Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. The most important ethics priority for healthcare communicators. Now I’ve been in healthcare now for almost 15 years. What are some of the ethical issues that healthcare professionals in general need to think about?

Healthcare 70

Healthcare Ethics Communications System 70

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. NOTE: This is part 1 of 2 of our interview with OhioHealth.

Healthcare 137

Healthcare Journalism Local System 137

5W PR

SEPTEMBER 30, 2024

Partnering with a public relations (PR) agency can be a game changer for doctors, and healthcare practices, providing strategic support in managing patient outreach, brand positioning, and media relations.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. They gave me the opportunity to work with clients in virtually every sector – education, healthcare, criminal justice, housing, hospitality.

Television 120

Television Public Affairs Pitching Healthcare 120

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. NOTE: This is part 2 of 2 of our interview with OhioHealth.

Healthcare 102

Healthcare Real Estate Social Media Energy 102

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. What’s your secret to media relations success? I learned early on that it all starts with good writing skills.

Financial 120

Financial Media Relations Healthcare Technology 120

Solo PR Pro

NOVEMBER 10, 2020

So why ask your PR team to guarantee media results? To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Ahem, by the way, that's against our code of ethics.).

Communications 98

Communications Comparison Exercises Interviews 98

Critical Mention

APRIL 13, 2020

As the media analytics pulled from the Critical Mention platform show, what started as just a show of solidarity from two small business owners turned into an earned media bonanza, garnering hundreds of thousands of dollars in publicity for what had previously been a relatively anonymous pizza shop outside of Belmar.

Media 111

Media Analytics Healthcare Crisis 111

Solo PR Pro

JUNE 8, 2021

She didn’t know then that this new path would lead her to the world of PR and to starting her own business that would count healthcare non-profits among its client roster. But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson).

Social Media 128

Social Media Agriculture Marketing Media 128

Landis PR

JANUARY 24, 2022

The campaign involved a webinar, media relations effort and partnership with a major trade publication. Andie: Now more than ever, it is important to amplify healthcare workers’ voices. As the COVID-19 pandemic continues, many healthcare workers are left feeling burnt out and ungratified.

Healthcare 52

Healthcare Video Pitching Examples 52

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. Most of the people I speak with will have an interest in digital, online or modern public relations strategy. My first interview is with Arik C.

Interviews 28

Interviews SEO Blogging Writing 28

The Hoyt Organization

JUNE 5, 2024

Also, partner with influencers and bloggers with a strong following on social media platforms to reach a larger audience and spark conversations about mental health. Interviews With Experts Subject matter experts , or SMEs, are vital to any successful mental health advocacy campaign.

Strategy 78

Strategy Communications Local Interviews 78

MaccaPR

FEBRUARY 25, 2015

Doug Iverson (formerly with the Pioneer Press and Finance & Commerce ) edits healthcare reporter Chris Snowbeck and medical tech writer Joe Carlson (formerly with Modern Healthcare magazine); our Washington, D.C. Paul Maccabee is president of Minneapolis-based Maccabee, a strategic public relations and online marketing agency.

Newspapers 48

Newspapers Journalism Real Estate Agriculture 48

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

Shift Communications

MAY 7, 2015

SHIFT SF’s Ty Achilles , who worked in healthcare technology prior to SHIFT, also pointed out, it helps you get your feet wet in a variety of industries and become a more well-rounded professional. For all you budding PR pros, Ty also recommends making time to consume as much media as possible.

Agency 60

Agency Industry Healthcare Banking 60

Stuart Bruce

OCTOBER 30, 2014

Real public relations professionals will embrace social media as we have the expertise and experience to make the most of it. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Bianchi Biz Blog

SEPTEMBER 1, 2022

Sometimes it’s healthcare or municipal politics … I honestly don’t know how I manage to get on some email distribution lists. There’s plenty of relevant material vying for my attention, so I’m likely not to respond to pitches that are not related to the industry I cover.”. I cover the heavy-duty trucking industry.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Bianchi Biz Blog

JUNE 21, 2022

Sometimes it’s healthcare or municipal politics … I honestly don’t know how I manage to get on some email distribution lists. There’s plenty of relevant material vying for my attention, so I’m likely not to respond to pitches that are not related to the industry I cover. Understand the market I write for.

Meeting 86

Meeting Media Chemicals Radio 86

Beyond PR

AUGUST 16, 2016

Pitching the media often feels like preparing for a first date. First impressions matter and it can be difficult to find an angle that leads to an interview and media coverage. Make sure you keep up to date with new content formats, additional beats and other changes within the media to keep your pitches fresh and relevant.

Pitching 40

Pitching Biotechnology Media Healthcare 40

ImPRessions - Crenshaw Communications

JUNE 8, 2022

What PR Is: Media relations. PR has been seen as media relations by many. Since the explosion of social media, PR professionals have seen it as a key component to any successful campaign. Social media enables brands to reach an audience directly, and it can also be a powerful way to amplify earned media.

Publicity 334

Publicity Advertising Advertising Leadership 334

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

Interviews 120

Interviews How To Healthcare Media Training 120

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility.

Sports 0

Sports Internal International Leadership 0

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . But in many cases journalists covering a breaking story don’t have time to chase quotes or do interviews. — Media can have short memories. But what if you have no news?

How To 334

How To Media Healthcare Survey 334

Scott Public Relations

JULY 14, 2020

And these statements or interviews should not be denials, but positive affirmations of the candidate’s vision, values and leadership. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 52

Insurance Insurance Healthcare Policies 52

PRSay

OCTOBER 11, 2024

Housing, social services, transportation and healthcare began to see the impact of inadequate funding and preparation. As a press secretary and PR counselor, I’ve conducted hundreds of media interviews and prepared others for pressers as leaders and subject-matter experts.

Crisis Communications 159

Crisis Communications Crisis Communications Agriculture 159