5W PR

APRIL 3, 2025

The Public Relations Society of America’s (PRSA) Code of Ethics provides key guidelines: honesty, expertise, independence, loyalty, and fairness. Technology and Ethics Digital transformation creates new ethical challenges in crisis prevention and response. Clear policies on digital ethics help prevent technology-related crises.

Ethics 78

Ethics Leadership Crisis Training 78

Ronn Torossian

MAY 18, 2022

The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present.

Marketing 195

Marketing Guidelines Technology Tools 195

5W PR

APRIL 12, 2025

The integration of new technologies and wellness-focused amenities has become a driving force in water park marketing , with successful parks seeing up to 25% increases in visitor satisfaction through these innovations. These shareable moments extend the park’s reach and create organic marketing opportunities.

Trends 78

Trends Strategy Publicity System 78

5W PR

FEBRUARY 28, 2025

Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. Export control regulations affect what information can be disclosed about specific technologies or products. Anti-corruption laws like the U.S.

Internal 78

Internal International Crisis Management Technology 78

Melissa Agnes

AUGUST 26, 2014

Adam Schefter recently stirred up some controversy by tweeting the following: Great line from @johnreporters on young people’s decisions in social-media age: “It’s time for common sense to catch up with technology.” ” — Adam Schefter (@AdamSchefter) August 3, 2014. What are your thoughts?

Social Media 221

Social Media Crisis Management Guidelines Media 221

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Technology is transforming investor relations. Playing to a visual world. Cisco tweets an image of its revenue highlights.

Technology 100

Technology Infographics Financial YouTube 100

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve? The post PR Measurement Best Practices appeared first on Onclusive.

Measurement 368

Measurement Guidelines Data Education 368

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. Awards like these help showcase a company’s dedication to change the gender imbalance in the technology industries. Entrants should definitely read the fine print in the rules/guidelines before entering.

B2B 295

B2B Industry Company Case Study 295

5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Develop clear guidelines around disclosures, financial advice limitations, and required disclaimers.

Marketing 78

Marketing Financial Case Study Education 78

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Onclusive

APRIL 22, 2021

Some of these will be different for every company—depending on factors like your scale, organizational structure, the technology you leverage, and your geographic location. For example, a certain technology is your main competitive advantage, your organization may be more prone to a technological crisis.

Crisis 195

Crisis How To Crisis Communications Crisis Management 195

PRSay

MARCH 25, 2022

The Associated Press recently issued explanations and updated style guidelines for several emerging technology terms that will continue to appear more frequently in your communications: cryptocurrency. Web3 refers to a possible future stage of the internet that would be based on cryptocurrency -related blockchain technology.

Banking 183

Banking Technology Guidelines Sports 183

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Guidelines for Submitting. Google Doc?

How To 177

How To Guidelines Content Marketing Video 177

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Submit required documentation promptly and align public communications with regulatory guidelines.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics B2B Measurement 204

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Cision

JUNE 22, 2017

I believe our future success will be accomplished by expanding our capabilities through investment in people and technologies. They are critical to helping us recognize our consumers’ needs, understand the holistic industry trends, and incorporate thought leadership and technology.

Healthcare 266

Healthcare Analytics Agency Trends 266

ImPRessions - Crenshaw Communications

JULY 15, 2020

For instance example, our website emphasizes phrases like “top New York PR agency” and “best technology PR” instead of less searchable copy like “our clients love us.” Include keywords that people searching for your expertise will use, bu only in a natural way. ” Content, content, and more content.

Reputation 221

Reputation How To SEO Guidelines 221

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

A coalition of professional groups has created guidelines for benchmarking and measuring PR programs, and while there’s no one-size-fits-all formula, there’s plenty of practical advice on how to use those principles. Consequently there’s been no industry standard for evaluation of earned media outcomes.

Trends 124

Trends SEO Leadership Print 124

Agility PR Solutions

MARCH 17, 2024

Along with powerful technology like AI comes powerful threats—especially with the haphazard manner that many companies rushed to deployment without guidelines or even real knowledge of the risks they were taking.

Guidelines 108

Guidelines Company Technology Trends 108

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Account Manager, Marketing Technology. Chel Wolverton. The post Create New Social Media Rules for 2015 appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Social Media 165

Social Media Media Guidelines Study 165

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 173

Analysis Tools SMB Software 173

Deirdre Breakenridge

NOVEMBER 11, 2019

Some constituencies may not be familiar with podcasting, so teach them how to use the technology. We can’t always predict what will resonate, so it’s important to not stick to a formula or rigid guidelines. Make it Easy to Connect.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Consider technology tools. In 2017 McKinsey found that only 17% of companies report investing in some form internal communications technology.

Internal 147

Internal International Employee Mobile 147

Deirdre Breakenridge

APRIL 11, 2016

Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. What about policies and guidelines? On Tuesday, April 19th at 8:30 p.m. We’ve heard of #AdTech and #PRTech … what is FinTech?

Financial 150

Financial Community Social Media Guidelines 150

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

It’s open to all formats, and there are no distinct guidelines or rules on how the app should be used. The app is intrinsic to its users’ lives; the average Tik Tok visitor opens the app more than eight times per day, spending about 46 minutes on it daily. . Creativity is the only rule.

B2B 310

B2B Video Social Media Creativity 310

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • By including sponsorship guidelines for influencers, etc.,

How To 176

How To Media Guidelines Pitching 176

Flack's Revenge

FEBRUARY 16, 2017

Some very smart people from the worlds of media, business, and technology made great arguments for each side. It could involve a combination of crowd correction, e.g. a way for users to flag fake news items, and technology akin to spam detection. It was entertaining and informative.

Reddit 168

Reddit Government Google System 168

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. Clearly, technology offers a huge opportunity but it can be overwhelming. Luckily, the scam was foiled, but it won’t be the last time hoaxers try something like this. Set priorities.

Trends 203

Trends How To Ethics Reputation 203

5W PR

JANUARY 16, 2020

The Cayman Islands Department of Tourism recognizes the natural beauty that draws tourists in, and instead of closing off those areas to protect them, they’ve put in regulations and guidelines so that the beauty can be enjoyed by all. Fly With Peace of Mind.

Airlines 133

Airlines Hotels Tourism Energy 133

Stephen Waddington

AUGUST 26, 2020

The guidelines are timely. New laws or regulations are unlikely to keep pace with modern technologies and that knowledgeable PR professionals are needed to ensure that algorithms don’t discriminate or harm individuals. The Ofqual algorithm fails the test on several grounds, including diversity and transparency.

Ethics 140

Ethics Guidelines Education Data 140

Deirdre Breakenridge

JANUARY 27, 2015

But following these guidelines as you build your own creative resources should result in far less pain than gain… and better business all around. where some of his key responsibilities include creative process enhancement and new technology implementation. There’s an element of trial and error in everything we do.

Creativity 150

Creativity Analytics Guidelines Agency 150

Business Wire

MARCH 7, 2017

Were contract guidelines met? Were FTC #spon/#ad disclosure guidelines met? You may need to use technology to track these metrics. This ensures you are able to establish and track the success of your program. Key questions to ask at the end of the program include: Were deadlines met? What was the amount and quality of leads?

Marketing 157

Marketing Guidelines Measurement Analytics 157

5W PR

APRIL 5, 2025

The core crisis team should include representatives from: Executive leadership Communications and public relations Legal department Operations management Human resources Information technology Security Each team member needs clearly defined roles and responsibilities.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. Finally, “workflow” is becoming an increasingly popular term in technology circles, particularly around collaboration tools. “Everything is seen through a political filter,” wrote one respondent.

Survey 165

Survey Measurement System Education 165

5W PR

MARCH 12, 2025

Strong crisis management protects brand reputation.

Case Study 78

Case Study Brand Branding Ethics 78