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Developing A PR Campaign For International Hotels

Ronn Torossian

Having a strong PR strategy is crucial within the hotel industry. Hotels are all about experience, and customers want to know that they can trust the company that’s going to be looking after them – whether it’s for a night or two weeks of vacation fun.

Hotels 131
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Local vs. Global: Crafting Hotel Campaigns That Resonate in Different Markets

5W PR

In today’s interconnected world, hotels face the challenge of crafting campaigns that resonate with diverse audiences across the globe. The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. Develop a unified brand voice, messaging, and visual identity.

Hotels 78
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How to find the right PR measurement partner

Onclusive

What are their international and global capabilities? . If you have an international or global business, you’ll want to make sure that your PR measurement partner can serve the needs of multiple geographies and business units. Ask about what can be customized, how quickly, and what level of customer support you can expect.

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How to Use PR to Promote Land-Based Casinos in the Digital Age

5W PR

MGM Resorts International demonstrated this by introducing immersive dining concepts like Hell’s Kitchen at Caesars Palace, which combines celebrity chef appeal with theatrical presentation. The Borgata Hotel Casino & Spa in Atlantic City partners with wellness influencers to showcase their 54,000-square-foot spa facility.

Hotels 78
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5 Ways to Reach New Audiences Through Tech Innovations

Cision

In the travel industry, the IoT is being used in concert with branded mobile apps — typically paired with beacons that track and gather information from customers using mobile devices in airports, hotels, transit centers, etc. Advanced Machine Learning. Other self-service channels such as forums and speech self-service are on the rise, too.

Hotels 198
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Leading PRSA Forward: A Conversation With New CEO Matthew Marcial

PRSay

Marcial previously served as CEO of the National Association of College Auxiliary Services and held executive roles with the Institute of Internal Auditors, Meeting Professionals International, NAFA Fleet Management Association and the American Association of Clinical Endocrinologists. How do you describe your leadership style?

Nonprofit 112
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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team. The ultimate purpose of SocialLIVE is to discuss the latest social media news that impacts our clients and everyday users. Highlight Our Company Culture.

Video 283