Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 140

Leadership Content Marketing Healthcare Google 140

Cision

JUNE 22, 2017

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Congratulations on your new role as agency president of MCS Healthcare Public Relations! How do you envision the future of the communication industry, and how are you working to keep MCS Healthcare PR ahead? How can they overcome them?

Healthcare 266

Healthcare Analytics Agency Trends 266

Shift Communications

SEPTEMBER 8, 2017

Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. As one of the oldest and largest healthcare companies in the nation, McKesson serves more than half of U.S. Driving Healthcare Innovation. hospitals and 20 percent of physicians.

Healthcare 79

Healthcare Leadership Local Retail 79

The Hoyt Organization

SEPTEMBER 16, 2024

The challenges of an aging population and the potential threat of pandemics increases the demand for a trusted and high quality healthcare industry. Global health crises have emphasized the need for a robust healthcare system that can quickly respond to widespread threats. Once lost, regaining this trust is very difficult.

Healthcare 93

Healthcare Industry Crisis Crisis Communications 93

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

For those just starting out in PR or seasoned pros, PR Daily News Feed newsletter gives a great overview on recent campaigns from brands, thought leadership articles on hot PR topics and often reposts of content from PR firms. . PR Daily News Feed. AdExchanger. Don’t all PR people want to Help A Reporter Out?

Retail 320

Retail Healthcare Crisis Management Social Media 320

5W PR

AUGUST 1, 2024

In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Wadds Inc.

MARCH 1, 2025

Political change driving communications leadership shifts Political change, risk and innovation are driving significant evolution in the CCO role. This connection between political shifts and communications leadership changes reflects the increasingly strategic nature of the role and its alignment with senior management.

Leadership 72

Leadership Public Affairs Corporate Study 72

Contently - Strategy

AUGUST 16, 2024

As part of its content marketing strategy, Microsoft curates thought-leadership articles written by Microsoft executives and industry experts. The company’s content marketing strategy includes articles that highlight industry-specific solutions across its business segments, like aviation, healthcare, and power generation.

LinkedIn 95

LinkedIn Examples Brand Branding 95

5W PR

MARCH 18, 2025

When medical devices malfunction, patient data gets exposed, or technology failures impact care delivery, healthcare organizations face intense scrutiny from the media, regulators, and the public. Organizations should quickly notify affected customers, healthcare providers, and regulatory bodies.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well. In times of crisis, change, or transition, leadership is critically important. A business pause means opportunity for smaller brands. Leaders are more visible, for better or worse.

Marketing 225

Marketing Leadership Crisis Healthcare 225

ImPRessions - Crenshaw Communications

JUNE 26, 2019

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. To show leadership during a serious crisis situation. Here are some of the most common. . To signal a cultural shift.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Shift Communications

AUGUST 10, 2017

In a recent SHIFT blog , our VP of Marketing Tech, Chris Penn, answered the question ‘what is thought leadership?’. PR helps to communicate compelling stories to improve brand awareness, and by integrating thought leadership, it may help to generate qualified leads. Theresa Masnik. Account Manager.

Leadership 92

Leadership Sports Healthcare Pitching 92

5W PR

MARCH 17, 2025

For example, Microsoft’s Digital Defense Report provides transparency about threat trends while demonstrating security leadership. One healthcare organization detected a ransomware attack 12 hours before encryption began, thanks to behavior-based alerts about unusual file access patterns.

Crisis 78

Crisis System Analytics Analysis 78

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. In this blog post, we will explore strategies for effective crisis communication in healthcare settings. Currently dealing with a reputational issue?

Crisis Communications 66

Crisis Communications Healthcare Crisis Communications 66

Scott Public Relations

MARCH 4, 2020

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare.

Healthcare 69

Healthcare Insurance Insurance Policies 69

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space. These sectors may range from education, government and energy to financial services, healthcare and insurance. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Yet the need here is not mere public relations messaging, but leadership and action. According to Fleishman Hilliard’s Authenticity Report , consumers care most about issues like affordable healthcare and education. ” 2020 Brings A Leadership Test. Leadership is hard to define, except when it’s absent.

Leadership 156

Leadership Corporate Energy Government 156

Cision

JUNE 12, 2015

At Relevance, through continued information gathering via media analysis and client interviews, we have found that the need for thought leadership is growing. In this post, I will take a look at three examples of guest bylines and how they achieved their thought leadership goals. This is crucial in the thought leadership process.

Healthcare 120

Healthcare Brand Branding Leadership 120

Melissa Agnes

OCTOBER 1, 2014

Case Studies Leadership in a Crisis' While we all wait to see what happens with this crisis, I suggest you watch the CDC and the way they communicate because they’re an excellent example of effective crisis communication to learn from. The post Analyzing the CDC’s Crisis Communication In U.S.

Crisis Communications 212

Crisis Communications Crisis Communications Case Study 212

Prowly

JANUARY 23, 2025

Track any subject, from healthcare to engineering to politics to sports. To find expert comments and thought leadership opportunities, create a query for #journorequest or #bloggerrequest. Focus on solving their problems and your thought leadership might just shorten your brands sales cycle.

Pitching 104

Pitching How To Media B2B 104

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Not surprisingly, healthcare is finally working its way into the big data conversation. For example, big data. 3) Be a thought leader. Jessica Crawford. Senior Account Executive .

Healthcare 60

Healthcare Big Data Retail Data 60

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Not surprisingly, healthcare is finally working its way into the big data conversation. For example, big data. 3) Be a thought leader. Jessica Crawford. Senior Account Executive .

Healthcare 60

Healthcare Big Data Retail Data 60

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI. There’s a natural incentive for us to make such announcements to show leadership and expertise.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI. There’s a natural incentive for us to make such announcements to show leadership and expertise.

Trends 156

Trends Healthcare Government Leadership 156

Scott Public Relations

DECEMBER 19, 2019

Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare. Climate change will also have an indirect negative impact on healthcare because of disruptions to healthcare process.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

PRSay

OCTOBER 27, 2023

It goes beyond the ability to read and write; health literacy is about comprehending complex health concepts, navigating the ever-so-confusing healthcare system and effectively communicating with healthcare professionals.

Healthcare 164

Healthcare Government Tools System 164

Agility PR Solutions

MARCH 15, 2020

New research from Atlassian Corporation confirms American employees want businesses to play a stronger leadership role on key social issues such as healthcare, the environment, and cost […]. The post The new social contract of business— why today’s brands have an obligation to act appeared first on Agility PR Solutions.

Healthcare 106

Healthcare Brand Branding Employee 106

Scott Public Relations

DECEMBER 19, 2019

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare. ” Like what you’ve read?

Healthcare 52

Healthcare Insurance Insurance Policies 52

Barokas

AUGUST 15, 2019

When it comes to our healthcare, we want the same level of convenience. There’s no denying that the age of consumerism in healthcare is upon us, driving change as a major disruptor as organizations strive to operate more like a retail business in today’s super competitive market. We live busy lives. We expect our providers to adapt.

Healthcare 60

Healthcare Industry Retail Consumer 60

Scott Public Relations

MARCH 4, 2020

Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare. Climate change will also have an indirect negative impact on healthcare because of disruptions to healthcare process.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

OnePitch

OCTOBER 3, 2023

Deanna Cuadra is a senior reporter from Employee Benefit News, where she covers healthcare, US policy and reform, challenges faced by women and parents in the workplace, and innovation in work, culture, and, leadership. She also directs and produces short films and documentaries that center on marginalized communities.

Employee 98

Employee Healthcare Film Policies 98

ImPRessions - Crenshaw Communications

JUNE 28, 2023

PR played a pivotal role by enlightening audiences about the wider applications of blockchain – from supply chain management to healthcare – thus fostering increased acceptance and adoption. With the potential to revolutionize industries from gaming to healthcare, XR technology carries huge promise.

Technology 170

Technology Strategy Privacy Healthcare 170

Agility PR Solutions

OCTOBER 28, 2020

It’s certainly no surprise that “access and affordability to healthcare” and “communicable/infectious disease containment and prevention” were tied as the top two priorities of people worldwide during the COVID crisis, according to a new global survey.

Leadership 60

Leadership Crisis Healthcare Survey 60

Scott Public Relations

AUGUST 20, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Scott Public Relations

APRIL 9, 2021

He points out that these findings open up an opportunity for CEOs to step in to fill the leadership trust void, doing so with trust, honesty, facts and empathy. The post Some Thoughts on Trust appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

Insurance 104

Insurance Insurance Nonprofit Healthcare 104