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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Matt Holt Books recently published the book’s 5th edition. million in 1974 to 24.3

Handbook 192
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Ethics Right at Your Fingertips

PRSay

I recently participated in a local Chapter workshop where we shared tips for practitioners that offered scads of information and resources that help make our jobs easier and more effective. The BEPS Handbook gives historical context to why the Code of Ethics exists and has evolved. If you are a new Chapter ethics officer the Handbook.

Ethics 107
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. He is the author of six books including “KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.” Schaefer is an acclaimed marketing consultant, keynote speaker, and college educator.

Marketing 239
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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

It’s important to have a consistent global approach but respect needs of local markets which run at different speeds. Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). And to make sure that the pr measurement provided is future looking and can drive strategy.

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Ditch the Land Rover shots: PR advice to Prince Edward and Sophie before Caribbean tour

Mark My Words

Like somehow they were taking references from The Crown rather than the modern handbook of how to look contemporary and future-thinking and not being anachronistic,” he added. “If The Land Rover shots of the couple “looked straight out of the 1950s.

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Solar Panel Maintenance and Cleaning: What You Need to Know

Axia PR

Your panels may need more or less cleaning depending on the type and manufacturer; location; angle (tilt); surrounding vegetation; wildlife; local industries, traffic or other pollutants; and weather conditions. Before you start, check the manufacturer’s handbook for any special cleaning recommendations.

Energy 91
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Fire The Client (Or, The Kiss-Off On My List)

Bad Pitch Blog

While getting rid of business is not in the handbook on How to Make Money During Tough Times , calling up your worst client and saying, “Go,” might just be the best thing that has ever happened to you.?? Ask the local divorce lawyer: Without trust, there IS no relationship. ?? And you can''t fix this.

Handbook 102