Cision
OCTOBER 17, 2017
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.
Sword and the Script
OCTOBER 29, 2024
You put guidelines in place on the left and right – limit the number of reviews based on the subject matter – and then empower the team to run forward as fast as they can as long as they stay within the guidelines. We put a similar program in place for contributed articles, pitches and press releases too.
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Rock the Status Quo
SEPTEMBER 18, 2014
PR people, please understand who you are pitching, sum up your thoughts in less than four sentences, use spell check, entertain me, and ditch the buzz words if you want your emails to stay out of the trash can.” I checked for the ability to manually post my article (no pitch needed) ? Rock The Pitch'
Rock the Status Quo
AUGUST 1, 2014
PITCH submission comes from Lindsay Bell, the fabuloso content director over at Spin Sucks. There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. His pitch worked. Today’s GOOD(!)
Cision
JULY 7, 2015
For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. Besides the demand for clarity from influencers, the latest guidelines also require disclosure for contests and sweepstakes, videos and images. Lucas recommends thinking about how consumers view your brand.
Cision
SEPTEMBER 13, 2017
3. Institute Brand Guidelines to Navigate your Communications . Developing brand guidelines will ensure consistency across all marketing channels. Editorial Guidelines: Establish writing standards to ensure consistency across content. Or Question Quinn, who has tons of inquiries she wants to be answered before she will buy.
Cision
JANUARY 20, 2016
Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ presence on social media platforms has risen over the past few years, email still remains their preferred pitching method. Revisit traditional PR tactics to build a better, tighter email pitch.
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