The Proactive Report

OCTOBER 22, 2017

Can you measure the quality of your content? But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. The post How to Measure the Quality of Your Content appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Measurement 154

Measurement How To Guidelines Analytics 154

5W PR

FEBRUARY 26, 2025

The Web Content Accessibility Guidelines (WCAG) provide clear standards for creating accessible digital content. The FDA’s supplement marketing guidelines intersect with ADA compliance needs, creating unique considerations for accessibility-focused campaigns.

Industry 78

Industry Nonprofit Guidelines Community 78

5W PR

JANUARY 21, 2025

Creative Freedom Within Guidelines Micro-influencers build trust through their unique voices and perspectives. Overly rigid guidelines often result in forced, inauthentic content that audiences quickly identify as advertising. Provide clear campaign objectives and requirements, but allow creative freedom in execution.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

Institute for Public Relations

NOVEMBER 12, 2024

Advancements continue to be made in measurement and evaluation, a longstanding hot topic and an identified area for improvement in public relations and related practices.

Guidelines 80

Guidelines Government Measurement Tools 80

Cision

SEPTEMBER 13, 2017

 3.    Institute Brand Guidelines to Navigate your Communications  . Developing brand guidelines will ensure consistency across all marketing channels. Editorial Guidelines: Establish writing standards to ensure consistency across content. Conclude by Measuring Your Initial Success  . Informative? business cards.

Corporate 270

Corporate Brand Branding Guidelines 270

5W PR

DECEMBER 25, 2024

Establish measurable KPIs to track the success of the campaign. Provide clear guidelines and a creative brief to ensure the content aligns with the brand’s messaging and aesthetic. Provide clear guidelines and a creative brief to ensure the content aligns with the brand’s messaging and aesthetic.

Industry 78

Industry Guidelines Marketing Creativity 78

The Proactive Report

DECEMBER 13, 2016

“Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. One theme has become clear, however: measurement is getting more refined, and audience engagement and response carries the most weight. It’s free.

Measurement 100

Measurement How To Guidelines Analytics 100

5W PR

FEBRUARY 3, 2025

A solid crisis response framework includes: A designated response team with clear roles Pre-approved messaging templates Stakeholder communication protocols Social media response guidelines Legal review processes Companies should maintain an updated contact list of key decision-makers who can be reached 24/7 during a crisis.

Reputation 78

Reputation Brand Branding Crisis 78

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

FEBRUARY 28, 2025

Foreign Corrupt Practices Act and the UK Bribery Act set strict guidelines for business conduct. Measuring PR Success Internationally Evaluating PR success in international markets requires comprehensive metrics. Anti-corruption laws like the U.S.

Internal 78

Internal International Crisis Management Technology 78

5W PR

FEBRUARY 16, 2025

A well-structured partnership agreement should include: Clear performance metrics and goals Content guidelines and approval processes Compensation structure and terms Exclusivity requirements Exit clauses Fenty Beauty’s partnership program offers a strong template.

Brand 78

Brand Branding Marketing Guidelines 78

5W PR

FEBRUARY 14, 2025

Establish clear guidelines for responding to negative comments – when to engage, when to take conversations private, and what language to use. Managing Social Media During a Crisis Social media requires special attention during crises. Remember that 78% of customers expect responses within an hour on social media during crises.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

5W PR

MARCH 12, 2025

Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships. Start by implementing these strategies systematically, measuring results, and refining your approach based on data-driven insights.

Case Study 78

Case Study Brand Branding Ethics 78

Prowly

FEBRUARY 28, 2025

Give them basic guidelines and let them do the rest to make the message heartfelt and authentic. This is because many businesses force their employees into promoting a brand with specific guidelines. Prowly can measure your media mentions across social media and websites. Don't do this.

Brand 104

Brand Branding Employee Case Study 104

5W PR

FEBRUARY 22, 2025

Key components of successful campaigns include: Clear messaging that resonates with target audiences Multiple communication channels for broad reach Engagement with community leaders and influencers Measurable outcomes and evaluation metrics The U.S. Army’s “What’s Your Warrior?”

Publicity 78

Publicity Privacy Technology Ethics 78

Cision

MAY 11, 2015

While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Get tips for replacing AVE with modern PR measurement tactics in our free tip sheet!

Measurement 120

Measurement Tools Analytics Google 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured. But even without a universal formula for measuring brand mentions, PR is catching up to marketing. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

5W PR

DECEMBER 31, 2024

Alcohol advertising is subject to strict guidelines and restrictions that vary by country and platform. Measuring and Optimizing To maximize the effectiveness of social media efforts, it’s essential to measure and analyze their performance.

Creativity 78

Creativity Social Media Strategy Brand 78

5W PR

FEBRUARY 20, 2025

LEGO’s factory tour video series garnered over 10 million views and resulted in a measurable increase in parent satisfaction scores. Regular measurement and adjustment of these efforts ensures continued effectiveness in building lasting brand loyalty.

Company 78

Company Brand Branding Crisis Management 78

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

Measurement 97

Measurement Comparison Advertising Advertising 97

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Everything is measurable and measured. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. PR today is about SEO.

SEO 204

SEO Analytics B2B Measurement 204

5W PR

FEBRUARY 27, 2025

The company issued clear product identification guidelines, provided multiple return options, and maintained an updated recall website. PR teams should regularly highlight safety testing procedures, compliance certifications, and quality control measures.

Communications 78

Communications Education Consumer Guidelines 78

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

Deirdre Breakenridge

APRIL 11, 2016

Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. What about policies and guidelines? What tools can you use to measure social media impact? On Tuesday, April 19th at 8:30 p.m.

Financial 150

Financial Community Social Media Guidelines 150

The Proactive Report

NOVEMBER 14, 2022

Google has a specific set of content guidelines. Set measurable goals and start tracking right away. Yet nothing could be more important. No matter how smart you are at identifying audiences and creating stunning content if no one sees it, it’s useless. Learn what their latest updates and requirements are.

Digital PR 264

Digital PR Marketing Infographics Video 264

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. They changed their logos in solidarity with the new guidelines, and the effect was…awkward. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. Policies and guidelines must allow for discretion and autonomy during crisis. Lou and I also welcome your feedback, input and questions in the comments section below. A crisis is a change. More specifically, bad change. And change requires a response.

Crisis Management 266

Crisis Management Crisis System Policies 266

5W PR

FEBRUARY 24, 2025

Tools might include: Digital communication platforms Social media simulators News feed generators Response tracking systems Evaluating Team Readiness Assessment forms a critical component of crisis simulation programs. Regular evaluation helps identify strengths and weaknesses in your crisis response capabilities.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Measuring the success of your influencer program As we noted earlier, it is key to establish the goals of your influencer program well before you launch. Were contract guidelines met?

Marketing 157

Marketing Guidelines Measurement Analytics 157

Cision

OCTOBER 21, 2015

Each press release distribution service has its own set of editorial guidelines for users to follow, but failing to read those guidelines before submitting a press release for distribution can cause a setback for all involved. Test different times and days and measure success rates to see what works best for your company and industry.

Guidelines 120

Guidelines How To Writing Creativity 120

ImPRessions - Crenshaw Communications

JULY 15, 2020

That’s why all devices must be secure and security measures clearly communicated and enforced. But it’s also important to review your brand’s social media policy, update guidelines on social content, and examine your own social posts. Know SEO basics. Don’t get cancelled.

Reputation 221

Reputation How To SEO Guidelines 221

PRSay

JULY 6, 2020

Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Instead of shutting the doors, take some of these measures that I outlined above and consider them for your organization. The CDC also has guidelines that you can follow. Show empathy.

Employee 187

Employee Skype Meeting Nonprofit 187

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Many of the insights Riggs discovered were due to his use of PR analytics and measuring the nuts and bolts of PR campaign success. Marketing Goal 4: Measure brand perception more effectively.

Marketing 170

Marketing Measurement Trends Web 170

Axia PR

SEPTEMBER 15, 2020

Measuring your PR and communication campaigns the right way proves its value. The Barcelona Principles provide best-practice guidelines to measure how well public relations and corporate communication efforts are working. And no marketing and PR plan will be able to prove value if not measured.

Measurement 62

Measurement Guidelines Corporate Social Media 62

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 65

Measurement Social Media Twitter Tourism 65

Stuart Bruce

NOVEMBER 1, 2017

It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’.

Measurement 68

Measurement Publicity Case Study Government 68

PRSay

JANUARY 11, 2018

Writers measure copy in words, inches or pages. Therefore, instead of using writer-centric measures, think like your reader and calculate in terms of time, suggests Roy Peter Clark, vice president and senior scholar at The Poynter Institute and author of the book “Writing Tools.”. What does one-minute mean with regard to word count?

Guidelines 150

Guidelines Survey Google Study 150