sword and the Script

APRIL 19, 2022

Some 94% of 2,547 reporters responding to an annual survey by Muck Rack say email is still their preferred way to receive pitches, but anyone that works in PR knows that a journalist’s inbox is a very competitive space. 13% accept pitches on Twitter – and those that do tend to make this clear in their Twitter bio. Humanize it.

Twitter 106

Twitter B2B Branding Brand 106

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. She shares insights and tactical advice from years of experience (and success) from pitching internationally. Like you have to be pitching your stuff.

International 62

International Internal Digital PR Course 62

Sword and the Script

DECEMBER 26, 2017

Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Communications Conversations

OCTOBER 14, 2014

They know the brand guidelines. Quick access to internal subject matter experts. That is, your internal resources may not always be the most qualified to handle content development. For example, your internal resource has a history with an internal SME we’ll call “Alex.”

Agency 133

Agency Resources Employee Internal 133

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. The deluge of PR pitches. Pitch proof points with claims. billion ,” according to a new report from Burton-Taylor International Consulting.

Survey 183

Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

MARCH 14, 2017

Here are some guidelines we’ve developed for those considering issuing an RFP for public relations services. Whatever the reason, it’s key to have all internal stakeholders agree on the rationale, need, and goals in order to develop a profile for the type of PR team that fits. Media responses from every pitch?

Meeting 191

Meeting Agency Creativity Case Study 191

Cision

AUGUST 11, 2016

I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001. During my journalism career, I can’t count how many times someone in PR pitched me on a story that I had already written or had nothing to do with my beat.

Corporate 0

Corporate Airlines Financial Journalism 0

PRSay

OCTOBER 14, 2019

RockDove Solutions is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Whether you work for an organization or an agency, one of the most agonizing annual rituals is the pitching of a new crisis plan. We at RockDove Solutions are in a privileged position to understand those changes.

Crisis 88

Crisis Crisis Management Training Mobile 88

Sword and the Script

JANUARY 9, 2018

1) Share the news internally. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. You should also check the contributed guidelines from the publication that first published the article as often they require content to be exclusive for several days or weeks.

Media 121

Media B2B Groups Conference 121

Buzzstream

FEBRUARY 28, 2025

She talks about everything from setting up a news monitoring workflow to building content banks to crafting pitch emails. Speed is CriticalBut So is Precision Ensure your pitch, press release, and content update are aligned so journalists see a consistent, timely story. How do you pitch existing content?

Strategy 62

Strategy SEO Pitching Banking 62

Stephen Waddington

OCTOBER 20, 2017

You’ve two weeks to pitch. Ten days in and we’ve had almost 20 pitches for the CIPR’s anniversary project, covering a wide variety of topics. All pitches will be reviewed on merit and in the wider context of the book. These include diversity, international, internal communications and teaching. Work in progress.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Ishmael's Corner

JUNE 8, 2015

Surrounded by crystal waters, a sea of yachts and the lingering aroma of freshly baked bread, I never anticipated entering an intellectual coliseum during my time at the International Cannes Film Festival in France. In public relations, this lives in the art of pitching. 2) Know Your Audience. 3) Believe in Your Message.

Communications 60

Communications Film Guidelines Pitching 60

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry.

Data 106

Data Meeting Measurement Report 106

Tribe Builder Media

FEBRUARY 11, 2019

Producing high-quality, effective pitches is extremely time-consuming and difficult for a single in-house PR manager to handle. It’s not just coming up with a pitch, it’s being able to come up with the larger story and hooking your product, service or expertise in with it. Just for the pitches. Relationships.

International 40

International Internal Agency Pitching 40

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. The PR Council’s guidelines have a dozen questions to help suss out any potential bias while using generative AI in public relations. Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. The PR Council’s guidelines have a dozen questions to help suss out any potential bias while using generative AI in public relations. Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Clear and present AI “A renewed focus on and commitment to internal communications. Audiences know the difference.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

FEBRUARY 4, 2020

The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives. Besides being able to unsubscribe (or subscribe) to all pitches, a journalist can unsubscribe from a specific company that spams them with irrelevant story pitches.”. 9) OnePitch analyzes 1,000 pitches for trends.

Software 121

Software Analysis Data Technology 121

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. I’ve discussed the value of expert commentary for journalists in this piece.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. Two key ingredients reporters look for are human voices (e.g. a decline in X).

Conference 80

Conference Healthcare Marketing Crisis 80

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% I’m open to pitches on these, but please read this first. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. billion in 2021

B2B 148

B2B Marketing Survey Software 148

Stephen Waddington

OCTOBER 21, 2017

CIPR members interested in contributing to the project should read the contributors’ guidelines and submit a pitch by 3 November, 2017. Experiencing Public Relations: International Voices brings together stories of public relations in daily life throughout the world, examining both its positive and negative sides.

Guidelines 68

Guidelines Local Twitter Community 68

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

Agency 89

Agency Energy Crisis Management Industry 89

Buzzstream

MARCH 5, 2025

There are two parts to that, really one part with the internal capabilities, so making sure that we’re evolving our service and team empowerment so the team knows what they’re doing on these AI platforms. The Headline Grabber tool was developed internally at Distinctly. Matt: We might call it the AI minefields.

Digital PR 62

Digital PR How To Analysis Tools 62

Konnect Agency

MARCH 31, 2020

Show Empathy: Remember that this is an incredibly stressful time for everyone and let that inform the way you shape your communications, both internally and externally. Try to be as transparent and direct as possible. This is a time where people may have many questions and you need to try to be as patient as possible.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Buzzstream

AUGUST 12, 2024

Without specific guidelines and guardrails, ChatGPT will do its best to answer what it thinks you want but won’t get close enough. for Writing a Pitch PressPal is an AI-powered tool from MuckRack. It uses AI to write pitches based on a simple prompt. It also provides you with relevant journalists to pitch. (I PressPal.ai

Tools 62

Tools Pitching Google Digital PR 62

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” In both cases, succeeding in a pay-to-play world means managing internal expectations.

Advertising 52

Advertising Advertising Conference Ethics 52

Buzzstream

JULY 10, 2024

Google’s Quality Rater Guidelines – Specifically mentioned page 27 discussing E-E-A-T. It’s the pitching. It’s the content that’s being pitched out. So it could be content-led pitching and the expert quote, like contentless or whatever. And my take here is that. It’s the ideas.

Digital PR 98

Digital PR SEO Google Travel 98

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. Given this, there are a few guidelines. What do they represent? This, again, requires careful market research.

Branding 109

Branding Brand Publicity Consumer 109