5W PR

MARCH 15, 2025

The digital landscape adds complexity to brand building, as you must maintain consistency across websites, social media, email marketing, and other online channels. Document these traits in brand guidelines that all content creators can reference. Are you formal or casual? Serious or playful? Professional or conversational?

Branding 78

Branding Brand Guidelines Storytelling 78

Deirdre Breakenridge

APRIL 11, 2016

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices.

Financial 150

Financial Community Social Media Guidelines 150

The Proactive Report

OCTOBER 22, 2017

Can you measure the quality of your content? But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. The post How to Measure the Quality of Your Content appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Measurement 154

Measurement How To Guidelines Analytics 154

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

DECEMBER 25, 2024

Mixologists’ and bartenders’ social media posts can significantly increase a brand’s visibility, especially on platforms like Instagram and TikTok, where visual content is highly engaging. Establish measurable KPIs to track the success of the campaign. Encourage creativity and authenticity from the influencer.

Industry 78

Industry Guidelines Marketing Creativity 78

5W PR

JANUARY 21, 2025

How Brands Are Using Micro and Nano-Influencers to Build Trust and Drive Results Social media marketing has shifted dramatically in recent years, with brands moving away from celebrity endorsements toward partnerships with smaller, more focused content creators.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

5W PR

FEBRUARY 26, 2025

The Web Content Accessibility Guidelines (WCAG) provide clear standards for creating accessible digital content. The FDA’s supplement marketing guidelines intersect with ADA compliance needs, creating unique considerations for accessibility-focused campaigns.

Industry 78

Industry Nonprofit Guidelines Community 78

5W PR

APRIL 5, 2025

Whether facing product recalls, executive misconduct, natural disasters, or social media backlash, how an organization responds in the first hours and days can determine long-term impact. ” This coverage, combined with public scrutiny through social media, can quickly escalate a situation into a full-blown crisis.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Cision

SEPTEMBER 13, 2017

 3.    Institute Brand Guidelines to Navigate your Communications  . Developing brand guidelines will ensure consistency across all marketing channels. Editorial Guidelines: Establish writing standards to ensure consistency across content. Social media profiles and content. Informative? business cards. one sheets.

Corporate 270

Corporate Branding Brand Guidelines 270

5W PR

FEBRUARY 3, 2025

Social media has fundamentally changed how brands face public scrutiny and criticism. PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines.

Reputation 78

Reputation Branding Brand Crisis 78

5W PR

APRIL 3, 2025

The Public Relations Society of America’s (PRSA) Code of Ethics provides key guidelines: honesty, expertise, independence, loyalty, and fairness. Measuring Ethical Performance Organizations need metrics to assess their ethical practices. Social media amplifies issues rapidly while AI and data analytics raise privacy concerns.

Ethics 78

Ethics Leadership Crisis Training 78

5W PR

APRIL 2, 2025

Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging. Develop clear guidelines around disclosures, financial advice limitations, and required disclaimers.

Marketing 78

Marketing Financial Case Study Education 78

5W PR

FEBRUARY 14, 2025

Assign specific roles: Primary spokesperson Information gatherer Social media monitor Customer service lead Operations coordinator Run quarterly mini-drills lasting 30 minutes to practice crisis scenarios. Managing Social Media During a Crisis Social media requires special attention during crises.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Cision

AUGUST 10, 2015

While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. Want to learn how to turn your employees into brand advocates on social media?

Training 120

Training Employee Social Media Company 120

Prowly

FEBRUARY 28, 2025

Word of mouth means that the good word spreads organically, in person, through social media, on websites, in phone calls, and anywhere your employees and customers are. Give them basic guidelines and let them do the rest to make the message heartfelt and authentic. Don't do this.

Branding 104

Branding Brand Employee Case Study 104

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. State of Media ). Social Media Marketing Statistics. 17) Social media spending grows. . Social Media Marketing ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

5W PR

MARCH 12, 2025

Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships. Start by implementing these strategies systematically, measuring results, and refining your approach based on data-driven insights.

Case Study 78

Case Study Branding Brand Ethics 78

5W PR

FEBRUARY 16, 2025

Social media influencers have become central figures in modern marketing strategies , but brands are moving away from short-term, transactional relationships in favor of sustained partnerships. The shift toward long-term influencer partnerships marks a maturing of social media marketing.

Branding 78

Branding Brand Marketing Guidelines 78

5W PR

FEBRUARY 28, 2025

Foreign Corrupt Practices Act and the UK Bribery Act set strict guidelines for business conduct. Social media platforms like LinkedIn have become crucial for B2B communication in the defense sector. Measuring PR Success Internationally Evaluating PR success in international markets requires comprehensive metrics.

Internal 78

Internal International Crisis Management Technology 78

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. Bonus: Get started today by downloading this free social media promotion plan worksheet.

Social Media 120

Social Media Media Instagram Advertising 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. Everything is measurable and measured. But PR itself is gaining influence, and rapidly.

Trends 124

Trends SEO Leadership Print 124

5W PR

FEBRUARY 20, 2025

LEGO’s “Rebuild the World” campaign successfully united parents and children by encouraging them to build together, resulting in a 21% increase in brand engagement across social media platforms. Studies show that brands with active social media engagement see 40% higher customer retention rates.

Company 78

Company Branding Brand Crisis Management 78

Waxing UnLyrical

OCTOBER 13, 2011

If you are reading this blog, chances are you don’t need to be told about the merits of social media. Social media just changes the way these things happen … and how fast people are punished by the marketplace if they don’t do it effectively. All things the department did before social media.

Social Media 97

Social Media Media Print Television 97

The Proactive Report

NOVEMBER 14, 2022

Social Media Audit – Gather Insights and Intelligence. Google has a specific set of content guidelines. Set measurable goals and start tracking right away. The post 7 Digital PR and Marketing Tends for 2023 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Digital PR 264

Digital PR Marketing Infographics Video 264

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

SEO 204

SEO Analytics B2B Measurement 204

5W PR

FEBRUARY 22, 2025

Key components of successful campaigns include: Clear messaging that resonates with target audiences Multiple communication channels for broad reach Engagement with community leaders and influencers Measurable outcomes and evaluation metrics The U.S. Army’s “What’s Your Warrior?”

Publicity 78

Publicity Privacy Technology Ethics 78

Burrelles Fresh Ideas

MAY 14, 2024

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Why is Social Media Accessibility Important? Many of them face serious challenges accessing social media.

Social Media 93

Social Media Media Video SEO 93

5W PR

FEBRUARY 27, 2025

The company issued clear product identification guidelines, provided multiple return options, and maintained an updated recall website. PR teams should regularly highlight safety testing procedures, compliance certifications, and quality control measures.

Communications 78

Communications Education Consumer Guidelines 78

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

Measurement 97

Measurement Comparison Advertising Advertising 97

ImPRessions - Crenshaw Communications

JULY 15, 2020

We’re all spending far more time online than we were before, and it’s easy to be lax about digital security, social media activity, and communications with colleagues in virtual meetings. It’s important now to be present on key social media platforms, and to post proactively. Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. It’s not about the logo.

Branding 284

Branding Brand Small Business Retail 284

5W PR

FEBRUARY 24, 2025

Tools might include: Digital communication platforms Social media simulators News feed generators Response tracking systems Evaluating Team Readiness Assessment forms a critical component of crisis simulation programs. Regular evaluation helps identify strengths and weaknesses in your crisis response capabilities.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Establish a social media account on a platform that has the best reach for your audience, and tell your listeners where they can find you.

Community 206

Community Nonprofit Conference Social Media 206

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Organizations need dedicated social media crisis protocols.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Word document?

How To 177

How To Guidelines Content Marketing Video 177