Contently - Strategy

AUGUST 16, 2024

As part of its content marketing strategy, Microsoft curates thought-leadership articles written by Microsoft executives and industry experts. These articles delve into B2B challenges, technology advancements , and the impact of Microsoft solutions. This positions Microsoft as both a thought leader and trusted advisor.

LinkedIn 98

LinkedIn Examples Brand Branding 98

5W PR

MARCH 17, 2025

The Foundation: Building a Proactive Monitoring System Effective threat monitoring requires a multi-layered approach that combines technology, process, and human expertise. For example, Microsoft’s Digital Defense Report provides transparency about threat trends while demonstrating security leadership.

Crisis 78

Crisis System Analytics Analysis 78

ImPRessions - Crenshaw Communications

JUNE 26, 2019

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. To show leadership during a serious crisis situation. Here are some of the most common. . To launch a key product. To signal a cultural shift.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

5W PR

AUGUST 1, 2024

In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Shift Communications

AUGUST 10, 2017

In a recent SHIFT blog , our VP of Marketing Tech, Chris Penn, answered the question ‘what is thought leadership?’. PR helps to communicate compelling stories to improve brand awareness, and by integrating thought leadership, it may help to generate qualified leads. Theresa Masnik. Account Manager.

Leadership 92

Leadership Sports Healthcare Pitching 92

Scott Public Relations

MARCH 4, 2020

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Prowly

JANUARY 23, 2025

Track any subject, from healthcare to engineering to politics to sports. To find expert comments and thought leadership opportunities, create a query for #journorequest or #bloggerrequest. PRO TIP: To make your lists more precise, you can group journalists and outlets by industry sector, technology, market, or region.

Pitching 104

Pitching How To Media B2B 104

5W PR

JANUARY 29, 2025

Trust, relationships, and practical applications were at the forefront, shaping how technology is responding to consumers’ needs in more relevant ways. Technology communications professionals will play a crucial role in shaping the publics perception of these AI-driven advancements.

Technology 78

Technology Healthcare Television Customer Service 78

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space. These sectors may range from education, government and energy to financial services, healthcare and insurance. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

Cision

JUNE 12, 2015

At Relevance, through continued information gathering via media analysis and client interviews, we have found that the need for thought leadership is growing. In this post, I will take a look at three examples of guest bylines and how they achieved their thought leadership goals. This is crucial in the thought leadership process.

Healthcare 120

Healthcare Brand Branding Leadership 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Today, every company is a technology company. The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI. Cyber attacks on industries outside of “tech” will see more exposure.

Trends 156

Trends Healthcare Government Leadership 156

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. COVID-19 has driven the adoption of technology. Virtual technology has been used to deliver services directly to patients and messaging and social platforms for internal communication.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Today, every company is a technology company. The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI. Cyber attacks on industries outside of “tech” will see more exposure.

Trends 156

Trends Healthcare Government Leadership 156

Scott Public Relations

DECEMBER 19, 2019

Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare. Climate change will also have an indirect negative impact on healthcare because of disruptions to healthcare process.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Scott Public Relations

MARCH 4, 2020

Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare. Climate change will also have an indirect negative impact on healthcare because of disruptions to healthcare process.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Scott Public Relations

DECEMBER 19, 2019

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare. ” Like what you’ve read?

Healthcare 52

Healthcare Insurance Insurance Policies 52

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Stephen Waddington

MARCH 29, 2020

Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society.

Crisis 167

Crisis Government Privacy Sports 167

Scott Public Relations

APRIL 9, 2021

He points out that these findings open up an opportunity for CEOs to step in to fill the leadership trust void, doing so with trust, honesty, facts and empathy. The post Some Thoughts on Trust appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

Insurance 104

Insurance Insurance Nonprofit Healthcare 104

Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Hospitals and physicians’ offices face obvious problems when intense heat or storms knock the power out, but there are less obvious victims in those who are switching to home healthcare. At least 2.5

Healthcare 40

Healthcare Insurance Insurance Energy 40

Deirdre Breakenridge

JANUARY 13, 2015

At Orate , we often hear that event organizers struggle to find female speakers for their events, particularly in the technology sector. There are far too few women in leadership positions, which often times are the positions event organizers target when they’re searching for speakers.

Conference 150

Conference Training Healthcare Policies 150

Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Hospitals and physicians’ offices face obvious problems when intense heat or storms knock the power out, but there are less obvious victims in those who are switching to home healthcare. At least 2.5

Healthcare 40

Healthcare Insurance Insurance Energy 40

Wadds Inc.

SEPTEMBER 29, 2024

Exploring the management dynamic between CEO, Chair and corporate affairs leaders Corporate affairs leaders work more closely with CEOs and chairs, playing a greater strategic role in business decision-making and leadership. The Deloitte study shows a high level of CEO understanding of (82%) and appreciation (95%) for corporate affairs.

Corporate 98

Corporate Reputation Telecommunications Study 98

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. Turned out, I also loved communications strategy. It’s been an incredible career experience. These types should not lead.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

FEBRUARY 1, 2019

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 49

Insurance Insurance Healthcare Communications 49

Scott Public Relations

APRIL 2, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

Melissa Agnes

FEBRUARY 1, 2017

What it means to “normalize emotions” – and leadership’s role and responsibility in doing so. Her client list includes financial organizations, technology companies, healthcare organizations, government agencies, cities and municipalities, energy companies, global non-profits, and many others.

Crisis Management 100

Crisis Management Crisis Government Healthcare 100

Stephen Waddington

APRIL 23, 2020

The PESTLE framework (political, economic, social, technology, legal and environmental) is useful to help define a micro or macro environment Map the uncertainties related to the crisis and how these impact your organisation Explore likely outcomes and discuss the implication and pathway for each scenario.

Government 132

Government Crisis Exercises Retail 132

Cision

JUNE 1, 2017

CN: My challenges are less about the PR industry and more about the impact of being self-employed and navigating childcare, healthcare, home ownership … all challenging to navigate. The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public.

Sports 245

Sports Agency Creativity Industry 245

Shift Communications

FEBRUARY 17, 2015

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. Katie McGraw.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. Taking the lead. You don’t want to lose them on the next click.”

How To 111

How To Transportation Content Marketing Healthcare 111

Scott Public Relations

MAY 13, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Insurance 55

Insurance Insurance Publicity Healthcare 55

Stephen Waddington

MAY 8, 2018

An aging population with complex health needs, underfunding, political agendas, privatisation, parochial self-interest, healthcare that doesn’t meet quality standards and questions over the type and location of delivery, are just some of the huge questions that its leaders face.” The paradox is clear.

Communications 63

Communications Healthcare Print Community 63

Bianchi Biz Blog

FEBRUARY 1, 2024

Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike. Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry.

Marketing 107

Marketing Newspapers Print Corporate 107

PRSay

AUGUST 29, 2024

And with technology advancements, it’s easier than ever to support this type of work. Two decades later, our setup is rarely questioned, in part due to WFH’s growing acceptance and in part due to our steady reputation for successfully helping B2B tech and healthcare companies to build their brand, raise visibility and drive sales.

Strategy 78

Strategy Real Estate Agency B2B 78

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries.

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Conference Nonprofit Education Healthcare 78