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TikTok Trends

PR for Anyone

Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I’ve seen multiple stories on television with experts talking about what TikTok is talking about. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that.

Trends 246
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Behind the Headlines With Steve Majors

Cision

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Specifically, I was a television news producer. You’ve held several positions in television news. What did you learn from those experiences?

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The most important ethics priority for healthcare communicators – Kena Lewis

Ethical Voices

The most important ethics priority for healthcare communicators. I started in cable television. Now I’ve been in healthcare now for almost 15 years. What are some of the ethical issues that healthcare professionals in general need to think about? You’re in healthcare. It’s a prerequisite here.

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Gee, Beav, Isn't PR Just Like Advertising?

Bad Pitch Blog

When I am speaking about a media interview, say on television, they assume I’m on camera. They should learn our process--and perhaps our Moms should too: We explain, forecast, and spot trends to see what the next big thing will be in technology, healthcare, fashion, politics or other buzzworthy topics.

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Going Viral Is Not a Video Strategy

Contently - Strategy

Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. Better infrastructure impacted everything from healthcare to education to job training. That reality means your content will get lost without a clear video strategy. How do you break through the noise?

Viral 111
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Seniors and Coronavirus

PR for Anyone

Watch the video below and read the post to see how Antrina Curry, RN who owns a home healthcare company in Virginia Beach, VA landed in the media. Free PR Interview Transcript. Are you an expert in an industry that relates to what is happening? If you can relate to current events, use that to get yourself on TV.

Pitching 130
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Effective Communication Strategies For Mental Health Advocacy

The Hoyt Organization

Contact media outlets such as newspapers, magazines, radio stations, and television networks to get coverage for your campaign. Interviews With Experts Subject matter experts , or SMEs, are vital to any successful mental health advocacy campaign. They are individuals with in-depth knowledge about mental health and related issues.