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I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.
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But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. 2024 will surely be witness to the unfolding and impacting of diverse aspects of AI in everyday lives.”
John Elsasser, editor-in-chief of Strategies & Tactics and host of S&T Live , asked Ewing how communicators can ensure their companies follow ethical guidelines for data usage. That data can then be sold to data brokers and used to target consumers with certain messages. We need to be transparent and honest.
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But PR pros can follow some important guidelines for becoming an established voice in the PR world. For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. You can expand your borders because you have technology that allows you to do this.
By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Being a old long-serving PR professional means I have seen a lot of technology come and go. A lot of digital technology offers only incremental improvements. Definitely check him out.
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Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Adherence to privacy regulations.”. More strategic questions arise due to changes in technology. More value placed on communications due to the pandemic and guidelines changing so quickly.”. Taking a stand.
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The fact is that the law making process and governance cannot keep pace with the speed of technological change and the growth of platforms and digital markets. It allow more details to be developed through guidelines, codes of practice and certifications, that flow from the principles,” she said. She proposes a principle-led approach.
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Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators?
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