Cision

JUNE 12, 2015

At Relevance, through continued information gathering via media analysis and client interviews, we have found that the need for thought leadership is growing. Former Chief Medical Officer at Dell Healthcare, Andrew Litt on ComputerWorld. This expertise has earned him a regular guest contribution role with ComputerWorld.

Healthcare 120

Healthcare Branding Brand Leadership 120

Communications Conversations

MAY 3, 2017

While each sector of healthcare has different regulations, the processes – and challenges – are mostly the same across the board. Many healthcare companies take a very conservative stance when it comes to social content, which is understandable. Surprisingly, live video seems to be an emerging trend in healthcare.

Healthcare 114

Healthcare SMB Social Media Meeting 114

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

” The rise and fall of the once-promising health technology startup is a warning for investors chasing the next unicorn. She was featured in a lengthy profile in The New Yorker , interviewed by dozens of women’s and lifestyle publications and lionized on the women-in-technology circuit. Finally, there’s gender.

Chemicals 120

Chemicals Healthcare Technology Policies 120

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. For example, one client in the healthcare arena said, “We know cardiologists are walking around with screens with them all day – but what is our digital strategy to reach them?” Paul: Darika, thanks for speaking with me today. Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. If I was stuck on a desert island, I’d…be forced to “unplug” from technology and actually relax. Images via Pixabay: 1 , 2.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

MaccaPR

AUGUST 31, 2016

“We don’t even think about healthcare marketing not being ‘sexy’ because it’s all in how you bring a client’s brand and products to life,” reveals Jessica Boden (above), president of StoneArch, the Minneapolis-based health and medical marketing agency with a client roster that includes Medtronic, Nuvasive, St. Jude Medical and Medela.

Healthcare 89

Healthcare Insurance Insurance Marketing 89

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Wadds Inc.

SEPTEMBER 29, 2024

While most corporate communications functions rate their technological maturity as basic (57%), there's growing interest in AI applications. Methodology The study is based on in-depth interviews with 58 corporate affairs directors conducted between January and May 2024. Interviews were conducted both in person and virtually.

Corporate 98

Corporate Reputation Telecommunications Study 98

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Contently - Strategy

JANUARY 26, 2023

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Mindful Marketing

JULY 31, 2021

” Interviewers should be prepared to talk about their organization’s culture and point to specific examples. As might be expected, most Gen Zs are extremely comfortable with digital technology and very used to interacting with others virtually. Now most new hires want to know 'what it will be like' to work for a firm.

Employee 119

Employee Marketing Interviews Healthcare 119

Shift Communications

FEBRUARY 17, 2015

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. With this in mind, we wanted to share some quick tips for healthcare companies in attendance to set themselves apart as “snowflakes” amidst the fierce turf competition at HIMSS.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Cision

JUNE 8, 2016

New technology has transformed the relationship between communication professionals and journalists. In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. How do you envision the future of PR?

Financial 120

Financial Media Relations Healthcare Technology 120

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.)

Communications 98

Communications Comparison Exercises Interviews 98

Bad Pitch Blog

SEPTEMBER 18, 2011

When I am speaking about a media interview, say on television, they assume I’m on camera. They should learn our process--and perhaps our Moms should too: We explain, forecast, and spot trends to see what the next big thing will be in technology, healthcare, fashion, politics or other buzzworthy topics.

Advertising 108

Advertising Advertising Newspapers Education 108

5W PR

JUNE 11, 2024

Artificial Intelligence (AI) has the power to transform industries like healthcare, transportation, entertainment, and manufacturing. At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology. However, its potential is often clouded by uncertainty and doubt.

Privacy 78

Privacy Media Transportation Crisis Communications 78

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

The idea is to incentivize the agency to generate lots of feature articles, items, and other publicity for companies who may be short on cash, or who feel they require only publicity services, not messaging, media strategy or interview prep.

Agency 120

Agency Trade Shows Comparison Meeting 120

Solo PR Pro

OCTOBER 5, 2021

After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. to San Francisco to cover this brand new thing called the internet, he started covering a lot of startups, interviewing CEOs of companies large and small.

Meeting 96

Meeting Handbook Newspapers Government 96

Shift Communications

JANUARY 27, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Imagine what Watson is doing or did on Jeopardy and what it’s doing in healthcare and financial services; apply that to marketing.

Marketing 60

Marketing Healthcare Technology Financial 60

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report!

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. My main motive for buying the shares was to track the company, for this column and out of personal interest in the PR technology space. Disclosure: I own 25 shares in CISN.

Data 105

Data Enterprise Survey Instagram 105

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

JUNE 1, 2017

CN: My challenges are less about the PR industry and more about the impact of being self-employed and navigating childcare, healthcare, home ownership … all challenging to navigate. The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public.

Sports 245

Sports Agency Creativity Industry 245

Sword and the Script

AUGUST 12, 2014

The shop lead, dressed in all black, and with his feet up on his desk, concluded an interview by saying, “I don’t have a job for you, I just wanted to talk to you and give you some advice.” I took advantage of the firm’s memberships in local technology associations and volunteered for a committee or two. I panicked. I networked.

How To 123

How To Film Agency Corporate 123

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Mobile, data and wearable technology.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Buzzstream

SEPTEMBER 27, 2024

An excellent suggestion from James Brockbank during our podcast conversation about content relevance was to ask if you or your brand would be able to speak at an expert level if a newscaster were to interview you or your brand about this topic (something that can often occur in digital PR). Here’s how to do it.

Digital PR 118

Digital PR Pitching Radio Google 118

PR in High Definition

MARCH 28, 2023

If you were interviewing new members for your team, what personal qualities would you look for? Style While a great cultural fit is harder to determine, as much of this decision is subjective, there are approaches you can take to make it more objective. Consider applying a similar process when selecting an agency team.

Agency 71

Agency Healthcare Interviews Creativity 71

Landis PR

SEPTEMBER 27, 2021

Velodyne Lidar, a client for 3 years, makes the technology that allows self-driving cars to “see.” The Amateur Music Network has named me its new Curator, a volunteer position that allows me to interview all the great stars from symphony, opera, jazz and Broadway. Awards – we’ve earned them and run out of shelf space! .

Agency 105

Agency Travel SEO Nonprofit 105

PR 20/20

OCTOBER 10, 2017

It’s possible thanks to an existing and rapidly improving technology called artificial intelligence—and it’s about to change inbound forever. These technologies have different capabilities and are at different levels of maturity, but are all considered AI. Tools that use AI may rely on one or more of these technologies.

Marketing 81

Marketing eBook System Tools 81

Bianchi Biz Blog

SEPTEMBER 1, 2022

Sometimes it’s healthcare or municipal politics … I honestly don’t know how I manage to get on some email distribution lists. Read about the brand you’re serving or the technology you’re pitching. 7 Myths of Automotive Supplier and Vehicle Technology PR. I cover the heavy-duty trucking industry.

Automotive 87

Automotive Pitching Meeting Healthcare 87

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. So, how do you get around the barriers to building relationships? About Growing Social Now. About Barbara Rozgonyi.

Financial 52

Financial Social Media Banking Media 52

Ethical Voices

APRIL 3, 2023

We’re not in a technology company. Prior to this role, I was with the American Academy of Optometry, and we had healthcare rules and legal and compliance issues, so that made it a little easier. I go back to technology, data privacy, and AI. Listen to the full interview, with bonus content, here.

Ethics 81

Ethics Privacy Data Financial 81

PRSay

AUGUST 8, 2016

PRSA has been very busy rolling out new services to provide value to our members – and updating the technology infrastructure to let us do even more. More than 80 percent of professional associations do this; it is overdue for us to use technology to make things more efficient when needed. Follow Mark on Twitter.

Conference 60

Conference Leadership Meeting International 60

Bad Pitch Blog

FEBRUARY 8, 2009

When I am speaking with them about a media interview, say on television, they assume I’m on camera. They should know our process (perhaps our Moms should too): We explain, forecast, and spot trends to see what the next big thing will be in technology, healthcare, fashion, politics or buzzworthy topics.

Advertising 54

Advertising Advertising Education Newspapers 54

Sword and the Script

AUGUST 21, 2018

This interview with a CMO reminded me of that suggestion. NW: I went to school for PR and was working at a healthcare IT PR and marketing agency and was also studying to get my MBA at night for marketing. See these related interviews: The Changing Face of PR in Government; Off Script #30: Merritt Allen of Vox Optima.

Marketing 75

Marketing Interviews Data Leadership 75

NewsWhip

MAY 26, 2020

BL: With technologies like NewsWhip are you taking on new problems, or solving old problems in new ways? We’ve also incorporated the metrics we get from technologies like Spike into almost all our business development proposals. BL: The Clyde Group does a great deal of work in healthcare, education, finance, and technology sectors.

Groups 78

Groups Crisis Management Crisis Public Affairs 78