The Hoyt Organization

FEBRUARY 13, 2025

Healthcare is one of the most important industries in the world. As a result, healthcare organizations must differentiate themselves and communicate clearly with their audienceswhether patients, caregivers, or industry peers. Maintain Reputation in Crisis: Respond quickly and transparently to negative publicity or errors.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

PRSay

JULY 31, 2024

Chris Lukach, APR, will lead the PRSA Certificate Program, “ Navigating Today’s Reputation Risk Management ,” beginning on Aug. I want to tell you a social media story — a true one, and one that rather articulates a shifting reality affecting the practice of reputation management. I haven’t read it yet. Does anyone know what it says?

Reputation 166

Reputation Facebook Social Media Study 166

5W PR

AUGUST 1, 2024

In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Onclusive

MAY 4, 2020

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008.

Crisis 464

Crisis Publicity Exercises Financial 464

5W PR

NOVEMBER 4, 2024

In 2025, the use of AI-driven analytics for investment decisions will be ubiquitous, helping VCs identify and nurture ventures that use machine learning, automation, and data-driven solutions in areas like healthcare and financial services. These tools are no longer just helpful—they’re central to the VC firm of the future.

Trends 88

Trends Healthcare Reputation Financial 88

5W PR

MARCH 31, 2025

PR teams must balance effective communication with strict adherence to FDA regulations, HIPAA requirements, and other healthcare standards. This intersection of PR and regulatory compliance demands a strategic approach that combines legal expertise, clear communication protocols, and stakeholder education.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

Melissa Agnes

JUNE 4, 2014

How can hospitals and other healthcare facilities protect themselves? So what can hospitals do to protect their patients and their own reputation from this and similar crises? What types of incidents put your patients in harms way and threaten your reputation? Step 1: Conduct a vulnerability audit. Are they trained?

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

The Hoyt Organization

SEPTEMBER 16, 2024

The challenges of an aging population and the potential threat of pandemics increases the demand for a trusted and high quality healthcare industry. Global health crises have emphasized the need for a robust healthcare system that can quickly respond to widespread threats. Once lost, regaining this trust is very difficult.

Healthcare 95

Healthcare Industry Crisis Crisis Communications 95

Melissa Agnes

AUGUST 27, 2014

As we recently saw with Emory University Hospital and the Ebola controversy , healthcare institutes have a major responsibility and role to play in some serious, high-impacting crises. Emory did a beautiful job at managing this crisis, but not all healthcare institutes are as prepared as Emory was. A few words from Melissa Agnes.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

Agility PR Solutions

NOVEMBER 7, 2023

In today’s fast-paced, mind-bogglingly interconnected world, effective communication must be considered of paramount importance across all industries, and the healthcare sector is no exception.

Healthcare 101

Healthcare Privacy Crisis Communications Crisis 101

Reputation Us

APRIL 7, 2025

Generally, most organizations encounter various challenges that can undermine their daily operations, corporate image, and overall brand reputation. In some cases, these challenges may escalate into crisis scenarios, potentially leading to severe reputational damage or even business closure. Get a Free Consultation Why Is It Important?

Crisis Management 78

Crisis Management Training Crisis Reputation 78

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. The speed at which these technologies become available, can lead to missed opportunities to connect with existing and potential clients, drive awareness and adoption of the services, and build and maintain brand presence and reputation.

Healthcare 91

Healthcare Industry Strategy Case Study 91

5W PR

SEPTEMBER 24, 2024

Public relations has emerged as a vital component of the healthcare industry. It serves as a bridge between healthcare providers and the communities they serve. Building Trust and Reputation One of the most critical functions of PR in healthcare is cultivating a positive public perception.

Healthcare 78

Healthcare Publicity Crisis Management Community 78

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Organizations should quickly notify affected customers, healthcare providers, and regulatory bodies.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Wadds Inc.

MAY 26, 2024

The issue was managed by the government and the NHS from a reputation management perspective. A more accurate description would be reputation manipulation. Ethical communication is paramount in healthcare. Between 1970 and 1998, thousands of patients were infected with HIV and hepatitis through contaminated blood products.

Reputation 105

Reputation Healthcare Government Crisis 105

5W PR

JULY 15, 2024

In the changing healthcare landscape, building trust with patients and the public has always been crucial. It also results in a thriving healthcare ecosystem. This is because it serves as a bridge between healthcare institutions and the communities they serve. Public relations plays a key role in achieving this trust.

Healthcare 78

Healthcare Communications Community Infographics 78

Burrelles Fresh Ideas

MAY 28, 2024

Fostering emotional connections is crucial in healthcare. Why Storytelling Matters in Healthcare Marketing and PR The healthcare industry has shifted from traditional marketing to relationship-oriented approaches, recognizing the importance of emotional connections with patients and the public.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

5W PR

SEPTEMBER 5, 2024

High stakes, rapid change, and intense public scrutiny characterize healthcare organizations and the complex environment in which they operate. To manage communication and shape public perception, healthcare organizations have to invest in the kind of services that effective healthcare PR agencies provide.

Healthcare 78

Healthcare Publicity Communications Crisis Communications 78

Agility PR Solutions

JANUARY 9, 2020

As we look toward 2020, two key areas—crisis management and healthcare communications—may be among those experiencing the most dramatic shifts for PR professionals. Crisis and reputation management continues to evolve as the media battle for online click and social media […].

Crisis Management 78

Crisis Management Healthcare Crisis Communications 78

Melissa Agnes

JUNE 22, 2014

The flexibility, the interactivity and the mobility of it all can save lives, reputations and bottom lines. Welcome to episode #003 of The Crisis Intelligence Podcast with Melissa Agnes and Jim Spicuzza. Mobile technology can do wonders for today’s crisis communication.

Crisis Communications 216

Crisis Communications Mobile Technology Crisis 216

Melissa Agnes

MARCH 31, 2015

When building up your online reputation, it’s a good thought to have a Wikipedia page, but there are rules involved with having it created. Let’s use the healthcare industry as an example, as their Wikipedia risk is amongst the greatest. Wikipedia’s risk on the healthcare industry.

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Wikipedia Industry Healthcare Crisis Management 160

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. In this blog post, we will explore strategies for effective crisis communication in healthcare settings. Social media chatter moves even faster.

Crisis Communications 66

Crisis Communications Healthcare Crisis Communications 66

Deirdre Breakenridge

FEBRUARY 15, 2017

Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts.

Twitter 281

Twitter System Community Healthcare 281

ImPRessions - Crenshaw Communications

JUNE 26, 2019

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. Being the steward of a company’s image and reputation comes with the job. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Wadds Inc.

SEPTEMBER 29, 2024

Volatility and Value: A Study of Corporate Affairs Strategies, Structures and Operations in Time of Uncertainty , a new report published by Deloitte describes how the role of corporate affairs within large organisations is shifting from reputation management to growth driver. Reference Mark Hutcheon and Hannah Shattock.

Corporate 98

Corporate Reputation Telecommunications Study 98

5W PR

MARCH 17, 2025

This staggering figure doesn’t account for the long-term reputation damage that follows a public cybersecurity incident. However, rushing incorrect information can multiply reputation damage. Security breaches cost companies an average of $4.45 million in 2023, according to IBM’s Cost of a Data Breach Report.

Crisis 78

Crisis System Analytics Analysis 78

The Hoyt Organization

MARCH 25, 2024

It is essential to ensure the quality of the content by fact-checking and proofreading beThe healthcare industry is one of the world’s most important and rapidly expanding industries. Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust.

Healthcare 63

Healthcare Strategy Publicity Pharmaceuticals 63

Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this second part, we investigate reputation value and risk. Part one explored the financials ( see Part 1 ).

Reputation 78

Reputation Corporate Insurance Insurance 78

Reputation Us

OCTOBER 7, 2015

Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. A few other notable points from the conference (in no particular order): 80 percent of a person’s healthcare takes place outside of a medical facility.

Healthcare 60

Healthcare Insurance Insurance Hotels 60

Reputation Us

OCTOBER 7, 2015

Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. The post The Future of Healthcare: Now appeared first on LTPR.

Healthcare 60

Healthcare Hotels Journalism Communications 60

Shift Communications

MARCH 30, 2015

As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. A key indicator of great reputation is people talking about you positively. Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. Christopher S.

Healthcare 60

Healthcare Analytics Google Local 60

ImPRessions - Crenshaw Communications

MAY 4, 2018

A career focused on tech startups and one in healthcare PR will have some commonalities, but the clients and day-to-day work can be very different. Develop opinions on the topics that concern communicators, like measuring outcomes or reputation management in the digital age. Play the part.

How To 189

How To Nonprofit Interviews Privacy 189

ImPRessions - Crenshaw Communications

JUNE 29, 2020

The good will generated will pay reputation dividends for their brands long after the COVID-19 crisis has eased. This is particularly true in the high-value sectors of healthcare and crisis management, but it can hold for nearly any kind of proactive PR. PR and content offer long-term value.

Marketing 225

Marketing Leadership Crisis Healthcare 225

wiredPRworks

OCTOBER 19, 2015

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. Marketing and PR Healthcare Keynote.

Healthcare 53

Healthcare Marketing Conference Training 53

Reputation Us

OCTOBER 2, 2015

What makes healthcare through your organization different? The proliferation of retail health clinics and services mean consumers have more choice than ever when it comes to their healthcare. The healthcare landscape is dynamic and changing. Increased consumer choice in healthcare may seem threatening. In fact, they do.

Healthcare 60

Healthcare Communications Retail Survey 60

Reputation Us

APRIL 14, 2015

The last time I searched for a new healthcare provider, I had a difficult time. The post A PR Treatment for the Healthcare Industry. The post A PR Treatment for the Healthcare Industry. My insurance gave me a list of covered physicians and clinics, but none of them particularly stood out.

Healthcare 60

Healthcare Social Media Industry Insurance 60

Reputation Us

JUNE 2, 2015

The conference was chalk-full of invaluable takeaways for healthcare marketers and public relations practitioners. The post A PR Treatment for the Healthcare Industry: Social Media Pt. As previously noted on the LTPR blog, my colleague Kurt Heath and I were able to attend the PRSA Health Academy Conference this past May.

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Healthcare Social Media Industry Conference 60