PRSay

JUNE 18, 2019

We uphold the standard for a consistent style, though the specifics of some guidelines may change over time. As with any style rule or guideline, organizations, writers and editors who aren’t with the AP can modify as needed for their own audiences. she holds a master’s degree in arts journalism from Syracuse University’s S.I.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Cision

AUGUST 11, 2016

I was the gaming reporter for the last 11 years covering the casino industry for the Las Vegas Review-Journal and dealing day-to-day with corporate communications folks from the various gaming companies. This position with Golden Entertainment allows me to utilize all the skills I’ve developed in the past few decades. Rapid Fire Round.

Corporate 0

Corporate Airlines Financial Journalism 0

OnePitch

AUGUST 23, 2022

During the episode, Casey talks about how she finds interesting pitches in her inbox, her process for finding sources, a subject line that caught her attention and why, and lots more. Her Inbox & Pitches. [00:03:29] Lots of pitches, no pitches? You’re also pitching. Her Pitching Preferences. [00:04:14]

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Pitching Instagram Guidelines Writing 98

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

FEBRUARY 28, 2025

She talks about everything from setting up a news monitoring workflow to building content banks to crafting pitch emails. Speed is CriticalBut So is Precision Ensure your pitch, press release, and content update are aligned so journalists see a consistent, timely story. How do you pitch existing content?

Strategy 62

Strategy SEO Banking Pitching 62

PR for Anyone

AUGUST 6, 2020

See this article from the Wall Street Journal that discusses why. Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. Media outlet that was pitched: WTKR-3, CBS affiliate in Virginia Beach. So we're following, you know strict guidelines and that with the CDC.

Case Study 100

Case Study Study Media Skype 100

PR Fuel

JUNE 5, 2020

People often make the mistake of confusing a pitch or marketing copy for a press release. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release. Read on to learn all about how to send a press release and whether they’re still relevant in 2020. Credibility.

How To 98

How To Ethics SEO Writing 98

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Audiences know the difference. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

Writing 211

Writing Communications Marketing B2B 211

Landis PR

OCTOBER 25, 2021

Guidelines change week to week, and confusion is the only constant. The rise of “good news journalism” presents another opportunity for media outreach. If I think of some crazy pitch or stunt or partnership, I put it in there. The rise of remote work and robust freelancer communities creates a pool of on-demand help.

Healthcare 98

Healthcare Communications Measurement Resources 98

Stephen Waddington

OCTOBER 21, 2017

CIPR members interested in contributing to the project should read the contributors’ guidelines and submit a pitch by 3 November, 2017. Essays are invited in five areas of public relations, namely: perspective, practice, performance, provocation and the future potential of the profession. It’s personal.

Guidelines 68

Guidelines Local Twitter Community 68

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly.

Agency 89

Agency Energy Crisis Management Industry 89

Buzzstream

MARCH 5, 2025

But I’m curious if there are any specific things or new guidelines or ways that your team thinks about creating content that might be relevant to the changing AI overview landscape. But one interesting thingand tell me if I got this rightwas using AI to prototype campaign ideas when you pitch them to clients. Matt: Yeah.

Digital PR 62

Digital PR How To Analysis Tools 62

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Is it really so difficult to imagine a bot that would generate pitch ideas for specific journalists? It could determine which ones will be receptive to a pitch and whose coverage would tie back to any of the client’s key performance indicators, including sales revenue.

Publicity 85

Publicity Training Technology Data 85

The Hoffman Agency

APRIL 22, 2020

In Muck Rack’s webinar, “ The State of Journalism in 2020 ,” it became readily apparent that both parts are needed if one is to succeed in our modern era (read: crisis). In our current crisis, journalists are being inundated with information, pitches and deadlines. The journalists you pitch to aren’t targets.

Pitching 36

Pitching Privacy Guidelines Twitter 36

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” Do you completely disagree and believe journalism ethics are alive and well today? Is there a separation between editorial and advertising?

Advertising 52

Advertising Advertising Conference Ethics 52

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 98

Blogging Facebook Twitter Writing 98

Bad Pitch Blog

JANUARY 25, 2010

Bill Sledzik , Associate Professor at Kent State University''s School of Journalism and Mass Communication, reminded us of the need to revisit this old gem. We complied because Bill practices what he teaches and he buttered us up by noting: "Bad Pitch is a primary read in our Media Relations class. ACME has recently moved.

Guidelines 43

Guidelines Engineering Journalism Media Relations 43

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Learning what type of content to pitch is essential to getting your pitch covered.

Construction 62

Construction How To Media Google 62

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Even with the very strict writer guidelines, the gates are still open to anyone, which makes it less likely to be very valuable, even if it’s a high-authority site. Guess as to what’s working best these days?

Blogging 62

Blogging Google Writing SEO 62

Ethical Voices

DECEMBER 18, 2023

There are some uncomfortable truths we occasionally have to tell clients things that maybe years ago you could have said, oh, this coverage in the Wall Street Journal is everything you wanted, but did it help them reach their goals. What are some other things we can do beyond if the media pitches aren’t landing? Do not do that.

Ethics 106

Ethics Data Training Agency 106

Waxing UnLyrical

MAY 20, 2015

However, if you’re not an experienced publicist, pitching media can feel a little like throwing spaghetti at the wall. Important : check to see whether they accept guest posts before you pitch. Pitch the blogger via email. Once you have a few guest posts under your belt, you can start to pitch major media outlets.

Leadership 40

Leadership Pitching Blogging LinkedIn 40

Beyond PR

JULY 20, 2016

Keep learning: Guidelines change. It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. Keep it simple: Channel the tiny house trend and eliminate clutter from your press releases and pitches.

Media Relations 40

Media Relations Media Local Healthcare 40

Beyond PR

OCTOBER 26, 2016

Also, get to know the reporter as a flesh-and-blood person with a life outside of journalism. Are you open to cold calls/pitches? If so, what are your guidelines for those? If you know and research my work ahead of time, it shows me that you have a true understanding of what works for me, and that I’m not just a “pitch target.”

Banking 40

Banking Ethics LinkedIn Financial 40

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

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Pitching Writing Journalism Examples 136

Contently - Strategy

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Namely, you have to believe what you’re pitching matters right now. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch.

Pitching 106

Pitching How To Guidelines Agency 106

Doctor Spin

DECEMBER 4, 2023

Source: Digital Journalism 1 Ling, R. Digital Journalism , 8, 596 – … Continue reading When media content is influenced by biases—such as confirmation bias, sensationalism, or media logic—it tends to favour certain narratives or perspectives, often at the expense of a balanced and comprehensive view. Digital Journalism, 8, 596 – 604.

Media 52

Media eBook Viral Construction 52

Buzzstream

FEBRUARY 20, 2025

And they have a more compelling pitch when the pitch is, Hey, we want to buy placements saying we’re a marketplace that connects publishers and blah, blah, blah, blah, blah. It’s obviously against Google’s guidelines, right? How do you think Google checks for link buying?

SEO 77

SEO Google Local Engineering 77

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

The news gained plenty of coverage, and Fractal’s CEO Pranay Agrawal was quoted in many of the resulting articles, from The Wall Street Journal to TechTarget. . When offering a bylined piece, bear in mind that each publication has different guidelines for contributed content.

How To 334

How To Media Healthcare Survey 334

Buzzstream

NOVEMBER 13, 2024

Prioritize Quality Over Quantity in Outreach Olivia believes in sending personalized pitches to specific journalists instead of the “spray and pray” method. Olivia studies each journalist’s style, preferred story structure, and past topics to make her pitches resonate. There are plenty of personalization techniques.

Digital PR 62

Digital PR SEO Pitching Strategy 62

Flack's Revenge

MAY 17, 2018

I thought about this while reading a NY Times story: When Spies Hack Journalism. By counting on American reporters to follow their usual rules, the Kremlin hacked American journalism.”. ’ Asked if he had any guidelines in mind, Mr. .’ ’ Asked if he had any guidelines in mind, Mr. Pozen demurred.

Ethics 120

Ethics Banking Journalism Guidelines 120