Cision

OCTOBER 17, 2017

Other particularly egregious subject lines in an email pitch might include: Anything beginning with “re:” or “fwd:” “Press release” “Interview opportunity” Contently published a round-up of valuable advice from reporters on the subject of subject lines. Conclusion.

Pitching 275

Pitching Public Affairs Report Guidelines 275

5W PR

FEBRUARY 27, 2025

The company issued clear product identification guidelines, provided multiple return options, and maintained an updated recall website. This approach led to a 60% return rate – well above the typical 30% response for toy recalls.

Communications 78

Communications Education Consumer Guidelines 78

ImPRessions - Crenshaw Communications

MARCH 9, 2016

What is that interview or profile actually worth? The short version of the PR industry’s evolution is that six years ago it created the Barcelona Principles , a set of seven voluntary guidelines to measure the efficacy of PR campaigns. Here are my real-world guidelines for PR professionals. Set a budget for measurement.

Measurement 189

Measurement How To Guidelines Web 189

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. These can include writers and editors for different sections of a magazine or newspaper, or more than one segment producer for a TV interview. Break these rules; improve media relations. Always offer an exclusive.

Media Relations 195

Media Relations Media Pitching Product Launch 195

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • By including sponsorship guidelines for influencers, etc.,

How To 176

How To Media Guidelines Pitching 176

5W PR

MARCH 12, 2025

Strong crisis management protects brand reputation.

Case Study 78

Case Study Brand Branding Ethics 78

Deirdre Breakenridge

NOVEMBER 11, 2019

We can’t always predict what will resonate, so it’s important to not stick to a formula or rigid guidelines. Every week she interviews female CEOs, business leaders, and artists, not only promoting the brand’s values of supporting women-led businesses but sharing their platform with potential partners.

Community 206

Community Nonprofit Conference Social Media 206

The Proactive Report

OCTOBER 30, 2023

In the past it has taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a guesstimate of what this audience cares about. Audience Analysis Knowing as much as you can about your audience has always been the key to success.

Trends 182

Trends Marketing Wikipedia Reddit 182

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. They are loved by their fans for a reason; take away their quirks and it turns into an ad…they’ll see right through it.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

My recommendation: rather than conduct phone interviews around a topic this sensitive, develop prepared content in the form of a whitepaper or blog to share with media contacts. Different CTV product manufacturers have different ACR guidelines in place. DOOH is hot. Other issues, like device fragmentation, are more entrenched.

Privacy 156

Privacy Advertising Advertising Data 156

Sword and the Script

JULY 20, 2021

If you are interested in contributing please read these guidelines. . To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom.

B2B 190

B2B Company Marketing SEO 190

ImPRessions - Crenshaw Communications

APRIL 19, 2018

A good PR agency will have a plan to ride the wave with additional tactics like follow-up interviews, panels, and bylines. For additional guidelines on what companies should expect from their agencies, see this earlier post. They should also offer ideas for merchandising high-value earned media placements.

Agency 136

Agency Guidelines Course Meeting 136

Sword and the Script

NOVEMBER 1, 2022

Editor’s Note : A version of this post first appeared as sponsored content in audio format on the Hanson and Hunt podcast: 169: Demonstrating real value, one-word tweets, dressing down for the job interview. Please read these guidelines if you are interested in contributing a guest post. .

Media 137

Media Survey Guidelines Education 137

Sword and the Script

JULY 26, 2022

Do you want to have an interview with her?” It should go without saying, but make sure you check out the guidelines for articles to nail word counts and formatting. How do you earn media? You find a publication and say, “Hey, there’s a pretty wild trend happening in your field. Our CEO is an expert on the topic.

Media 185

Media Pitching Agency Guidelines 185

Contently - Strategy

DECEMBER 1, 2022

During those interviews, you should have spoken to customers about your competitors. Start by making a complete list of your own based on your customer interviews. Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management.

Strategy 131

Strategy Brand Branding How To 131

PR for Anyone

JUNE 29, 2021

Free PR Interview Transcript. So we’re following, you know, strict guidelines and that with the CDC. She found out on segment day that the host had not hugged her mother in months and when Antrina used the hook “Yes, you can hug your grandparents” it instantly appealed to her and she booked the segment.

Pitching 130

Pitching Skype Healthcare Guidelines 130

Communications Conversations

MARCH 30, 2022

Worse yet: Most aren’t even remotely familiar with social specs, best practices and guidelines to provide informed guidance to the creative team. Social video can’t be about TV ads and talking heads (panel discussions or interviews) in 2022. Learn–and teach others–how to shoot on an iPhone.

Video 113

Video Guidelines Advertising Advertising 113

The Hoyt Organization

JULY 22, 2024

Adapting to Different Interview Styles and Formats One can only guess what the interviewer will ask when attending an interview, not to mention the style and format of their questions. Media training helps executives recognize and adapt to different interview styles, whether confrontational, conversational, or informational.

Media 81

Media Training Ethics Media Training 81

Cision

AUGUST 11, 2016

In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. How did you get your start in corporate communications?

Corporate 0

Corporate Airlines Financial Journalism 0

Shift Communications

OCTOBER 7, 2016

When his love of music lands him an assignment from Rolling Stone magazine to interview the budding band Stillwater, he sets off on an eye-opening journey (against his mother’s wishes) with the band’s tour that ultimately changes him – and his future – forever.

Guidelines 129

Guidelines Trends Industry Financial 129

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

Measurement 97

Measurement Comparison Advertising Advertising 97

5W PR

JUNE 11, 2024

Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos. Demystifying AI through PR fosters informed dialogues and engenders public trust.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Sword and the Script

DECEMBER 26, 2023

AI leads reporters to conduct real interviews again “The growing use of generative AI will force media outlets to be much more careful about how they source and gather input for stories. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 211

Writing Communications Marketing B2B 211

PRSay

FEBRUARY 5, 2019

We could interview the vets who were examining the dogs during a Facebook Live broadcast. Visit PRSA’s Silver Anvil website for entry guidelines , tips from judges and case studies from past winners. We could follow one of the dogs, posting stories about his journey from rescue to adoption. Entrants who submit by the Feb.

Case Study 99

Case Study Study Guidelines Internal 99

Bianchi Biz Blog

OCTOBER 15, 2020

We went from conducting media interviews in person around a conference table at their office or corporate headquarters to conducting these interviews in written form via email or via phone and video conference.

Media Relations 75

Media Relations B2B Media Conference 75

Beyond PR

OCTOBER 5, 2016

Don’t forget, though, to mind the SEC’s guidelines for the presentation of GAAP and non-GAAP measures when highlighting financials.). Or instead of a video, offer up an exclusive CEO interview instead. These include quarterly earnings, sales, and other contributing factors. How Social Media Fits into the Picture.

Financial 99

Financial Video Guidelines Infographics 99

Ethical Voices

OCTOBER 28, 2024

They do marketing, PR, journalism, but without any formal ethical guidelines to govern their conduct. For influencers, in the United States, the FTC has clear guidelines in terms of disclosing if you’re paid or provided products for free, what are the rules in Armenia? It’s very important.

Ethics 53

Ethics How To Crisis International 53

Maxim Behar

NOVEMBER 22, 2023

There must be some guidelines. Maxim: There could be some guidelines, although I cannot imagine it happening from a practical point of view. You can watch the whole interview here. You can also watch the whole interview on youtube. But what should they be - that's what we will talk to PR expert Maxim Behar about.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Waxing UnLyrical

JANUARY 27, 2011

But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage. So you offer me an interview with So-And-So. Ya want me to interview her?

Pitching 111

Pitching Facebook Twitter Interviews 111

5W PR

AUGUST 12, 2020

That’s the only way companies can determine whether employees study new safety guidelines, procedures, and policies. Alternatively, healthcare PR teams can release a behind-the-scenes interview that gives readers an opportunity to learn from healthcare experts in a company. Such an approach boosts a brand’s credibility. #3.

Healthcare 88

Healthcare Strategy Communications Policies 88

PRSay

DECEMBER 18, 2023

Since bursting into the public consciousness in November 2022 with the debut of ChatGPT, artificial intelligence has signified “a profound shift in society, media and culture,” said Perry, the December guest for Strategies & Tactics Live , PRSA’s monthly interview series on LinkedIn. “We Perry said.

Communications 74

Communications Guidelines Technology Tools 74

PR Fuel

MARCH 21, 2021

To make it sound like a news article, write in the third person, drop the Oxford comma, and follow all the other guidelines the Associated Press has created. While interviewing CEOs and other top executives is a smart choice, getting quotes from unbiased sources will increase your credibility as a brand.

How To 105

How To Analytics Writing Guidelines 105

Contently - Strategy

FEBRUARY 16, 2023

You can leverage a range of audience research strategies : conducting surveys, scouring customer reviews, using AI sentiment analysis tools, and customer interviews are all good starting points. Remember: the goal is to develop comprehensive, focused content that offers value to readers—not simply to cover a trending topic.

SEO 128

SEO Strategy Google Engineering 128

Ethical Voices

NOVEMBER 20, 2023

That’s an interview. Maybe an interview. Okay, so he did an interview. I want to know how long the interview was and what the setting was, but okay, let’s keep focused. How did the interview go?” He even led the interview. .” Okay, well, that’s not a focus group.

Ethics 94

Ethics How To Survey Interviews 94

Contently - Strategy

MAY 9, 2024

Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

Writing 109

Writing Case Study Study Brand 109

PR for Anyone

AUGUST 6, 2020

Transcript of the Interview: Keep seniors safe, and safe during the pandemic of course, but our next guest says there's an important difference between physical and social distancing. So we're following, you know strict guidelines and that with the CDC. This is a timely, sensitive, and valuable story for the media to share.

Case Study 100

Case Study Study Media Skype 100

PR Fuel

JULY 14, 2021

Once you determine where you want to send your press releases, make sure to read the guidelines. Each publication will have its own submission guidelines. For example, you might want to interview a CEO, stakeholder, or project leader. Social media influencers. Radio shows. Instead, make sure the quote adds something.

Writing 96

Writing How To Media Guidelines 96