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Local vs. Global: Crafting Hotel Campaigns That Resonate in Different Markets

5W PR

In today’s interconnected world, hotels face the challenge of crafting campaigns that resonate with diverse audiences across the globe. The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency.

Hotels 78
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5 Ways to Reach New Audiences Through Tech Innovations

Cision

In the travel industry, the IoT is being used in concert with branded mobile apps — typically paired with beacons that track and gather information from customers using mobile devices in airports, hotels, transit centers, etc. Advanced Machine Learning. Other self-service channels such as forums and speech self-service are on the rise, too.

Hotels 198
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Successful Hotel Marketing Campaigns Boutique Locations Can Find Inspiration From

5W PR

Boutique hotels, with their unique charm, personalized service, and intimate atmosphere, have carved a special niche in the hospitality industry. To truly stand out in a crowded market, these hotels must employ innovative marketing strategies that resonate with discerning travelers. Their website is more than just a booking engine.

Hotels 78
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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Planning your meeting around a meal, or offering refreshment in a private room at your booth or hotel is often a good idea. . Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering.

Media 294
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Mass Market vs Boutique: Finding the Best Hotel Group for You

5W PR

When it comes to choosing a hotel group for travel accommodations , there are two options to consider. Those two are mass-market hotel groups and boutique hotel groups. Mass-Market Hotel Groups Mass-market hotel groups are known for their extensive global presence.

Hotels 78
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How to Generate Leads From Social Conversations

Cision

One of my clients was a hotel located near an amusement park. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales. Technology for being able to “listen” to what Instagram users are “saying” in their images is being developed as we speak.

How To 198
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Marriott’s Aynat Ravin on real-time insights and data in the travel industry

NewsWhip

Aynat: In 2017, M Live was still a fairly new addition to Marriott International. The NewsWhip screen serves as a backdrop with select insights that are shared on a daily and weekly basis with both our hotels and brands. Brett : How about those travelers that are looking for something local? .

Travel 109