Melissa Agnes

SEPTEMBER 29, 2014

Two weeks ago I was in Dubai presenting a 6 hour workshop on the use of social media and mobile technology for emergency management, to the GCC healthcare sector. The Middle East is doing great things on social media. As all of my travels around the world, the experience was enlightening and inspiring.

Social Media 214

Social Media Hotels Media Government 214

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. Our panelists include: Dana Lewis ( @DanaMLewis ). Susan Young ( @SueYoungMedia ).

Healthcare 150

Healthcare Community Twitter Communications 150

The Hoyt Organization

FEBRUARY 13, 2025

Healthcare is one of the most important industries in the world. As a result, healthcare organizations must differentiate themselves and communicate clearly with their audienceswhether patients, caregivers, or industry peers. Measurable: Track media mentions, conversions, or patient event attendance.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. The Social Media Examiner. It is a great way to connect with new journalists for media coverage! PR News: The Skinny.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Contently - Strategy

AUGUST 19, 2020

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. More importantly, it offers the chance to make a real difference in the future of healthcare. Offering much-needed perspective.

Healthcare 137

Healthcare Content Marketing Marketing Instagram 137

Cision

JUNE 22, 2017

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. His understanding of clinical data in a range of therapeutic areas has allowed him to manage and build the relationships between the brand team, the media and nationally recognized KOL’s. What are some of the biggest PR challenges healthcare brands face?

Healthcare 266

Healthcare Analytics Agency Trends 266

Waxing UnLyrical

NOVEMBER 30, 2012

Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S

Social Media 111

Social Media Communications Healthcare Insurance 111

Ronn Torossian

NOVEMBER 30, 2017

Here let’s look at public relations for physicians and other healthcare providers. As people – patients – turn more to the internet and social media, physicians … READ MORE ». Over the last several years much has changed.

Industry 230

Industry Publicity Healthcare Social Media 230

5W PR

AUGUST 6, 2024

In today’s complex healthcare landscape, being able to navigate a wealth of information while also finding reliable sources can be daunting. That’s where healthcare PR agencies can help, acting like a bridge between healthcare providers and patients. Sharing accurate, science-backed health information is crucial.

Healthcare 78

Healthcare Community Education Social Media 78

The Hoyt Organization

SEPTEMBER 16, 2024

The challenges of an aging population and the potential threat of pandemics increases the demand for a trusted and high quality healthcare industry. Global health crises have emphasized the need for a robust healthcare system that can quickly respond to widespread threats. Once lost, regaining this trust is very difficult.

Healthcare 95

Healthcare Industry Crisis Crisis Communications 95

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. The way that customers engage with brands has evolved, and so healthcare PR strategies must evolve too. This means engaging with audiences where they spend the most time – Facebook, TikTok, X, and other social media channels.

Healthcare 91

Healthcare Industry Strategy Case Study 91

Deirdre Breakenridge

JUNE 8, 2016

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities.

Social Media 150

Social Media Pitching Media How To 150

5W PR

MARCH 31, 2025

PR teams must balance effective communication with strict adherence to FDA regulations, HIPAA requirements, and other healthcare standards. These regulations cover everything from product claims and marketing materials to social media posts and press releases.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

Cision

SEPTEMBER 3, 2015

Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. They have larger networks and more social media followers than most of us. Scope of Influence.

Healthcare 120

Healthcare Pharmaceuticals Brand Branding 120

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Keep healthcare staff informed about COVID-19 policies.

Healthcare 88

Healthcare Strategy Communications Policies 88

Shift Communications

APRIL 19, 2022

By Kristin Villiotte, Vice President, Healthcare. Healthcare in the metaverse? While perhaps best understood in the context of gaming and virtual reality, the metaverse is quickly becoming an important space for healthcare companies. It’s a great time for healthcare brands and all of us as consumers of healthcare.

Healthcare 88

Healthcare Communications Consumer Community 88

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. For example, let’s say you’re a B2B company that sells cybersecurity services.

B2B 118

B2B Social Media Company SMB 118

Burrelles Fresh Ideas

MAY 28, 2024

Fostering emotional connections is crucial in healthcare. Why Storytelling Matters in Healthcare Marketing and PR The healthcare industry has shifted from traditional marketing to relationship-oriented approaches, recognizing the importance of emotional connections with patients and the public.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

5W PR

AUGUST 1, 2024

In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Patients are increasingly turning to online reviews and media portrayals to make informed decisions about their care. Building trust through transparency The cornerstone of a robust reputation in healthcare is transparency.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

5W PR

MARCH 18, 2025

When medical devices malfunction, patient data gets exposed, or technology failures impact care delivery, healthcare organizations face intense scrutiny from the media, regulators, and the public. This includes identifying key spokespersons, developing message templates, and maintaining updated media contact lists.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Prowly

APRIL 11, 2025

TRY PROWLY TODAY FOR 7 DAYS FREE Benefits of reputation marketing for your company If your brand operates in a high-scrutiny industry (like finance, healthcare, or large corporations), strong reputation management is essential. Use tools that listen to social media to catch feedback quickly.

Reputation 104

Reputation Publicity How To Marketing 104

5W PR

JULY 25, 2024

Healthcare PR agencies act as a bridge. Social media outreach, strategically targeted to specific demographics, allows for real-time information sharing. Healthcare PR and patient advocacy Medical breakthroughs often have a profound impact on specific patient populations.

Healthcare 78

Healthcare Ethics Journalism System 78

Business Wire

APRIL 10, 2017

An ardent entrepreneur, Sandra has spent the last 20 years helping technology, healthcare and professional services companies achieve their goals. She offers her thoughts on platforms such as Twitter and the recently discontinued Vine, as well as predictions on how users might be engaging with social media in the future.

Healthcare 204

Healthcare Trends Social Media Content Marketing 204

Reputation Us

APRIL 14, 2015

The last time I searched for a new healthcare provider, I had a difficult time. The post A PR Treatment for the Healthcare Industry. The post A PR Treatment for the Healthcare Industry. Remedy One: Social Media appeared first on LTPR. Many physician websites contained the generic […].

Healthcare 60

Healthcare Social Media Industry Insurance 60

The Proactive Report

MARCH 27, 2020

Even healthcare practitioners are seeing their income drop because people will only come out for emergencies. In 2019 Pew Research Center reported that more than half of adults get their news on social media. While they’re online, they’re also going to be checking their social feeds. Plan Ahead.

Crisis 225

Crisis How To Small Business Social Media 225

Deirdre Breakenridge

FEBRUARY 15, 2017

Joining us as our special guests and co-hosts will be Jess Ostroff, CEO and Director of Calm at Don’t Panic Management, Laura Petrolino, Chief Client Officer at Arment Dietrich and Joe Colon, Social Media Manager at Atlantic Health System. Joe Colon, Social Media Strategy, Atlantic Health System.

Twitter 281

Twitter System Community Healthcare 281

Reputation Us

JUNE 2, 2015

The conference was chalk-full of invaluable takeaways for healthcare marketers and public relations practitioners. As an avid social media user, I found the tangible social tactics and ideas at the […]. The post A PR Treatment for the Healthcare Industry: Social Media Pt.

Healthcare 60

Healthcare Social Media Industry Conference 60

5W PR

SEPTEMBER 5, 2024

High stakes, rapid change, and intense public scrutiny characterize healthcare organizations and the complex environment in which they operate. To manage communication and shape public perception, healthcare organizations have to invest in the kind of services that effective healthcare PR agencies provide.

Healthcare 78

Healthcare Publicity Communications Crisis Communications 78

Melissa Agnes

OCTOBER 31, 2014

Social Media in a Health Crisis (Free Webinar). Watch this free webinar on crisis management for the healthcare industry by @PatriceCloutier. Many healthcare professionals and hospital attendants have expressed concern that they are underprepared to deal with Ebola if it arrives within their hospital. Must attend!

Crisis Management 186

Crisis Management Healthcare Crisis Conference 186

5W PR

SEPTEMBER 24, 2024

Public relations has emerged as a vital component of the healthcare industry. It serves as a bridge between healthcare providers and the communities they serve. Building Trust and Reputation One of the most critical functions of PR in healthcare is cultivating a positive public perception.

Healthcare 78

Healthcare Publicity Crisis Management Community 78

Solo PR Pro

APRIL 2, 2025

No one knows that in the stillness of the night, you laid in your bed with tears streaming down your eyes or in between deadlines and meetings, you painfully navigated a healthcare system for a loved one that seemed determined to thwart you at every turn. As I moved between overlapping crises, I still had to work and I am not alone.

Healthcare 82

Healthcare Meeting System Pitching 82

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Onclusive

MARCH 22, 2021

Onclusive & Business Wire Team Up to Identify Characteristics of a Winning News Release In a first-of-its-kind research study in 2020, we analyzed press releases across two dozen industries to better understand syndicated pick-up, social media engagement, and editorial coverage. The first focused on healthcare/biotech.

Technology 195

Technology Industry Healthcare Social Media 195

5W PR

MARCH 23, 2025

Media relations require particular attention. Press releases, interviews, and social media posts must align with FDA guidelines. The FDA monitors online marketing materials, including social media posts and customer testimonials. Website content deserves special consideration.

Publicity 78

Publicity Guidelines Education Consumer 78

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

JULY 15, 2024

In the changing healthcare landscape, building trust with patients and the public has always been crucial. It also results in a thriving healthcare ecosystem. This is because it serves as a bridge between healthcare institutions and the communities they serve. Public relations plays a key role in achieving this trust.

Healthcare 78

Healthcare Communications Community Infographics 78