Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. I become a mini-expert on the journalist I’m pitching. before sending any pitch. How did you get your start in PR?

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? Guidelines for Submitting. Interviews. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

JULY 26, 2022

Do you want to have an interview with her?” It means you spend a lot of time researching publications, figuring out their editorial point of view, drafting pitches, getting rejections or no response at all, and all potentially with no reward. Now, start crafting your pitches. Make your pitch as personalized as possible.

Media 185

Media Pitching Agency Guidelines 185

The Proactive Report

OCTOBER 30, 2023

In the past it has taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a guesstimate of what this audience cares about. Audience Analysis Knowing as much as you can about your audience has always been the key to success.

Trends 182

Trends Marketing Wikipedia Reddit 182

PR for Anyone

JUNE 29, 2021

How to Be on TV Shows: Think about what is going on in the world right now, what is trending, what holidays are coming up and think about how you can pitch a story around that. Why this pitch appealed to the media : The news at this time were mostly putting stories out that revolved around COVID-19 information.

Pitching 130

Pitching Skype Healthcare Guidelines 130

Sword and the Script

JULY 20, 2021

If you are interested in contributing please read these guidelines. . To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. Pitch your content to industry publications to ensure the right people see your message.

B2B 190

B2B Company Marketing SEO 190

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

5W PR

JUNE 11, 2024

Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos. PR practitioners can ensure balanced media coverage by proactively pitching stories about AI advancements to journalists.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Cision

AUGUST 11, 2016

In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. During my journalism career, I can’t count how many times someone in PR pitched me on a story that I had already written or had nothing to do with my beat.

Corporate 0

Corporate Airlines Financial Journalism 0

OnePitch

AUGUST 23, 2022

During the episode, Casey talks about how she finds interesting pitches in her inbox, her process for finding sources, a subject line that caught her attention and why, and lots more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Her Inbox & Pitches. [00:03:29]

Pitching 98

Pitching Instagram Guidelines Writing 98

PR Fuel

JULY 14, 2021

Once you determine where you want to send your press releases, make sure to read the guidelines. Each publication will have its own submission guidelines. For example, you might want to interview a CEO, stakeholder, or project leader. Develop Your Pitch. Keep your pitch email short and sweet. Radio shows.

Writing 96

Writing How To Media Guidelines 96

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 211

Writing Communications Marketing B2B 211

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. Media outlet that was pitched: WTKR-3, CBS affiliate in Virginia Beach. So we're following, you know strict guidelines and that with the CDC. “Physical Distancing” is what we have to do, not social distance.

Case Study 100

Case Study Study Media Skype 100

Shift Communications

DECEMBER 6, 2016

To pitch broadcast, you need to be resilient and smart about how you make your case for coverage. Pitching broadcast media takes time and often requires multiple rounds of emails and phone calls. The key to success is consistently getting ahead of the new cycle by proactively pitching media opportunities weeks in advance.

How To 60

How To Film Pitching Guidelines 60

Bianchi Biz Blog

OCTOBER 15, 2020

We went from conducting media interviews in person around a conference table at their office or corporate headquarters to conducting these interviews in written form via email or via phone and video conference.

Media Relations 75

Media Relations B2B Media Conference 75

Sword and the Script

JANUARY 9, 2018

If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. You should also check the contributed guidelines from the publication that first published the article as often they require content to be exclusive for several days or weeks.

Media 121

Media B2B Groups Conference 121

Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. For example, here are the guest post guidelines from the Hubspot blog.

Pitching 87

Pitching Infographics Survey Resources 87

PR Fuel

MARCH 21, 2021

Instead, pitch your company to them. To make it sound like a news article, write in the third person, drop the Oxford comma, and follow all the other guidelines the Associated Press has created. Who is their audience, and how do they go about revealing information to them?

How To 105

How To Analytics Writing Guidelines 105

Sword and the Script

FEBRUARY 4, 2020

The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives. Besides being able to unsubscribe (or subscribe) to all pitches, a journalist can unsubscribe from a specific company that spams them with irrelevant story pitches.”. 9) OnePitch analyzes 1,000 pitches for trends.

Software 121

Software Analysis Data Technology 121

Ishmael's Corner

JUNE 8, 2015

In public relations, this lives in the art of pitching. Without the “sale” present in a pitch, PR professionals wouldn’t be able to place stories in publications or schedule interviews with journalists, and subsequently wouldn’t be able to communicate their ideas. 2) Know Your Audience. 3) Believe in Your Message.

Communications 60

Communications Film Guidelines Pitching 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

MaccaPR

MAY 23, 2016

While all three women differed on what they and their respective outlets look for from PR people, these key points stuck out: Get to the Point – Pitches to journalists should be pithy, short, and include links to more information. News & World Report , Rebecca Adams from CQ Roll Call , and Mary Agnes Carey of Kaiser Health News.

Conference 80

Conference Healthcare Marketing Crisis 80

PR Fuel

MARCH 17, 2020

Giving an interview about how you won the town’s barbecue competition. When the podcast or interview is published, you get free publicity. With these broad PR guidelines in mind, let’s look at some specific tips for how to get PR success for your small business. PR Tips How To Pitch to a Publication.

Publicity 82

Publicity Small Business Advertising Advertising 82

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. We’ll start with the most important aspect, which is crucial to your pitch standing a chance of getting picked up. It’s also crucial to understand sectors when pitching pieces.

Writing 71

Writing Pitching Study Data 71

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 98

Blogging Facebook Twitter Writing 98

Sword and the Script

NOVEMBER 26, 2016

The Marketplace interview was based on the article titled You Can Blame Soda Brands for the Rise of Product Placement in Entertainment by Kevin Lincoln and Charles Bramesco. These include this one: “As one executive I interviewed put it, ‘A content strategy is just a piece of paper. It’s well worth a read as well.

Branding 60

Branding Brand Content Marketing Film 60

Buzzstream

AUGUST 12, 2024

Without specific guidelines and guardrails, ChatGPT will do its best to answer what it thinks you want but won’t get close enough. for Writing a Pitch PressPal is an AI-powered tool from MuckRack. It uses AI to write pitches based on a simple prompt. It also provides you with relevant journalists to pitch. (I PressPal.ai

Tools 62

Tools Pitching Google Writing 62

Buzzstream

APRIL 10, 2019

If you are gathering data first-hand through surveys, interviews or proprietary data analysis you’ll want to alot at least a few weeks to get everything ironed out. There are potentially limitless outreach prospects in the world with the right pitch and angle, so how do you know when you’ve got enough in your list?

How To 125

How To Data Community Groups 125

Ethical Voices

DECEMBER 18, 2023

Part of that was interviewing people at a metro stop and getting their takes on this. What are some other things we can do beyond if the media pitches aren’t landing? As an agency, we put together guidelines, but it also creates a bit of an existential fear for us as well. ” They’re paying us for those ideas.

Ethics 106

Ethics Data Training Agency 106

Beyond PR

OCTOBER 26, 2016

PR Newswire’s audience team regularly interviews journalists who use ProfNet for their insights on how PR professionals and experts can improve communications and earn more media pickup. . Are you open to cold calls/pitches? If so, what are your guidelines for those? has the largest college dropout rate in the world.

Banking 40

Banking Ethics LinkedIn Financial 40

Waxing UnLyrical

APRIL 11, 2016

Build relationships with influencers and watch brand awareness surge,” says Amir Zonzozi in this still relevant interview with Erin Feldman. Why: “Treat your audience equally but always know who your influencers are. They are the gateways to larger audiences. 3 Things Puppies and Kittens Taught Me About Becoming Influential.

Marketing 40

Marketing Guidelines Banking Community 40

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. She shares insights and tactical advice from years of experience (and success) from pitching internationally. Like you have to be pitching your stuff.

Internal 62

Internal International Digital PR Course 62

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

Pitching 136

Pitching Writing Journalism Examples 136

ImPRessions - Crenshaw Communications

MAY 4, 2017

Always start with editorial guidelines. Most online publications have editorial guidelines. The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions. It may seem obvious, but study the publication you’re pitching, and read more than one issue.

B2B 136

B2B Guidelines Writing Pitching 136

PRSay

APRIL 19, 2016

If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach.

Communications 79

Communications Pinterest Reddit Radio 79

Waxing UnLyrical

JANUARY 13, 2011

So pitching the merits of going paperless was a no-brainer. Control Guidelines and comment moderation can keep your blog from descending into chaos. Fears about the types of comments that could appear on our blog seemed to be quelled by the fact that I was going to moderate the site and post a set of participation guidelines.

Blogging 76

Blogging How To Print Facebook 76

Buzzstream

NOVEMBER 20, 2024

I’m working on this content ideation piece, and I was interviewing a lot of different people from different agencies. So, um, from ideate, from pitching the ideas, we often already provide mock ups within the guidelines and styling. Vince Nero: So are you, are you actively building and pitching? I was and still am.

Digital PR 71

Digital PR Data SEO Strategy 71