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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

I was a journalism major, so most of my writing experience in college had a reporting angle. Once in PR I quickly learned that, while similar in some aspects, writing for PR and writing for journalism is also very different. . So someone with a journalism background will need to make that adjustment. What are you writing about?

Writing 294
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An Ode to the Authentic Brand

Onclusive

Because brand guidelines and messaging docs are great, but only if you know how to strategically push the limits every so often in an effort of revealing the soul behind the skin. Brand Journalism Pitfalls to Avoid ”. The term brand journalism, quite different than content marketing, has been around for more than half a decade now.

Branding 231
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Should Your Organization Mourn Public Tragedies on Social Media?

PRSay

The following post is based on research published in the latest issue of PR Journal , the quarterly academic journal presented by PRSA and the Institute for Public Relations. the University of Oklahoma; Robert “Pritch” Pritchard, APR, Fellow PRSA, the University of Oklahoma; and Vincent F.

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FTC Social Disclosure Rules

The Proactive Report

” Last year, the FTC released revised guidelines that made it clear that marketers have to apply the same standards– including full disclosures– to short-form ads on Twitter as they have to older traditional media. source: Wall Street Journal). Read the FTC Guidelines. THE WAKE-UP CALL. PR TAKEAWAY.

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The 21 Responsibilities of PR and What They Entail

Onclusive

PR people may also develop guidelines for interacting with the media or even social media. Data Journalism. Data journalism entails gathering internally curated data and turning that information into marketable stories, whether that’s earned media pitches or brand-published content. Executive Thought Leadership.

Training 370
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Why World #PressFreedom Day Matters to Brands Now More than Ever

Cision

Given “the fact that the authorities have proven they are incapable of solving most crimes against journalists, and are often the perpetrators of this violence themselves, then we can legitimately say that journalism is in a state of emergency in this country.”.

Branding 253
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AP Style: How relevant is it in 2019?

Communications Conversations

Heck, even the Wall Street Journal is saying “Yes, You Should Be Using Emojis at Work” (that was the actual headline!). According to the Journal: “Once viewed as a frivolity, emojis are now key to clear and concise communication, esprit de corps and cultivating a shared corporate culture.” They show up in texts.

Handbook 131