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Innovative PR Strategies for the Healthcare Industry: Beyond the Press Release

The Hoyt Organization

Advancements in healthcare technology are transforming the industry at a rapid pace. 3D printing is being used to create personalized prosthetics and implants for patients. 3D printing is being used to create personalized prosthetics and implants for patients. Rolling out a traditional PR strategy isn’t enough anymore.

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The Influence of Influencers: Ways Healthcare Brands Can Leverage Their Impact

Cision

Social Influencers: Observations for Healthcare Brands. The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. When the topic gets personal, people are more passionately involved. Key take-aways: Some influencers can be more “influential” than others.

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How to Pitch Trade Media: The 3 Dos and Don’ts

Prowly

Prowly enables you to monitor print, social media, broadcast, and online outlets. Get instant access to print-only publications and licensed sources hidden behind paywalls. Track any subject, from healthcare to engineering to politics to sports.

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Behind the Headlines with Verónica González

Cision

The stakes for PR are high in the healthcare industry. In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR. My greatest inspiration is…my kids.

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Reputation Marketing: How to Shape Public Perception

Prowly

TRY PROWLY TODAY FOR 7 DAYS FREE Benefits of reputation marketing for your company If your brand operates in a high-scrutiny industry (like finance, healthcare, or large corporations), strong reputation management is essential. One of the benefits of reputation marketing is a reliable community and strong bonds with customers.

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Agency year ahead: a time for start-ups and scaling

Stephen Waddington

Print and events have ceded to digital. The dispersion of education, healthcare, shopping and work are four immediate opportunities. When the economy does turn, it will be quick, as sectors reopen. The marketing and PR agency market has followed the wider economy and society. My network and newsfeeds are full of opportunity.

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Lockdown boom for agency startups - Wadds Inc. report

Stephen Waddington

Inpulsus and Little Mesters Specialism: environment, social and governance (ESG), fintech and healthcare, eg. A print edition is also available. Report HTML version PDF download version Print version - please contact stephen.waddington@wadds.co.uk Availability The 40-page report is available in HTML and Adobe PDF.

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