Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful to reach out and let us know! Todd Defren.

Guidelines 60

Guidelines Social Media Media Privacy 60

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world.

Writing 107

Writing Case Study Study Brand 107

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 170

Analysis Tools SMB Software 170

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

JUNE 28, 2017

Adhere to internal communications guidelines when possible. Not every company size requires internal communications guidelines, but a broad framework of preferred fonts, deck templates, and the like can help streamline information consumption so your teammates’ brains can focus on the content, not the flair.

Report 150

Report Marketing Guidelines Internal 150

Sword and the Script

NOVEMBER 14, 2023

In my experience, this usually stems from a scenario like this: A team of one or two content marketers is responsible for all the content; Nobody else on the marketing team writes, but everyone has opinions on editing; and There is little process – especially for review and approval. Everybody on the marketing team writes.

Content Marketing 199

Content Marketing B2B Marketing How To 199

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. According to a study conducted by B2B International , only 54 percent of B2B businesses have a program in place for measuring brand perception. Here’s how it typically works….

Marketing 170

Marketing Measurement Trends Web 170

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The strategy should also include design elements for custom content, subject matter and, importantly professional editorial guidelines, like any publication. Nothing creates better PR writers than a rigid writing schedule. We regularly look at our own internal metrics to see what topics “pull” the most with our readers.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Prakkypedia

JULY 8, 2014

Don’t forget internal audiences – staff, volunteers and so on). As a Corporate Communications Manager, you could find yourself writing media releases, speeches, website content, newsletter content and more. And get your approvals in writing. Are there existing brand and style guidelines? What happens during a crisis?

Corporate 107

Corporate Communications Guidelines Policies 107

Ethical Voices

OCTOBER 28, 2024

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. Besides SPRING PR, I’m the founder of the Doing Digital International Forum , one of the largest tech events in the region. It’s a huge dilemma.

Ethics 53

Ethics How To Crisis Internal 53

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

Communications 145

Communications Crisis Internal International 145

Remote PR Jobs

SEPTEMBER 25, 2023

The New York Times encourages authors to write in their own voice. Writing to “seem smart” often has the opposite effect, and it’s best to focus in detail on something specific from a unique perspective. The goal of the editing process is to make the author’s thinking and writing as clear and orderly as possible.

Pitching 100

Pitching How To Guidelines Newspapers 100

Communications Conversations

OCTOBER 14, 2014

They know the brand guidelines. Quick access to internal subject matter experts. That is, your internal resources may not always be the most qualified to handle content development. They may not understand how to write for an online audience. They understand what you’re trying to achieve at a 10,000-foot level.

Agency 133

Agency Resources Employee Internal 133

Melissa Agnes

SEPTEMBER 4, 2020

In order to write this review, I took the time to experience the ReputationDefender brand and its ReputationGrower service firsthand. If it’s not something you’ve thought of or raised internally yet, I highly recommend that it be placed on the docket for internal conversation.

Branding 234

Branding Brand Reputation Crisis 234

Sword and the Script

APRIL 19, 2022

You don’t have interns firing off marketing emails or press releases – don’t do that here either. That’s not a slight against interns, but the point is you need some with the time, experience and judgment to be what is, essentially, the face of a company to an important group of people. Again, broad guidelines are helpful here.

Twitter 105

Twitter B2B Branding Brand 105

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. It should do things with you.

Internal 62

Internal International Digital PR Course 62

PR in High Definition

AUGUST 24, 2020

Set guidelines for manoeuvrability. For example, you may run comms in multiple countries, so how strict are your localisation rules – does a comms team in France have the flexibility to re-write copy keeping the essence of the original content, or should they largely translate and localise only where needed? Faster feed of knowledge.

Guidelines 102

Guidelines LinkedIn Course Examples 102

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

Cision

AUGUST 11, 2016

I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001. How did you get your start in corporate communications? With so much content saturating the marketplace, how can you ensure your messaging resonates?

Corporate 0

Corporate Airlines Financial Journalism 0

Sword and the Script

JULY 14, 2020

It seems to me, if everything is viewed through political filters, then we want to apply those filters to all communications – external and internal – before it goes out and not after. A protracted review and approval process Ever notice how it merely takes a few hours to write copy and days, or even weeks, to approve it?

Survey 160

Survey Measurement System Education 160

Sword and the Script

JANUARY 9, 2018

1) Share the news internally. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn.

Media 119

Media B2B Groups Conference 119

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. The first pass through is about taking out the weeds, the ones that are weak or may not have followed the guidelines. International Business Awards (Stevies).

Writing 52

Writing How To Local Examples 52

Critical Mention

JANUARY 16, 2020

Internal links: A link on your website that leads to another page of that same website. Internal links direct internet users to another link on your site to gain, helping them learn even more about your brand. Internal links should contain related content to the page site visitors are initially on. SCHEDULE A DEMO.

SEO 80

SEO Strategy Engineering Mobile 80

Shift Communications

AUGUST 25, 2017

Then, these links were ranked by total social engagements, analyzed and compartmentalized into one of 13 categories: social media , writing , media relations , marketing , advertising , SEO , careers , analytics , crisis comms , data/data-driven , events , influencers , and investor relations. Numbers do not lie! Roman Greco.

Data 92

Data SEO Guidelines Advertising 92

Contently - Strategy

DECEMBER 1, 2022

Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management. Write a company mission statement based on your findings. Write your one-liner. Last but not least, you’ll want to write a paragraph or two that describes your company.

Strategy 129

Strategy Branding Brand How To 129

Buzzstream

MARCH 5, 2025

There are two parts to that, really one part with the internal capabilities, so making sure that we’re evolving our service and team empowerment so the team knows what they’re doing on these AI platforms. The Headline Grabber tool was developed internally at Distinctly. Matt: We might call it the AI minefields.

Digital PR 62

Digital PR How To Analysis Tools 62

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. 13% say not following brand guidelines. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% It takes an average of 4 hours to write in 2022. billion in 2021 .

B2B 144

B2B Marketing Survey Software 144

Waxing UnLyrical

APRIL 5, 2013

Developing a brand identity, writing brand guidelines, or developing a message matrix seem like a waste of time when you could be plastering town with your ads now. But, our hope is, of course, that the market becomes more competitive as more Libyan and international businesses become active and consumers more sophisticated.

Government 95

Government Guidelines Course Travel 95

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. 37% of publishers are not in compliance with FTC guidelines on native ads. It’s good to know where and how other marketers are finding success. We are after all forever students of marketing.

Content Marketing 139

Content Marketing Social Media SEO Publicity 139

Buzzstream

MARCH 5, 2025

If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. For instance, Europe’s Top Personal Income Tax Rates are perfect for an international campaign. You could write a story around it and then do some link outreach to major pubs in each country.

Digital PR 62

Digital PR Pitching Study Google 62

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Communications Conversations

AUGUST 15, 2017

During my internships, I was able to try my hand at many tasks including writing, research, design, photo/videography, and project management. Even at a campus job unrelated to my field (I made a lot copies there) I had opportunities to practice certain skills, like designing posters and writing.

Meeting 114

Meeting Guidelines Writing Local 114

Buzzstream

FEBRUARY 28, 2025

And I guess I brought up the reactor PR thing because I was writing a piece about it at the time. I mean, it’s basically giving the journalist every single thing they need to be able to go off and just write a post, right, without even contacting you back. I struggled with that a lot when I was writing my newsjacking guide.

Strategy 62

Strategy SEO Pitching Banking 62

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Of course, I couldn’t write a post like this without nominating a couple people myself! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128