5W PR

FEBRUARY 28, 2025

Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. Export control regulations affect what information can be disclosed about specific technologies or products. Anti-corruption laws like the U.S.

Internal 78

Internal International Crisis Management Technology 78

5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Develop clear guidelines around disclosures, financial advice limitations, and required disclaimers. Measuring Impact and ROI Track both quantitative and qualitative metrics to assess campaign performance.

Marketing 78

Marketing Financial Case Study Education 78

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured. But even without a universal formula for measuring brand mentions, PR is catching up to marketing. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Everything is measurable and measured.

SEO 204

SEO Analytics B2B Measurement 204

Cision

MAY 11, 2015

While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Get tips for replacing AVE with modern PR measurement tactics in our free tip sheet!

Measurement 120

Measurement Tools Analytics Google 120

5W PR

MARCH 12, 2025

Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships. Start by implementing these strategies systematically, measuring results, and refining your approach based on data-driven insights.

Case Study 78

Case Study Branding Brand Ethics 78

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Submit required documentation promptly and align public communications with regulatory guidelines.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Consider technology tools. In 2017 McKinsey found that only 17% of companies report investing in some form internal communications technology.

Internal 147

Internal International Employee Mobile 147

ImPRessions - Crenshaw Communications

JULY 15, 2020

That’s why all devices must be secure and security measures clearly communicated and enforced. For instance example, our website emphasizes phrases like “top New York PR agency” and “best technology PR” instead of less searchable copy like “our clients love us.” Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either. So, what can you do?

Survey 165

Survey Measurement System Education 165

Deirdre Breakenridge

APRIL 11, 2016

Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. What about policies and guidelines? What tools can you use to measure social media impact? On Tuesday, April 19th at 8:30 p.m.

Financial 150

Financial Community Social Media Guidelines 150

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Measuring the success of your influencer program As we noted earlier, it is key to establish the goals of your influencer program well before you launch. Were contract guidelines met?

Marketing 157

Marketing Guidelines Measurement Analytics 157

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Some constituencies may not be familiar with podcasting, so teach them how to use the technology. We can’t always predict what will resonate, so it’s important to not stick to a formula or rigid guidelines. Make it Easy to Connect.

Community 206

Community Nonprofit Conference Social Media 206

5W PR

APRIL 5, 2025

A well-structured crisis management approach combines preventive measures, response protocols, and recovery strategies to maintain business continuity during challenging times. Recent studies show that 95% of business leaders expect their organizations to face a crisis, yet only 49% have a crisis response plan in place.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

The Resolution Blog

JANUARY 24, 2020

This is where measuring the sentiment of coverage becomes really useful. Take a look at your goals and determine how measuring sentiment fits into that. This is why it is important to set out or codify guidelines in advance to be clear on what favourable means.” But if this is all negative, it will do more damage than good.

Analysis 156

Analysis Measurement Government Examples 156

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate. What gets measured gets improved! The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Flack's Revenge

FEBRUARY 16, 2017

Some very smart people from the worlds of media, business, and technology made great arguments for each side. They can and should take measures to combat fake news. It could involve a combination of crowd correction, e.g. a way for users to flag fake news items, and technology akin to spam detection.

Reddit 168

Reddit Government Google System 168

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • Measuring Media Kit Success. The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 211

Writing Communications Marketing B2B 211

PRSay

JULY 10, 2018

While we need measures to safeguard our information, it’s equally important to consider the ethics of the data we curate and use. These guidelines extend to the development and application of data. The regulation has reshaped privacy laws across Europe, and also applies to U.S. Facebook has also updated its privacy policies.

Ethics 251

Ethics Data Privacy Policies 251

Mindful Marketing

SEPTEMBER 17, 2015

Last week at the INBOUND15 conference here in Boston, our CEO & Founder presented to an overfilled room on “PR Analytics & Measurement: A New Data Frontier.” Did you know that the first ever conference on measuring public relations effectiveness was held in October, 1977? Don’t Just Measure; Analyze.

Measurement 50

Measurement Analytics Analysis Conference 50

ImPRessions - Crenshaw Communications

APRIL 19, 2018

Your PR team should bring it — and measure it. A good technology PR team will respond in short order to any emails or calls. For additional guidelines on what companies should expect from their agencies, see this earlier post. They need a team who waits to be told what to do like they need a third leg. Don’t get ghosted.

Agency 136

Agency Guidelines Course Meeting 136

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 110

Industry Media Technology Employee 110

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. We measured share of voice and top topics of conversation for each and the data got included in Politico and USA Today.

Data 106

Data Meeting Measurement Report 106

Cision

AUGUST 11, 2016

Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert. Sprout Blog. Social Media Explorer. Duct Tape Marketing Blog. Bryan Eisenberg.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. We asked the 483 communications pros that took The JOTW Strategic Communications Survey for 2022 the following question: Which of the following are techniques your organization uses to measure the results of communications or PR efforts? PR measurement. PR measurement.

B2B 148

B2B Marketing Survey Software 148

5W PR

JUNE 11, 2024

At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology. PR initiatives could involve devising ethical guidelines for AI developers, or transparent communication about data collection practices and privacy measures.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Technology doesn’t sleep.

Communications 149

Communications Crisis Internal International 149

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. Source: PR Measurement ).

Survey 183

Survey Marketing B2B Study 183

Landis PR

OCTOBER 30, 2023

Looking to develop AI compliance guidelines for your organization? AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. This post will cover five critical areas of AI compliance for PR pros and why it should be a priority.

Privacy 64

Privacy Ethics Guidelines Exercises 64

Sword and the Script

APRIL 2, 2019

The Role of Technology on the Legal Market. They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t. for demand to come back, technology innovation accelerated. There are many aspects of legal services that are delivered or augmented with technology.

Agency 118

Agency Trends Marketing Survey 118

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. If one thing is certain, technology and the media will continue to change. And this year was no exception.

Pitching 96

Pitching Print Report Measurement 96

5W PR

APRIL 22, 2025

Small business owners should regularly review and update their crisis management plans, maintain strong relationships with professional advisors, and invest in preventive measures appropriate to their industry and risk profile. The CrossFit brand crisis during the 2020 Black Lives Matter movement shows how quickly public perception can shift.

Examples 78

Examples Small Business Insurance Insurance 78

Shift Communications

MARCH 30, 2015

Think about what things hospitals measure in terms of marketing. One way to measure this is by returning visitors from social media channels. Examine and measure organic search traffic within your geographic radius. Vice President, Marketing Technology. Analytics Marketing Marketing Technology Metrics Strategy'

Healthcare 60

Healthcare Analytics Google Local 60